Advertising in Tucson International Airport (TUS)

*All metrics are based on a 4-week advertising campaign

Situated in the picturesque desert landscape of Arizona, Tucson International Airport serves as a gateway to the culturally rich city of Tucson and a unique opportunity for advertisers. Welcoming over 3.6 million passengers annually, this thriving airport connects travelers to the vibrant local scene and beyond. Advertising at TUS offers unparalleled exposure to a diverse audience, blending regional charm with global reach. Here, each advertisement becomes an essential part of the conversation between cultures, industries, and countless travelers.

Why advertise at TUS?

Tucson International Airport (TUS) is a bustling hub with unique features that make it stand out among other airports. Some of the most notable aspects of TUS include:

• Desert setting: TUS is located in the picturesque desert landscape of Arizona, offering a unique and visually stunning environment for travelers.
• Cultural gateway: As a gateway to the culturally rich city of Tucson, TUS connects passengers to a vibrant local scene and beyond.
• Diverse audience: Advertising at TUS offers unparalleled exposure to a diverse audience, blending regional charm with global reach.
• Conversational ads: Advertisements at TUS become an essential part of the conversation between cultures, industries, and countless travelers, making it an ideal location for impactful advertising campaigns.

Tucson Market

• Population: Tucson is the 33rd largest city in the United States, with a population of over 550,000 people, according to the U.S. Census Bureau. The Tucson metropolitan area has a population of over 1 million, making it a significant market for advertisers.
• Economic growth: Tucson's economy is driven by industries such as aerospace and defense, bioscience, renewable energy, and tourism. The city is home to major employers like Raytheon Technologies, the University of Arizona, and Davis-Monthan Air Force Base, offering advertisers access to a diverse and growing workforce.
• Cultural diversity: Tucson is known for its rich cultural heritage, including a strong influence from its proximity to the Mexican border. The city's diverse population includes a mix of ethnicities, races, and backgrounds, providing advertisers with the opportunity to target a wide range of audiences and demographics.
• Entertainment and sports: Tucson offers a variety of entertainment options, such as annual events like the Tucson Gem and Mineral Show, the Tucson Festival of Books, and the All Souls Procession. The city is also home to the University of Arizona Wildcats, attracting sports fans and providing additional advertising opportunities.
• Education and innovation: Tucson is a hub for higher education, with the University of Arizona being a major research institution. The city also hosts several community colleges and technical schools, fostering a culture of innovation and research that makes it an attractive market for advertisers targeting tech-savvy and educated audiences.

Tucson Audience

• Local residents: Tucson's population of over 550,000 people consists of a diverse mix of residents, including young professionals, families, students, and retirees. Advertisers can target specific demographic groups or appeal to a broader audience, taking advantage of the city's unique blend of cultures and backgrounds.
• International tourists: Tucson attracts a significant number of tourists each year, drawn by its rich cultural heritage, stunning desert landscapes, and vibrant arts scene. This presents a valuable opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
• Language diversity: Tucson's close proximity to the Mexican border results in a diverse linguistic landscape, with a significant portion of the population speaking both English and Spanish. Advertisers should consider language barriers and cultural nuances when crafting their messaging, potentially creating bilingual campaigns or incorporating visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Tucson audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Tucson residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a tech-savvy and educated audience.

Types of Airport Advertising

Here are some of the most common advertising platforms at TUS:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching advertisements, engaging passengers as they navigate the terminal. For example, a brand could showcase a dynamic product demonstration or a captivating promotional video to capture the attention of passersby.
• Airline lounges: Advertising in airline lounges targets a captive audience of premium passengers, who often spend extended periods in these spaces. Advertisers can place print ads in lounge magazines, sponsor branded charging stations, or even offer product samples to create memorable experiences for travelers.
• Security areas: Security checkpoints are high-traffic areas where passengers spend a significant amount of time. Brands can take advantage of this captive audience by sponsoring branded security bins, displaying ads on security dividers, or even offering promotional items to help ease the stress of the security process.
• In-flight videos: In-flight entertainment systems provide an opportunity for advertisers to reach passengers during their flights. Brands can create engaging video content, such as short films, branded content, or product demonstrations, to be featured alongside movies and TV shows on the in-flight entertainment system.
• Baggage claim: The baggage claim area is another high-traffic location where passengers often spend time waiting for their luggage. Advertisers can place ads on digital screens, sponsor branded luggage carts, or even wrap entire baggage carousels with eye-catching graphics to make a lasting impression on travelers.

These examples represent just a fraction of the numerous advertising opportunities available at airports like TUS, allowing brands to create tailored and impactful campaigns that resonate with their target audience.

Airport price breakdown

Billboard pricing in Tucson varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Tucson is approximately $1,500 per month.
• Median Price: The median price for a billboard in Tucson falls around $1,200 per month.
• Lowest Price: The lowest price for a billboard in Tucson can be as low as $500 per month.

Please note that these prices are approximate and may vary depending on specific factors related to each billboard.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Tucson International Airport:

• Total Impressions: The total impressions for an advertising campaign at TUS can reach up to 1,000,000 impressions per month, depending on the advertising platform and location.
• Average Impressions: On average, an advertising campaign at TUS can generate around 500,000 impressions per month.
• Median Impressions: The median number of impressions for an advertising campaign at TUS is approximately 400,000 impressions per month.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at TUS is around $3.00, offering a cost-effective way to reach a large audience.
• Median CPM: The median CPM for an advertising campaign at TUS is approximately $2.50, providing a competitive rate for advertisers seeking to maximize their return on investment.

Some of the top airport ad providers for TUS

Here is a list of top providers for advertising at Tucson International Airport:

• Lamar Airports is a leading provider of airport advertising solutions, offering a wide range of advertising platforms and opportunities at TUS.

Other formats for advertising in Tucson

A closer look at the data reveals the depth and breadth of the other opportunities available in Tucson:

• Static Billboards: Static billboards in Tucson generate approximately 485,000 impressions with an average CPM of $57.17. This classic advertising medium offers a constant presence, making it a reliable choice for advertisers seeking consistent exposure.
• Street Furniture: Street furniture advertising in Tucson garners about 405,000 impressions with an average CPM of $11.00. This type of advertising targets pedestrians and commuters, offering advertisers the opportunity to engage with their audience in a more intimate setting.
• Wheat Pastings: Wheat pastings in Tucson generate approximately 1,000 impressions with an average CPM of $11,050.18. This unconventional and artistic medium allows advertisers to create eye-catching and memorable campaigns that resonate with their target audience.
• Retail Venues: Advertising in retail venues in Tucson receives around 32,000 impressions with an average CPM of $14.21. This platform allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of purchase and brand recall.
• Transit: Transit advertising in Tucson generates about 5,533,000 impressions with an average CPM of $16.18. This medium targets commuters and travelers, offering advertisers the chance to reach a captive audience during their daily routines.
• Bus: Bus advertising in Tucson garners approximately 500,000 impressions with an average CPM of $90.00. This mobile platform allows advertisers to extend their reach throughout the city, targeting a diverse range of demographics and locations.
• Everything Else: Other advertising opportunities in Tucson receive around 155,000 impressions with an average CPM of $9.79. These diverse platforms offer advertisers the chance to explore unique and innovative ways to connect with their target audience.

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