Advertising in Waco Regional Airport (ACT)

*All metrics are based on a 4-week advertising campaign

Waco Regional Airport, situated in the thriving city of Waco, Texas, offers a unique advertising opportunity for brands. Serving as a gateway to the region's rich history and vibrant culture, the airport connects over 120,000 passengers annually. Advertising at Waco Regional Airport allows businesses to engage with a diverse audience, while showcasing their message in a bustling environment that blends local charm with global connectivity. Here, ads become part of the Waco experience, resonating with travelers and locals alike.

Why advertise at ACT?

Waco Regional Airport (ACT) offers a unique advertising opportunity, with its notable features and ranking making it an attractive choice for brands. Some highlights include:

• Passenger traffic: The airport connects over 120,000 passengers annually, providing a diverse audience for advertisers.
• Location: Situated in the thriving city of Waco, Texas, ACT serves as a gateway to the region's rich history and vibrant culture.
• Environment: The bustling airport environment blends local charm with global connectivity, making ads part of the Waco experience.
• Engagement: Advertising at ACT allows businesses to engage with travelers and locals alike, showcasing their message in a high-visibility setting.

Waco Market

• Population: Waco is a growing city in Central Texas, with a population of over 140,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a diverse and expanding audience to target.
• Economic growth: Waco's economy is driven by various industries, including healthcare, education, manufacturing, and tourism. The city is home to several major employers, such as Baylor University, L3Harris Technologies, and the Waco Independent School District, providing a stable economic base for advertisers.
• Cultural diversity: Waco boasts a rich cultural heritage and a diverse population, with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics, making Waco an attractive market for advertising campaigns.
• Entertainment and sports: The city offers a variety of entertainment options, including museums, parks, and cultural events. Waco is also home to Baylor University's athletic teams, the Baylor Bears, which attract sports fans and provide additional advertising opportunities in the local market.
• Education and innovation: Waco is a hub for higher education, with institutions such as Baylor University and McLennan Community College. This concentration of academic institutions fosters a culture of innovation and research, making the city an appealing market for advertisers targeting educated and tech-savvy audiences.

Waco Audience

• Local residents: Waco's population of over 140,000 people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This diversity offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience in the Waco market.
• Regional tourists: Waco attracts tourists from across Texas and beyond, drawn to its rich history, cultural attractions, and outdoor activities. This steady stream of visitors presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers from various locations.
• Language diversity: Waco's diverse population speaks a variety of languages, with English and Spanish being the most prevalent. Advertisers should consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Waco audience is characterized by a wide range of interests and lifestyles, from history buffs and nature enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Waco residents are increasingly connected through digital devices and social media platforms, making them receptive to digital advertising. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences in the Waco market.

Airport price breakdown

Billboard pricing in Waco varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Waco is approximately $1,200.00, offering a cost-effective advertising solution for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, billboards in Waco cater to a variety of budgets, making them accessible to both small and large advertisers.
• Lowest Price: The lowest price for a billboard in Waco can be as affordable as $800.00, providing an economical option for businesses seeking to maximize their advertising impact with minimal investment.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Waco:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in Waco amount to approximately 1,000,000, showcasing the potential reach of ads in this market.
• Average Impressions: On average, a billboard in Waco generates around 250,000 impressions per week, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a billboard in Waco is approximately 200,000 per week, indicating a consistent level of visibility for ads in this region.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Waco is about $4.80, demonstrating a cost-effective advertising solution for businesses looking to reach a wide audience.
• Median CPM: With a median CPM of around $5.50, billboards in Waco cater to a variety of budgets, making them accessible to both small and large advertisers.

Some of the top airport ad providers for ACT

Here is a list of top billboard providers for Waco Regional Airport (ACT):

• Lamar Advertising is a leading provider of out-of-home advertising solutions, offering a wide range of billboard options for businesses looking to advertise at ACT.

Other formats for advertising in Waco

A closer look at the data reveals the depth and breadth of the other opportunities available in Waco:

• Static Billboards: Static billboards in Waco generate approximately 274,000 impressions with an average CPM of $123.77. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for outdoor campaigns.
• Digital Billboards: Digital billboards in Waco receive around 28,000 impressions and have an average CPM of $9.39. This modern and dynamic format allows for greater flexibility and targeting, enhancing the effectiveness of outdoor advertising efforts.
• Street Furniture: Street furniture advertising in Waco garners about 342,000 impressions with an average CPM of $13.02. This versatile medium enables advertisers to reach pedestrians and motorists alike, integrating seamlessly into the urban landscape.
• Wheat Pastings: Wheat pastings in Waco generate approximately 1,000 impressions and have an average CPM of $16,660.00. This unconventional and artistic approach to advertising can create a memorable impact, capturing the attention of passersby.
• Retail Venues: Retail venue advertising in Waco receives around 28,000 impressions with an average CPM of $11.13. This targeted medium allows brands to engage with consumers in a shopping environment, increasing the likelihood of purchase decisions.
• Transit: Transit advertising in Waco generates about 8,000,000 impressions and has an average CPM of $4.56. This highly visible medium reaches a captive audience of commuters, making it an effective way to promote products and services to a diverse demographic.
• Everything Else: Other advertising opportunities in Waco, such as wallscapes, window scapes, taxis, sports venues, mobile trucks, specialty, and spectacular formats, collectively receive approximately 1,095,637 impressions with an average CPM of $9.03. These unique and varied options allow advertisers to explore creative and innovative ways to reach their target audience in Waco.

Get started advertising with AdQuick now!

With AdQuick's comprehensive platform, advertisers can simplify their out-of-home advertising efforts by connecting with over 1,400 premium OOH media owners across the United States and abroad. The platform offers a complete view of the entire OOH market, enabling users to efficiently plan, buy, and measure various types of outdoor advertising. Experience the benefits of faster OOH buying, launching campaigns within 48 hours, and unprecedented measurability for your advertising campaigns. Don't miss out on the opportunity to elevate your brand's presence and reach a wider audience. Get Started today!