Advertising in Trenton Mercer Airport (TTN)

*All metrics are based on a 4-week advertising campaign

Located in the thriving region of New Jersey, Trenton Mercer Airport serves as a convenient gateway for travelers and a unique opportunity for advertisers. This bustling airport connects millions of passengers annually, while showcasing the rich history and culture of Trenton. Advertising at Trenton Mercer Airport reaches a diverse audience, blending local charm with global reach, making it an ideal platform for brands to engage with travelers and create lasting impressions.

Why advertise at TTN?

Trenton Mercer Airport (TTN) offers a unique advertising opportunity with its notable features and ranking. Some highlights include:

• Convenience: TTN serves as a convenient gateway for travelers in the New Jersey region.
• Diverse audience: Advertising at TTN reaches a wide range of travelers, blending local charm with global reach.
• Rich history: The airport showcases the rich history and culture of Trenton, providing a unique backdrop for advertising campaigns.
• High visibility: Advertising at TTN ensures that your brand is seen by millions of passengers annually.

Trenton Market

Population: Trenton is the capital city of New Jersey and has a population of over 83,000 residents, according to the U.S. Census Bureau. The larger Trenton metropolitan area has a population of approximately 370,000, offering advertisers a sizable market to target.

Economic growth: Trenton's economy is driven by diverse industries such as government, healthcare, education, and manufacturing. Major employers in the area include the State of New Jersey, Capital Health, and St. Francis Medical Center, providing a stable economic base for the region and attracting a diverse workforce.

Cultural diversity: Trenton is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics in the Trenton market.

Entertainment and sports: Trenton is home to various entertainment venues, such as the Sun National Bank Center and the Trenton Thunder Minor League Baseball team. These attractions draw large crowds, providing additional advertising opportunities for brands looking to engage with sports fans and event attendees.

Education and innovation: Trenton is home to several higher education institutions, including Thomas Edison State University and Mercer County Community College. These academic institutions contribute to a culture of innovation and research in the region, making Trenton an attractive market for advertisers targeting tech-savvy and educated audiences.

Trenton Audience

• Local residents: Trenton's population of over 83,000 residents consists of a diverse mix of young professionals, families, students, and retirees. This offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience within the Trenton market.
• Regional travelers: As a convenient gateway for travelers in the New Jersey region, Trenton Mercer Airport connects millions of passengers annually. This presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers from nearby areas.
• Language diversity: Trenton's diverse population speaks a variety of languages, presenting both a challenge and an opportunity for advertisers. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience in the Trenton market.
• Interests and lifestyles: The Trenton audience is characterized by a wide range of interests and lifestyles, from history buffs and art enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Trenton residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences in the Trenton market.
• Educated audience: With several higher education institutions in the area, Trenton is home to a well-educated and tech-savvy audience. Advertisers can target this demographic by focusing on innovative and research-driven campaigns that resonate with the academic community.

Airport price breakdown

Billboard advertising prices in Trenton vary depending on factors such as location, size, and duration, with the following price ranges:

• Average Price: The average price for billboard advertising in Trenton is approximately $2,500.00, offering a competitive option for brands looking to reach a wide audience.
• Median Price: With a median price of around $2,300.00, billboard advertising in Trenton provides a cost-effective solution for businesses targeting the local market.
• Lowest Price: The lowest price for billboard advertising in Trenton can be as low as $1,000.00, making it an accessible option for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Trenton Mercer Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at TTN can reach up to 1,000,000, showcasing the potential for wide audience exposure.
• Average Impressions: On average, a 4-week advertising campaign at TTN generates around 500,000 impressions, offering a substantial reach for advertisers.
• Median Impressions: The median impressions for a 4-week campaign at TTN stand at approximately 450,000, reflecting a consistent level of audience engagement.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a 4-week advertising campaign at TTN is about $5.00, providing a cost-effective solution for brands targeting the Trenton market.
• Median CPM: With a median CPM of around $4.50, advertising at TTN offers a competitive pricing option for businesses seeking to maximize their return on investment.

Some of the top airport ad providers for TTN

Here is a list of top providers for advertising at Trenton Mercer Airport:

• Gateway Outdoor Advertising is a leading provider of outdoor advertising solutions, offering a variety of billboard options at TTN to help brands reach their target audience.

Other formats for advertising in Trenton

A closer look at the data reveals the depth and breadth of the other opportunities available in Trenton:

• Static Billboards: Static billboards generate over 213,000 impressions with an average CPM of $9.82. This classic advertising medium offers a constant presence, making it a reliable choice for brands looking to establish themselves in the Trenton market.
• Billboards: Billboards receive over 40,000 impressions with an average CPM of $8.83. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
• Street Furniture: Street furniture garners over 80,000 impressions with an average CPM of $9.82. This versatile advertising option allows brands to integrate their message into the urban landscape, creating a seamless connection with consumers.
• Retail Venues: Retail venues attract over 40,000 impressions with an average CPM of $8.10. This targeted advertising platform enables brands to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising generates over 6,000,000 impressions with an average CPM of $5.73. This highly visible medium allows brands to reach a captive audience of commuters, making it an effective option for raising awareness and driving engagement.
• Everything Else: Other advertising opportunities in Trenton accumulate over 173,000 impressions with an average CPM of $0.61. This diverse range of platforms offers brands the flexibility to explore unique and innovative ways to connect with their target audience.

Get started advertising with AdQuick now!

AdQuick is a comprehensive platform that connects advertisers to out-of-home media owners, streamlining the process of planning, buying, and measuring outdoor advertising campaigns. With access to industry-leading technology, 99% of billboard ads, and guaranteed best billboard prices, AdQuick offers a wide range of products and solutions to help you achieve your advertising goals. Additionally, the platform provides valuable resources and tools, such as the AdTech Glossary, OOH Beginner's Guide, Billboard Cost Calculator, and AI OOH Campaign Planner, to assist you in creating effective and impactful campaigns. Don't miss out on the opportunity to elevate your advertising strategy with white glove service – Get Started today!