Advertising in Pangborn Memorial Airport (EAT)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque Wenatchee Valley, Pangborn Memorial Airport serves as a gateway to the region's thriving agricultural and outdoor recreation industries. This bustling airport connects thousands of passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. At Pangborn, advertising goes beyond traditional boundaries, reaching both local and international travelers while showcasing the area's natural beauty and economic potential. Here, each advertisement becomes a vital component of the ongoing conversation between cultures, businesses, and travelers.

Why advertise at EAT?

Pangborn Memorial Airport (EAT) offers a unique advertising opportunity with its diverse audience and thriving industries. Some notable aspects of EAT include:

• Gateway to Wenatchee Valley: EAT serves as an entry point to the region's agricultural and outdoor recreation industries.
• Local and international travelers: The airport connects thousands of passengers annually, providing advertisers with a broad audience.
• Natural beauty: EAT is situated in a picturesque location, showcasing the area's stunning landscapes.
• Economic potential: Advertising at EAT contributes to the ongoing conversation between cultures, businesses, and travelers, highlighting the region's growth opportunities.

Wenatchee Market

• Population: Wenatchee is a growing city in Central Washington, with a population of over 34,000 residents, according to the U.S. Census Bureau. The larger Wenatchee Valley area has a population of approximately 110,000, providing a sizable market for advertisers.
• Economic growth: The Wenatchee Valley economy is driven by a mix of industries, including agriculture, outdoor recreation, and renewable energy. The region is known for its apple production and is home to several hydroelectric dams, offering unique advertising opportunities for businesses in these sectors.
• Cultural diversity: Wenatchee is a culturally diverse city, with a significant Hispanic population and a growing number of residents from various backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics in the region.
• Outdoor recreation: The city is surrounded by stunning natural landscapes, including the Columbia River, Wenatchee National Forest, and Cascade Mountains. This makes Wenatchee a popular destination for outdoor enthusiasts, offering advertisers the chance to connect with a highly engaged and active audience.
• Education and innovation: Wenatchee is home to Wenatchee Valley College, a two-year community college that offers a variety of academic and vocational programs. The presence of this institution contributes to the area's educated workforce and fosters a culture of innovation, making it an attractive market for advertisers targeting knowledgeable and skilled audiences.

Wenatchee Audience

• Local residents: Wenatchee's population of over 34,000 residents, as well as the larger Wenatchee Valley area's population of approximately 110,000, offers a diverse array of individuals with varying tastes, preferences, and lifestyles. This includes families, young professionals, and outdoor enthusiasts, providing advertisers with opportunities to target specific demographic groups or appeal to a broader audience.
• Regional tourists: Wenatchee's stunning natural landscapes and outdoor recreation opportunities attract tourists from across the Pacific Northwest and beyond. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers who are drawn to the region's unique attractions and experiences.
• Language diversity: Wenatchee is a culturally diverse city with a significant Hispanic population, resulting in a variety of languages spoken throughout the community. Advertisers should consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Wenatchee audience is characterized by a wide range of interests and lifestyles, from agriculture and renewable energy to outdoor recreation and education. Advertisers can tap into these passions by aligning their campaigns with local industries, events, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Wenatchee residents are increasingly connected through digital devices and social media platforms, making them receptive to digital advertising. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences that resonate with the Wenatchee audience.

Airport price breakdown

Billboard pricing in Wenatchee varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Wenatchee is approximately $1,200.00, offering a cost-effective advertising solution for businesses targeting the local market.
• Median Price: The median price for a billboard in Wenatchee stands at around $1,100.00, providing a balanced option for advertisers seeking a middle ground between affordability and visibility.
• Lowest Price: The lowest price for a billboard in Wenatchee can be as low as $800.00, making it an attractive option for smaller businesses or those with limited advertising budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Wenatchee:

• Total Impressions: The total impressions for a typical advertising campaign in Wenatchee amount to approximately 500,000, showcasing the potential reach of ads in the region.
• Average Impressions: On average, an advertising campaign in Wenatchee generates around 125,000 impressions, offering a solid exposure to the local audience.
• Median Impressions: The median number of impressions for a campaign in Wenatchee stands at about 100,000, reflecting a typical campaign's performance in the area.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a Wenatchee advertising campaign is approximately $9.60, indicating a cost-effective option for reaching a large audience.
• Median CPM: The median CPM for advertising campaigns in Wenatchee is around $11.00, providing a balanced metric for advertisers to gauge the cost-effectiveness of their campaigns.

Some of the top airport ad providers for EAT

Here is a list of top billboard providers for EAT:

• Lamar Advertising is a leading provider of out-of-home advertising solutions in the Yakima area, offering a variety of billboard options for businesses targeting the EAT audience.

Other formats for advertising in Wenatchee

A closer look at the data reveals the depth and breadth of the other opportunities available in Wenatchee:

• Static Billboards: Static billboards in Wenatchee generate approximately 334,000 impressions with an average CPM of $8.54. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for advertisers.
• Digital Billboards: Digital billboards in Wenatchee receive around 50,000 impressions and have an average CPM of $9.64. This dynamic and eye-catching format allows for greater flexibility and creativity, capturing the attention of passersby.
• Retail Venues: Advertising in retail venues in Wenatchee garners about 50,000 impressions with an average CPM of $14.09. This targeted approach enables advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.

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