Advertising in Yuma International Airport / MCAS Yuma (NYL)

*All metrics are based on a 4-week advertising campaign

Located in the sun-drenched city of Yuma, Yuma International Airport / MCAS Yuma serves as a vital gateway for both civilian and military travelers. This bustling airport connects over 300,000 passengers annually, offering advertisers a unique opportunity to reach a diverse audience. At Yuma International Airport, advertising campaigns benefit from the region's thriving agricultural industry and strong military presence, ensuring that each message resonates with a wide range of travelers and locals alike.

Why advertise at NYL?

Yuma International Airport is a bustling hub with several notable features that make it stand out among other airports. Ranking: NYL's ranking can be found in the Airport Rankings 2022 by the Bureau of Transportation Statistics. Some of the key highlights of NYL include:

• Strategic location: Situated in Yuma, the airport serves as a vital gateway for both civilian and military travelers, connecting over 300,000 passengers annually.
• Diverse audience: Advertising campaigns at Yuma International Airport benefit from the region's thriving agricultural industry and strong military presence, ensuring that each message resonates with a wide range of travelers and locals alike.
• Efficient operations: NYL is known for its efficient operations, providing a seamless travel experience for passengers.
• Modern amenities: The airport offers modern amenities and services to cater to the needs of today's travelers, making it an attractive advertising platform.
• Accessibility: Yuma International Airport is easily accessible from various parts of the city, making it a convenient choice for travelers and an ideal location for advertisers to reach their target audience.

Yuma Market

• Population: Yuma is a growing city in Arizona with a population of over 100,000 residents, as reported by the U.S. Census Bureau. The city's population is diverse, offering advertisers the opportunity to target various demographics and interests.
• Economic growth: Yuma's economy is primarily driven by agriculture, military, and tourism sectors. The city is known for its thriving agricultural industry, which contributes significantly to the local economy and provides a unique advertising angle for businesses targeting this market.
• Cultural diversity: Yuma is home to a diverse population, including a mix of ethnicities, races, and backgrounds. This cultural diversity allows advertisers to reach a wide range of audiences and tailor their campaigns to resonate with different segments of the population.
• Outdoor recreation: Yuma's location along the Colorado River and its proximity to various natural attractions make it a popular destination for outdoor enthusiasts. Advertisers can capitalize on this by targeting campaigns towards those interested in activities such as hiking, fishing, and water sports.
• Education and innovation: Yuma is home to institutions like Arizona Western College and Northern Arizona University-Yuma, fostering a culture of education and innovation. This environment presents opportunities for advertisers to target educated and tech-savvy audiences in the region.
• Events and festivals: Yuma hosts several annual events and festivals, such as the Yuma County Fair and the Colorado River Crossing Balloon Festival, attracting visitors from across the region. These events provide additional advertising opportunities for businesses looking to reach a broader audience.

Yuma Audience

• Local residents: Yuma's population of over 100,000 residents, as reported by the U.S. Census Bureau, is diverse and includes families, military personnel, and agricultural workers. This offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience in the region.
• Visitors and tourists: Yuma's location along the Colorado River and its proximity to various natural attractions make it a popular destination for outdoor enthusiasts. Advertisers can capitalize on this by targeting campaigns towards visitors interested in activities such as hiking, fishing, and water sports, as well as those attending annual events and festivals.
• Language diversity: Yuma's diverse population includes a mix of ethnicities, races, and backgrounds, resulting in a variety of languages spoken in the area. Advertisers should consider language barriers and cultural nuances when crafting their messaging, potentially creating multilingual campaigns or incorporating visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Yuma audience is characterized by a wide range of interests and lifestyles, from outdoor recreation enthusiasts to those involved in the thriving agricultural industry. Advertisers can tap into these passions by aligning their campaigns with popular local attractions, events, or trending topics, creating a stronger connection with their target audience.
• Military presence: Yuma is home to the Marine Corps Air Station Yuma, which has a significant impact on the local economy and community. Advertisers can target this unique audience segment by creating campaigns that resonate with military personnel and their families, addressing their specific needs and interests.
• Highly connected: Yuma's residents, including its educated and tech-savvy population, are connected through digital devices and social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a wider audience in the region.

Airport price breakdown

Billboard advertising prices in Yuma vary depending on factors such as location, size, and duration, with the following price breakdown:

• Average Price: The average price for billboard advertising in Yuma is approximately $1,200.00, offering a cost-effective option for brands looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility in the Yuma market.
• Lowest Price: The lowest price for billboard advertising in Yuma can be as low as $800.00, providing an accessible entry point for businesses with smaller budgets or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Yuma:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in Yuma amount to approximately 1,000,000, showcasing the potential reach of outdoor advertising in the region.
• Average Impressions: On average, an advertising campaign in Yuma generates around 250,000 impressions per week, offering consistent visibility for brands.
• Median Impressions: The median number of impressions for a campaign in Yuma stands at about 240,000 per week, indicating a stable level of exposure for advertisers.
• Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in Yuma is approximately $4.80, providing a cost-effective solution for brands looking to reach a wide audience.
• Median CPM: With a median CPM of around $4.58, advertisers can find a balance between affordability and visibility in the Yuma market.

Some of the top airport ad providers for NYL

Here is a list of top billboard providers for NYL:

• Lamar Advertising is a leading provider of outdoor advertising solutions in Yuma, offering a variety of billboard options to suit different advertising needs.

Other formats for advertising in Yuma

A closer look at the data reveals the depth and breadth of the other opportunities available in Yuma:

• Static Billboards: Static billboards in Yuma generate approximately 530,000 impressions with an average CPM of $5.08. This classic advertising medium continues to provide a strong presence and visibility for brands in the region.
• Digital Billboards: Digital billboards in Yuma receive around 40,000 impressions and have an average CPM of $11.81. This modern and dynamic advertising platform allows for greater flexibility and targeting capabilities, making it an attractive option for advertisers.
• Retail Venues: Advertising in retail venues in Yuma garners about 46,000 impressions with an average CPM of $12.90. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
• Transit: Transit advertising in Yuma generates an impressive 8,000,000 impressions and boasts a low average CPM of $2.57. This cost-effective medium offers high visibility and frequency, reaching a captive audience of daily commuters and travelers.
• Everything Else: Other advertising opportunities in Yuma, such as specialty or mobile trucks, accumulate around 1,160,000 impressions with an average CPM of $6.05. These diverse and unique advertising options allow brands to think outside the box and create memorable campaigns that resonate with their target audience.

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