Advertising in Springfield–Branson National Airport (SGF)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque Ozarks region, Springfield-Branson National Airport serves as a gateway to the thriving cities of Springfield and Branson, Missouri. This bustling airport connects over 1.2 million passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. At SGF, advertising goes beyond conventional boundaries, reaching both local and international travelers while showcasing the region's rich culture and natural beauty. Here, each advertisement becomes an essential component of the ongoing conversation between visitors, residents, and businesses.

Why advertise at SGF?

Springfield-Branson National Airport (SGF) is a key transportation hub in the Ozarks region, offering a range of unique features that set it apart from other airports. Some of the most notable aspects of SGF include:

• Accessibility: The airport is conveniently located near major highways, making it easily accessible for travelers from Springfield, Branson, and surrounding areas.
• Nonstop flights: SGF offers nonstop flights to several major cities, providing convenient travel options for both business and leisure travelers.
• Local flavor: The airport showcases the region's rich culture and natural beauty through its design and amenities, creating a welcoming atmosphere for visitors.
• Advertising opportunities: SGF provides a variety of advertising options, allowing businesses to effectively engage with a diverse audience of over 1.2 million passengers annually.

Springfield Market

Population: Springfield is the third-largest city in Missouri, with a population of over 167,000 people, according to the U.S. Census Bureau. The Springfield metropolitan area has a population of over 462,000, offering advertisers a sizable market to target.

Economic growth: Springfield's economy is diverse, with major industries including healthcare, manufacturing, retail, and education. The city is home to several large employers, such as CoxHealth, Mercy Hospital Springfield, and Missouri State University, providing a stable economic base for the region.

Cultural diversity: Springfield boasts a rich cultural heritage and a diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics in the Springfield market.

Entertainment and sports: The city offers a variety of entertainment options, including theaters, museums, and outdoor recreational activities. Springfield is also home to the Springfield Cardinals, a minor league baseball team affiliated with the St. Louis Cardinals, attracting sports fans and providing additional advertising opportunities.

Education and innovation: Springfield is a hub for higher education, with institutions such as Missouri State University, Drury University, and Evangel University. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Springfield Audience

• Local residents: Springfield's population of over 167,000 people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience in the Springfield market.
• Regional tourists: The Ozarks region, including Springfield and Branson, attracts millions of visitors each year for its natural beauty, outdoor activities, and entertainment options. This presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers from surrounding areas.
• Language diversity: Springfield's diverse population includes a mix of ethnicities, races, and backgrounds, resulting in a variety of languages spoken throughout the city. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Springfield audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: Springfield residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
• Education-focused: With several higher education institutions in the city, Springfield has a large student population and a culture of innovation and research. Advertisers can target tech-savvy and educated audiences by aligning their campaigns with academic events, research initiatives, or campus life.

Airport price breakdown

Billboard pricing in Springfield varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Springfield is approximately $1,200.00, offering a cost-effective advertising solution for businesses targeting the local market.
• Median Price: With a median price of around $1,100.00, billboards in Springfield cater to a variety of budgets and advertising needs.
• Lowest Price: The lowest price for a billboard in Springfield can be as affordable as $800.00, providing an accessible entry point for smaller businesses or those with limited advertising budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Springfield:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in Springfield amount to approximately 1,000,000 impressions, showcasing the potential reach of ads in this market.
• Average Impressions: On average, a billboard in Springfield generates around 250,000 impressions per week, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a billboard in Springfield is approximately 200,000 per week, indicating a consistent level of exposure across various ad placements.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Springfield is about $4.80, providing a cost-effective solution for businesses looking to reach a wide audience.
• Median CPM: With a median CPM of around $5.50, advertising in Springfield caters to a variety of budgets and campaign objectives.

Some of the top airport ad providers for SGF

Here is a list of top billboard providers for Springfield-Branson National Airport (SGF):

• Lamar Advertising is a leading provider of out-of-home advertising solutions, managing all advertising at the airport.

Other formats for advertising in Springfield

A closer look at the data reveals the depth and breadth of the other opportunities available in Springfield:

• Static Billboards: In Springfield, static billboards generate approximately 330,000 impressions with an average CPM of $93.11. This traditional advertising medium offers a stable and consistent presence, making it a reliable choice for advertisers.
• Digital Billboards: Digital billboards in Springfield receive around 241,000 impressions and have an average CPM of $746.84. This dynamic and eye-catching medium allows for greater flexibility and creativity in ad campaigns, capturing the attention of passersby.
• Retail Venues: Advertising in retail venues garners about 18,000 impressions with an average CPM of $16.94. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Everything Else: Other advertising opportunities in Springfield, such as alternative out-of-home formats, generate approximately 766,000 impressions and have an average CPM of $9.82. These diverse options provide advertisers with unique ways to engage their target audience and stand out from the competition.

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