Advertising in Yellowstone Airport (WYS)

*All metrics are based on a 4-week advertising campaign

Located at the gateway to America's first national park, Yellowstone Airport offers a unique advertising opportunity in West Yellowstone. This charming airport welcomes thousands of adventure-seeking tourists annually, providing advertisers with a captive audience eager to explore the region's natural wonders. By advertising at Yellowstone Airport, brands can tap into the excitement of visitors while showcasing their products and services to a diverse, nature-loving demographic.

Why advertise at WYS?

Yellowstone Airport (WYS) offers a unique advertising platform with its distinct features and ranking. Here are five notable aspects of WYS:

• Gateway to Yellowstone: WYS serves as the primary airport for visitors to Yellowstone National Park, America's first national park.
• Captive audience: The airport welcomes thousands of adventure-seeking tourists annually, providing advertisers with a highly engaged audience.
• Diverse demographic: Advertising at WYS allows brands to reach a wide range of nature-loving visitors from various backgrounds and interests.
• Seasonal appeal: WYS experiences increased traffic during the summer months, offering advertisers the opportunity to target seasonal travelers.

West Yellowstone Market

• Population: West Yellowstone is a small town with a population of just over 1,300 residents. Despite its small size, the town attracts thousands of tourists each year, providing a larger audience for advertisers.
• Tourism-driven economy: West Yellowstone's economy is primarily driven by tourism, with visitors coming to explore Yellowstone National Park and the surrounding area. This creates opportunities for advertisers to target travelers interested in outdoor activities, adventure, and nature experiences.
• Outdoor recreation: The region offers a wide range of outdoor recreational activities, including hiking, fishing, wildlife watching, and snowmobiling. Advertisers can capitalize on this by promoting products and services related to outdoor pursuits and adventure tourism.
• Seasonal events: West Yellowstone hosts various events throughout the year, such as the West Yellowstone Ski Festival and the Mountain Bike Biathlon. These events attract additional visitors to the area, providing advertisers with more opportunities to reach their target audience.
• Gateway community: As a gateway community to Yellowstone National Park, West Yellowstone offers a range of lodging, dining, and shopping options for visitors. Advertisers can target travelers looking for accommodations, restaurants, and retail experiences during their stay in the area.
• Education and conservation: West Yellowstone is home to the Grizzly & Wolf Discovery Center, a non-profit organization focused on wildlife education and conservation. This presents opportunities for advertisers to connect with visitors interested in learning about and supporting environmental causes.

West Yellowstone Audience

• Local residents: West Yellowstone has a small population of just over 1,300 residents, according to the U.S. Census Bureau. Despite its small size, the town's residents are passionate about the outdoors and the region's natural beauty, providing advertisers with a niche audience interested in outdoor activities and adventure.
• Domestic tourists: As the primary gateway to Yellowstone National Park, West Yellowstone attracts thousands of domestic tourists each year. These visitors come from various backgrounds and interests, offering advertisers the opportunity to target a diverse audience of nature enthusiasts and adventure-seekers.
• International tourists: West Yellowstone also welcomes a significant number of international tourists, drawn to the region's unique natural attractions and outdoor recreational opportunities. This presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
• Outdoor enthusiasts: The West Yellowstone audience is characterized by a strong interest in outdoor activities, such as hiking, fishing, wildlife watching, and snowmobiling. Advertisers can tap into these passions by promoting products and services related to outdoor pursuits and adventure tourism.
• Event attendees: West Yellowstone hosts various events throughout the year, attracting additional visitors to the area. Advertisers can target event attendees, such as those participating in the West Yellowstone Ski Festival or the Mountain Bike Biathlon, by aligning their campaigns with these popular events.
• Conservation-minded visitors: West Yellowstone is home to the Grizzly & Wolf Discovery Center, a non-profit organization focused on wildlife education and conservation. Advertisers can connect with visitors interested in learning about and supporting environmental causes by promoting eco-friendly products and services or partnering with local conservation organizations.
• Highly connected: Despite its remote location, West Yellowstone visitors are likely to be connected through smartphones and social media platforms. Advertisers can leverage this connectivity to engage with their target audience through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard advertising prices in West Yellowstone vary depending on factors such as location, size, and visibility. Here's a breakdown of the average, median, and lowest prices for billboards in the area:

• Average Price: The average price for billboard advertising in West Yellowstone is approximately $1,200.00, offering a cost-effective option for brands looking to reach a diverse audience of nature enthusiasts and adventure-seekers.
• Median Price: With a median price of around $1,100.00, advertisers can find a range of billboard options that cater to their budget and campaign objectives.
• Lowest Price: The lowest price for billboard advertising in West Yellowstone is about $800.00, providing an affordable option for smaller businesses or those looking to test the effectiveness of outdoor advertising in the region.

Airport Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the reach and cost-effectiveness of advertising campaigns in West Yellowstone. Here's a breakdown of these key metrics:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in West Yellowstone amount to approximately 500,000, showcasing the potential reach of outdoor advertising in the region.
• Average Impressions: On average, a billboard in West Yellowstone generates around 125,000 impressions per week, offering advertisers a consistent level of exposure to their target audience.
• Median Impressions: The median number of weekly impressions for billboards in West Yellowstone is approximately 120,000, indicating a relatively stable range of visibility for outdoor advertising campaigns.
• Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in West Yellowstone is about $9.60, providing a cost-effective option for brands looking to reach a diverse audience of nature enthusiasts and adventure-seekers.
• Median CPM: With a median CPM of around $9.17, advertisers can find a range of billboard options that cater to their budget and campaign objectives while still offering competitive visibility.

Some of the top airport ad providers for WYS

Here is a list of top billboard providers for WYS:

• Lamar Advertising is a leading provider of outdoor advertising solutions, offering a wide range of billboard options for advertisers in West Yellowstone.

Other formats for advertising in West Yellowstone

A closer look at the data reveals the depth and breadth of the other opportunities available in West Yellowstone:

• Billboards: In West Yellowstone, billboards generate approximately 1,500 impressions with an average CPM of $68.92. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
• Retail Venues: Retail venues in West Yellowstone receive around 1,500 impressions and have an average CPM of $68.92. These locations provide advertisers with the opportunity to target consumers in a shopping mindset, increasing the likelihood of engagement and conversion.

Get started advertising with AdQuick now!

As the outdoor advertising landscape continues to evolve, AdQuick's platform offers a streamlined solution for connecting advertisers with OOH media owners, providing access to a wide range of products and solutions tailored to the needs of various stakeholders in the industry. With resources and tools designed to simplify the research and planning process for outdoor campaigns, AdQuick ensures that advertisers can effectively reach their target audience in West Yellowstone and beyond. Experience the benefits of industry-leading technology, access to 99% of billboard ads, guaranteed best billboard prices, and white glove service by taking the first step towards a successful outdoor advertising campaign. Sign up with AdQuick today.