Advertising in Tampa International Airport (TPA)

*All metrics are based on a 4-week advertising campaign

Situated in the lively city of Tampa, Tampa International Airport serves as a key gateway to Florida's west coast and a perfect platform for advertisers. This bustling airport connects over 22 million passengers annually, showcasing the vibrant spirit of Tampa and its surroundings. At TPA, advertising goes beyond conventional boundaries, engaging a diverse audience while emphasizing local charm and innovation. In Tampa International Airport, each advertisement contributes to an ongoing conversation among cultures, industries, and countless travelers.

Why advertise at TPA?

Tampa International Airport (TPA) is a major transportation hub with a variety of unique features that make it stand out among other airports. Some of these notable aspects include:

• Passenger traffic: TPA serves over 22 million passengers annually, connecting them to various domestic and international destinations.
• Local charm: The airport showcases the vibrant spirit of Tampa and its surroundings, emphasizing local culture and innovation in its advertising and design.
• Diverse audience: TPA's advertising reaches a wide range of travelers, including business professionals, tourists, and locals, creating an ongoing conversation among different cultures and industries.
• Advertising opportunities: TPA offers a variety of advertising options, from static billboards to hand-painted murals, allowing advertisers to engage with their target audience in creative and impactful ways.

Tampa Market

Here are some key aspects of the Tampa market:

• Population: Tampa is part of the larger Tampa Bay metropolitan area, which has a population of over 3 million people, making it the 18th largest metropolitan area in the United States, according to the U.S. Census Bureau.
• Economic growth: The Tampa economy is diverse, with major industries such as finance, healthcare, tourism, and technology. The city is also home to the headquarters of several notable companies, including Raymond James Financial, WellCare Health Plans, and Bloomin' Brands.
• Cultural diversity: Tampa boasts a rich cultural heritage and diverse population, encompassing a mix of ethnicities, races, and backgrounds. This diversity provides advertisers with the opportunity to target a wide range of audiences and demographics.
• Entertainment and sports: The city offers a variety of entertainment options, hosting events, concerts, and festivals throughout the year. Tampa is home to several professional sports teams, including the Tampa Bay Buccaneers (NFL), Tampa Bay Lightning (NHL), and Tampa Bay Rays (MLB), attracting millions of fans and offering additional advertising opportunities.
• Education and innovation: Tampa is a hub for higher education, with institutions such as the University of South Florida, University of Tampa, and Hillsborough Community College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Tampa Audience

Here are some key aspects of the Tampa audience:

• Local residents: Tampa's population of over 3 million people in the metropolitan area includes a diverse mix of young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience in the Tampa market.
• International tourists: Tampa attracts millions of visitors each year, with its beautiful beaches, theme parks, and cultural attractions. This influx of tourists presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
• Language diversity: Tampa's diverse population speaks a variety of languages, including Spanish, Haitian Creole, and Vietnamese. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Tampa audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Tampa residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at TPA:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching advertisements, engaging passengers with dynamic visuals and animations. For example, a car rental company could showcase their latest offers on a video wall near the baggage claim area.
• Airline lounges: Advertisers can target premium passengers by placing ads in airline lounges, where travelers often spend time relaxing and waiting for their flights. A luxury watch brand could display their products in a high-end lounge, appealing to affluent travelers.
• Security areas: Advertising in security areas can capture the attention of passengers during a typically mundane part of their journey. A travel insurance company could place ads near security checkpoints, reminding passengers of the importance of coverage while they wait in line.
• In-flight videos: In-flight entertainment systems offer a captive audience for advertisers, as passengers are likely to watch videos during their flights. A hotel chain could showcase a promotional video highlighting their amenities and locations, enticing travelers to book a stay.
• Baggage claim: Advertisements in baggage claim areas can target passengers as they wait for their luggage. A local restaurant could place ads near the carousel, promoting their menu and enticing hungry travelers to visit after they collect their bags.

These examples represent just a few of the many advertising opportunities available at airports like TPA, with countless other platforms and formats to explore.

Airport price breakdown

Billboard pricing in Tampa varies, with a range of options to suit different budgets:

• Average Price: The average price for a billboard in Tampa is approximately $2,250, offering a balance between affordability and visibility for advertisers.
• Lowest Price: The lowest price for a billboard in Tampa is around $1,500, providing a cost-effective option for advertisers looking to maximize their reach on a limited budget.

Airport Impression and CPM Metrics

In this advertising campaign, the impressions and CPM metrics provide valuable insights into the performance and cost-effectiveness of the ads:

• Total Impressions: The campaign generated a total of 25,000 impressions, reaching a significant number of potential customers.
• Average Impressions: On average, each ad received approximately 216 impressions, indicating a consistent level of engagement across the campaign.
• Average CPM: The average cost per thousand impressions (CPM) for this campaign was $60, providing a reasonable cost for the level of exposure achieved.
• Median CPM: The median CPM was also $60, indicating a consistent cost structure across the campaign's various ad placements.

Some of the top airport ad providers for TPA

Here is a list of top providers for advertising at Tampa International Airport:

• Lamar Airports offers a variety of advertising options at TPA, helping brands reach millions of passengers each year.

Other formats for advertising in Tampa

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Tampa:

• Static Billboards: Static billboards in Tampa generate over 423,000 impressions with an average CPM of $56.51. This classic advertising medium offers a consistent presence and high visibility for brands.
• Billboards: Billboards in Tampa receive approximately 50,000 impressions and have an average CPM of $21.11. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy.
• Street Furniture: Street furniture advertising in Tampa garners around 210,000 impressions with an average CPM of $5.98. This versatile platform allows advertisers to reach pedestrians and motorists in high-traffic areas.
• Wheat Pastings: Wheat pastings in Tampa achieve about 2,400,000 impressions and an average CPM of $38.75. This creative and eye-catching format enables brands to make a bold statement in urban environments.
• Retail Venues: Retail venue advertising in Tampa generates around 50,000 impressions with an average CPM of $21.93. This platform enables brands to engage with consumers in a shopping context, driving purchase intent and brand awareness.
• Transit: Transit advertising in Tampa receives approximately 6,580,000 impressions and has an average CPM of $7.54. This platform offers advertisers the opportunity to reach commuters and travelers on the go, creating a lasting impression.
• Everything Else: Other advertising formats in Tampa garner about 98,000 impressions with an average CPM of $684.25. These diverse opportunities allow advertisers to explore unique and innovative ways to connect with their target audience.

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