Advertising in Tallahassee International Airport (TLH)

*All metrics are based on a 4-week advertising campaign

Located in Florida's capital city, Tallahassee International Airport (TLH) offers advertisers a unique opportunity to reach a diverse audience. Serving over 800,000 passengers annually, TLH connects travelers to major hubs and showcases the rich history and culture of Tallahassee. With a strong presence of government, education, and business sectors, advertising at TLH allows brands to engage with a wide range of demographics while tapping into the city's vibrant spirit and growth potential.

Why advertise at TLH?

Tallahassee International Airport (TLH) is a key transportation hub in Florida, offering a variety of unique features and advantages for advertisers. Some notable aspects of TLH include:

• Accessibility: TLH is conveniently located near major highways, making it easily accessible for travelers.
• Regional connections: The airport offers flights to major hubs, connecting passengers to destinations across the country and internationally.
• Diverse audience: TLH serves a wide range of demographics, including government, education, and business sectors, providing advertisers with a broad reach.
• Local culture: Advertising at TLH allows brands to tap into Tallahassee's rich history and vibrant spirit, creating a memorable experience for travelers.

Tallahassee Market

• Population: Tallahassee is home to over 190,000 residents, making it the 7th largest city in Florida. The city's population is diverse, offering advertisers the opportunity to target a wide range of audiences and demographics.
• Economic growth: Tallahassee's economy is driven by government, education, and healthcare sectors, with major employers including the State of Florida, Florida State University, and Tallahassee Memorial Healthcare. This diverse economic landscape provides advertisers with a variety of industries to target.
• Cultural diversity: The city boasts a rich cultural heritage, with a mix of ethnicities, races, and backgrounds. Tallahassee's diverse population allows advertisers to create campaigns that resonate with a broad audience.
• Entertainment and sports: Tallahassee hosts various events, concerts, and festivals throughout the year, attracting both locals and visitors. The city is also home to Florida State University's athletic teams, the Seminoles, providing additional advertising opportunities for brands targeting sports enthusiasts.
• Education and innovation: With prestigious institutions like Florida State University and Florida A&M University, Tallahassee is a hub for higher education. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting educated and tech-savvy audiences.

Tallahassee Audience

• Local residents: Tallahassee's population of over 190,000 residents is diverse, encompassing students, professionals, families, and retirees. This variety allows advertisers to target specific demographic groups or create campaigns that appeal to a broader audience.
• Regional tourists: As the capital city of Florida, Tallahassee attracts visitors from across the state and the Southeastern United States. These regional tourists present an opportunity for advertisers to reach a wider audience and showcase their brand to potential customers from neighboring areas.
• Language diversity: Tallahassee's diverse population speaks a range of languages, reflecting the city's rich cultural heritage. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Tallahassee audience is characterized by various interests and lifestyles, including outdoor enthusiasts, sports fans, and arts and culture aficionados. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Education-focused: With prestigious institutions like Florida State University and Florida A&M University, Tallahassee is a hub for higher education. Advertisers can target educated and tech-savvy audiences by creating campaigns that resonate with the city's academic and innovative culture.
• Highly connected: Tallahassee residents are digitally connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard pricing in Tallahassee varies depending on factors such as location, size, and visibility, with the following data points providing a general overview:

• Average Price: The average price for a billboard in Tallahassee is approximately $1,500.00, offering a cost-effective option for advertisers seeking to reach a wide audience.
• Median Price: With a median price of $1,300.00, billboards in Tallahassee cater to a range of budgets, allowing advertisers to find a suitable option for their campaign.
• Lowest Price: The lowest price for a billboard in Tallahassee is around $800.00, providing an affordable advertising solution for businesses with limited budgets or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

In terms of impressions and CPM metrics for Tallahassee International Airport advertising, the following data points provide valuable insights:

• Total Impressions: The total number of impressions for a 4-week advertising campaign at TLH is approximately 27,000, showcasing the potential reach of an ad campaign in this location.
• Average Impressions: On average, an advertising campaign at TLH generates around 5,000 impressions per week, offering a consistent level of exposure for brands.
• Median Impressions: The median number of impressions for a campaign at TLH is 0, indicating that some advertising platforms may not generate significant impressions and should be carefully considered based on campaign objectives.
• Average CPM: The average cost per thousand impressions (CPM) for advertising at TLH is $1.50, providing a cost-effective option for advertisers seeking to reach a wide audience.
• Median CPM: With a median CPM of $1.30, advertising at TLH caters to a range of budgets, allowing advertisers to find a suitable option for their campaign.

Some of the top airport ad providers for TLH

Here is a list of top providers for advertising at Tallahassee International Airport:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of platforms and formats to effectively reach passengers at TLH.

Other formats for advertising in Tallahassee

A closer look at the data reveals the depth and breadth of the other opportunities available in Tallahassee:

• Static Billboards: Static billboards generate approximately 480,000 impressions with an average CPM of $64.58. This classic advertising medium offers a constant presence and high visibility, making it a reliable choice for outdoor campaigns.
• Billboards: Billboards receive around 28,000 impressions and have an average CPM of $21.14. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
• Street Furniture: Street furniture advertising garners about 1,527,000 impressions with an average CPM of $21.20. This versatile format allows advertisers to target pedestrians and commuters in high-traffic areas, enhancing brand exposure.
• Retail Venues: Retail venue advertising generates approximately 29,000 impressions and has an average CPM of $8.98. This targeted approach enables brands to reach consumers in shopping environments, increasing the likelihood of purchase decisions.
• Transit: Transit advertising attracts around 3,724,000 impressions with an average CPM of $7.12. This highly visible format reaches commuters and travelers, providing extended exposure and increased brand awareness.
• Everything Else: Other advertising formats in Tallahassee collectively generate about 545,000 impressions with an average CPM of $9.74. These diverse options allow advertisers to explore unique and creative ways to reach their target audience.

Get started advertising with AdQuick now!

AdQuick offers a comprehensive platform for out-of-home (OOH) advertising, providing services such as planning, buying, and measuring OOH campaigns. With access to industry-leading technology and 99% of billboard ads, advertisers can take advantage of guaranteed best prices and white glove service. AdQuick's suite of products, including AdQuick Pro, AdQuick DOOH DSP, AdQuick Analytics, and AdQuick Sales Cloud, ensures a seamless and efficient advertising experience. Additionally, valuable resources like the AdTech Glossary, OOH Beginner's Guide, and Billboard Cost Calculator are available to help you make informed decisions. Don't miss out on the opportunity to elevate your advertising strategy – Get Started with AdQuick today!