Advertising in Williston Basin International Airport (XWA)

*All metrics are based on a 4-week advertising campaign

Located in the thriving energy hub of North Dakota, Williston Basin International Airport offers a unique advertising opportunity. Serving as a gateway to the Bakken oil fields, this airport connects over 120,000 passengers annually, attracting both business and leisure travelers. Advertising at Williston Basin International Airport allows brands to engage with a diverse audience while showcasing the region's economic growth and development. Here, advertisements become a vital part of the conversation between industries, communities, and travelers.

Why advertise at XWA?

Williston Basin International Airport (XWA) is a rapidly growing airport with unique features that make it an attractive advertising location. Some of the notable aspects of XWA include:

• Gateway to Bakken oil fields: XWA serves as a vital connection point for the thriving energy industry in North Dakota.
• Diverse audience: The airport caters to over 120,000 passengers annually, including both business and leisure travelers.
• Economic growth: Advertising at XWA showcases the region's economic development and highlights the importance of the energy industry.
• Engaging advertisements: Brands have the opportunity to become part of the conversation between industries, communities, and travelers through targeted advertising at XWA.

Williston Market

• Population: Williston is a growing city in North Dakota, with a population of over 30,000 residents, according to the U.S. Census Bureau. This expanding population offers advertisers the opportunity to reach a diverse and engaged audience.
• Economic growth: Williston's economy is primarily driven by the energy industry, specifically the Bakken oil fields. The city has experienced significant economic growth in recent years, attracting businesses and workers from various sectors, providing advertisers with a range of target audiences.
• Cultural diversity: Williston's population includes a mix of ethnicities, races, and backgrounds, reflecting the diverse workforce attracted by the energy industry. This cultural diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
• Entertainment and sports: Williston offers various entertainment options, including local events, concerts, and festivals throughout the year. The city also has recreational sports facilities and parks, attracting residents and visitors alike, providing additional advertising opportunities.
• Education and innovation: Williston is home to Williston State College, which offers a range of academic programs and fosters a culture of innovation and research. This educational institution makes the city an attractive market for advertisers targeting educated and tech-savvy audiences.

Williston Audience

• Local residents: Williston's population of over 30,000 residents consists of a diverse mix of individuals, including energy industry workers, families, and students. This variety of demographics allows advertisers to target specific groups or appeal to a broader audience within the local community.
• Business travelers: As a gateway to the Bakken oil fields, Williston Basin International Airport attracts a significant number of business travelers involved in the energy industry. This presents a unique opportunity for advertisers to reach a professional audience and showcase their products or services to potential clients and partners.
• Leisure travelers: In addition to business travelers, Williston also attracts leisure visitors who come to explore the region's natural beauty and recreational opportunities. Advertisers can capitalize on this audience by promoting products and services related to travel, outdoor activities, and local attractions.
• Language diversity: Williston's diverse workforce, attracted by the energy industry, brings together people from various linguistic backgrounds. Advertisers should consider language barriers and cultural nuances when crafting their messaging, using visual storytelling or multilingual campaigns to effectively communicate with a wider audience.
• Interests and lifestyles: The Williston audience encompasses a range of interests and lifestyles, from outdoor enthusiasts to sports fans and food lovers. Advertisers can align their campaigns with local events, attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: Williston's residents and visitors are well-connected through smartphones and social media platforms, making them receptive to digital advertising. Brands can engage with this audience through targeted online campaigns, social media influencers, and interactive experiences to maximize their advertising impact.

Airport price breakdown

Billboard advertising prices in Williston vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for billboard advertising in Williston is approximately $1,200.00, offering a cost-effective option for brands looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility when selecting a billboard location in Williston.
• Lowest Price: The lowest price for billboard advertising in Williston is about $800.00, providing an accessible entry point for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Williston:

• Total Impressions: The total number of impressions generated by an advertising campaign in Williston is approximately 1,000,000, showcasing the potential reach of ads in this market.
• Average Impressions: On average, an advertising campaign in Williston can expect to generate around 250,000 impressions, offering a substantial audience for brands to engage with.
• Median Impressions: The median number of impressions for a campaign in Williston is about 200,000, indicating a typical level of exposure for ads in this area.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising campaigns in Williston is approximately $4.80, providing a cost-effective option for brands looking to maximize their reach.
• Median CPM: With a median CPM of around $5.50, advertisers can find a balance between affordability and impact when planning their campaigns in Williston.

Some of the top airport ad providers for XWA

Here is a list of top billboard providers for XWA:

• Rolling Outdoor Media offers mobile billboard advertising solutions, helping brands reach their target audience in a unique and engaging way.

Other formats for advertising in Williston

A closer look at the data reveals the depth and breadth of the other opportunities available in Williston:

• Static Billboards: Static billboards in Williston generate approximately 309,000 impressions with an average CPM of $13.88. This traditional advertising medium offers a constant presence, making it a reliable choice for brands looking to establish themselves in the market.
• Digital Billboards: Digital billboards in Williston receive around 13,576 impressions and have an average CPM of $9.08. This dynamic and eye-catching format allows for greater flexibility and creativity, helping brands stand out in a competitive landscape.
• Retail Venues: Advertising in retail venues in Williston garners about 22,000 impressions with an average CPM of $14.02. This targeted approach enables brands to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.

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