Advertising in Stockton Metropolitan Airport (SCK)

*All metrics are based on a 4-week advertising campaign

Located in California's Central Valley, Stockton Metropolitan Airport serves as a convenient gateway for travelers and a unique advertising opportunity. With its growing passenger traffic and strategic location near major cities, this airport offers advertisers access to a diverse audience. In Stockton, advertising campaigns can effectively target both local and international travelers, while also showcasing the region's rich agricultural heritage and booming industries. At SCK, advertising becomes a powerful tool for connecting people, businesses, and cultures.

Why advertise at SCK?

Stockton Metropolitan Airport (SCK) offers a unique advertising platform with its growing passenger traffic and strategic location. Some notable aspects of SCK include:

• Accessibility: SCK is conveniently located near major cities, making it an accessible gateway for travelers.
• Diverse audience: Advertising campaigns at SCK can effectively target both local and international travelers.
• Regional showcase: SCK provides an opportunity to showcase the region's rich agricultural heritage and booming industries.
• Connection hub: Advertising at SCK serves as a powerful tool for connecting people, businesses, and cultures.

Stockton Market

• Population: Stockton is the 13th largest city in California, with a population of over 300,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a sizable market to target.
• Economic growth: Stockton's economy is diverse, with major industries including healthcare, education, agriculture, and logistics. The city is also experiencing a surge in new businesses and development, providing ample advertising opportunities.
• Cultural diversity: Stockton is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics.
• Entertainment and sports: The city offers various entertainment options, including festivals, concerts, and cultural events throughout the year. Stockton is also home to the Stockton Heat (AHL) and Stockton Ports (MiLB), attracting sports fans and providing additional advertising opportunities.
• Education and innovation: Stockton is home to several higher education institutions, such as the University of the Pacific and San Joaquin Delta College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Stockton Audience

• Local residents: Stockton's population of over 300,000 people consists of a diverse mix of ethnicities, races, and backgrounds, including young professionals, families, students, and retirees. This diversity offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience.
• International tourists: While Stockton may not be as well-known as other California destinations, it still attracts a significant number of tourists each year. The city's rich cultural heritage, agricultural attractions, and proximity to major cities make it an appealing destination for both domestic and international visitors, providing advertisers with a unique opportunity to reach a global audience.
• Language diversity: Stockton's diverse population speaks a variety of languages, presenting both a challenge and an opportunity for advertisers. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience and cater to the city's linguistic diversity.
• Interests and lifestyles: Stockton residents have a wide range of interests and lifestyles, from agriculture and local history enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Stockton's residents are increasingly connected through technology, with high smartphone penetration and a growing presence on social media platforms. This connectivity allows advertisers to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a tech-savvy and educated audience.

Airport price breakdown

Billboard pricing in Stockton varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Stockton is approximately $1,200.00, offering a cost-effective advertising solution for businesses targeting the local market.
• Median Price: With a median price of around $1,100.00, billboards in Stockton cater to a wide range of budgets and advertising needs.
• Lowest Price: The lowest price for a billboard in Stockton can be as affordable as $800.00, providing an accessible entry point for smaller businesses or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics for billboards in Stockton provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: The total number of impressions for a billboard in Stockton can reach up to 500,000, showcasing the potential reach of an outdoor advertising campaign in the city.
• Average Impressions: On average, a billboard in Stockton generates around 250,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a billboard in Stockton is approximately 200,000, indicating a consistent level of exposure for outdoor advertisements in the area.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Stockton is about $4.80, demonstrating the cost-effectiveness of outdoor advertising in the city.
• Median CPM: With a median CPM of around $5.50, billboards in Stockton offer a competitive pricing structure for advertisers seeking to maximize their return on investment.

Some of the top airport ad providers for SCK

Here is a list of top billboard providers for Stockton Metropolitan Airport (SCK):

• Rolling Outdoor Media specializes in mobile billboards, offering a unique and eye-catching advertising solution for businesses targeting the Stockton area.

Other formats for advertising in Stockton

A closer look at the data reveals the depth and breadth of the other opportunities available in Stockton:

• Static Billboards: In Stockton, static billboards generate approximately 260,000 impressions with an average CPM of $7.42. This classic advertising medium offers a stable and highly visible presence, making it a popular choice for outdoor advertising campaigns.
• Digital Billboards: Digital billboards in Stockton receive around 12,000 impressions and have an average CPM of $13.38. This dynamic and attention-grabbing format allows for greater flexibility and creativity in ad campaigns, appealing to a wide range of advertisers.
• Retail Venues: Advertising in retail venues garners about 19,000 impressions with an average CPM of $20.39. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.
• Transit: Transit advertising in Stockton generates approximately 2,370,000 impressions and has an average CPM of $11.48. This highly visible format targets commuters and travelers, offering a captive audience for advertisers to engage with.
• Everything Else: Other advertising opportunities in Stockton, such as specialty and spectacular formats, collectively receive around 1,293,000 impressions with an average CPM of $10.52. These diverse options allow advertisers to explore unique and innovative ways to reach their target audience.

Get started advertising with AdQuick now!

Stockton Metropolitan Airport offers a unique and diverse advertising landscape, with numerous opportunities for businesses to reach their target audience. By leveraging the power of out-of-home advertising, brands can effectively engage with local residents, international tourists, and the highly connected population of Stockton. AdQuick simplifies this process by connecting advertisers to OOH media owners and providing a range of products, solutions, and resources for researching and planning outdoor campaigns. Experience the benefits of industry-leading technology, access to 99% of billboard ads, best billboard prices guaranteed, and white glove service by taking the first step towards a successful advertising campaign. Sign up with AdQuick today and unlock the potential of Stockton's advertising opportunities.