Advertising in Sheridan County Airport (SHR)
*All metrics are based on a 4-week advertising campaign
Located in the picturesque region of Wyoming, Sheridan County Airport offers a unique advertising opportunity for brands. Serving as a gateway to the historic town of Sheridan, the airport connects thousands of passengers to the area's rich culture and natural beauty. Advertising at Sheridan County Airport allows businesses to engage with a diverse audience of travelers, while also showcasing their brand in a setting that reflects the spirit of the American West.
Why advertise at SHR?
Sheridan County Airport (SHR) offers a unique advertising platform with several notable features:
- Gateway to Sheridan: The airport serves as an entry point to the historic town of Sheridan, connecting passengers to the area's rich culture and natural beauty.
- Diverse audience: Advertising at SHR allows businesses to engage with a wide range of travelers, including tourists, business professionals, and outdoor enthusiasts.
- American West setting: The airport's location in the picturesque region of Wyoming provides a unique backdrop for advertising campaigns, reflecting the spirit of the American West.
- Customizable advertising options: Brands can choose from various advertising formats, such as static billboards and hand-painted murals, to best showcase their message and reach their target audience.
Sheridan Market
Population: Sheridan County has a population of over 30,000 residents, as reported by the U.S. Census Bureau. This close-knit community offers advertisers the opportunity to connect with a smaller, yet engaged audience.
Economic growth: Sheridan's economy is driven by industries such as agriculture, tourism, and energy production. The city is also home to several small businesses and entrepreneurs, providing a diverse economic landscape for advertisers to target.
Cultural diversity: Sheridan is known for its rich Western heritage and cultural attractions, including museums, art galleries, and historic sites. This unique cultural environment allows advertisers to reach an audience interested in the history and traditions of the American West.
Outdoor recreation: The region surrounding Sheridan offers a wealth of outdoor activities, such as hiking, fishing, and skiing. This attracts outdoor enthusiasts and adventure-seekers, providing advertisers with the opportunity to target a niche market of active individuals.
Education and innovation: Sheridan is home to the Northern Wyoming Community College District, which includes Sheridan College. This institution fosters a culture of learning and innovation, making the city an attractive market for advertisers targeting educated and forward-thinking audiences.
Sheridan Audience
- Local residents: Sheridan County's population of over 30,000 residents consists of a close-knit community with diverse backgrounds, including families, professionals, and retirees. Advertisers can target specific demographic groups or appeal to a broader audience within this engaged community.
- Regional tourists: Sheridan attracts visitors from nearby states and regions, drawn to its rich Western heritage and outdoor recreational opportunities. Advertisers can capitalize on this influx of tourists by showcasing their brand to potential customers seeking authentic experiences in the American West.
- Outdoor enthusiasts: The area surrounding Sheridan offers a wealth of outdoor activities, attracting adventure-seekers and nature lovers. Advertisers can target this niche market by aligning their campaigns with popular outdoor pursuits, such as hiking, fishing, and skiing.
- Cultural aficionados: Sheridan's unique cultural environment, featuring museums, art galleries, and historic sites, appeals to those interested in the history and traditions of the American West. Advertisers can tap into this audience by creating campaigns that resonate with their cultural interests and values.
- Education and innovation: The presence of Sheridan College and the Northern Wyoming Community College District fosters a culture of learning and innovation. Advertisers can target educated and forward-thinking audiences by aligning their messaging with topics related to education, technology, and entrepreneurship.
- Economically diverse: With industries such as agriculture, tourism, and energy production driving Sheridan's economy, advertisers can target a diverse range of professionals and small business owners. Tailoring campaigns to specific industries or economic sectors can help brands connect with their desired audience.
- Highly connected: Despite its rural setting, Sheridan's residents and visitors are connected through digital platforms and social media. Advertisers can leverage this connectivity to engage with their audience through targeted online campaigns and interactive experiences.
Airport price breakdown
Billboard pricing in Sheridan varies depending on factors such as location, size, and visibility, with the following price ranges:
- Average Price: The average price for a billboard in Sheridan is approximately $1,200.00, offering a cost-effective advertising solution for businesses looking to reach a wide audience.
- Median Price: With a median price of around $1,100.00, billboards in Sheridan cater to a variety of budgets, ensuring that advertisers can find a suitable option for their campaign.
- Lowest Price: The lowest price for a billboard in Sheridan is close to $800.00, providing an affordable advertising opportunity for smaller businesses or those with limited marketing budgets.
Airport Impression and CPM Metrics
Impressions and CPM metrics for advertising at Sheridan County Airport provide valuable insights into the potential reach and cost-effectiveness of campaigns:
- Total Impressions: The total impressions for a 4-week advertising campaign at SHR are approximately 500,000, showcasing the potential reach of a well-placed advertisement.
- Average Impressions: On average, an advertisement at SHR can generate around 125,000 impressions per week, offering consistent visibility to a diverse audience of travelers.
- Median Impressions: The median impressions for a campaign at SHR stand at about 120,000 per week, indicating a stable level of exposure for most advertisements.
- Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at SHR is approximately $9.60, providing a cost-effective solution for businesses looking to maximize their advertising budget.
- Median CPM: With a median CPM of around $9.17, advertisers can expect a reasonable cost per thousand impressions for their campaigns at Sheridan County Airport.
Some of the top airport ad providers for SHR
Here is a list of top providers for advertising at Sheridan County Airport:
- Alluvit Media specializes in airport advertising, offering tailored solutions for businesses looking to advertise at SHR.
Other formats for advertising in Sheridan
A closer look at the data reveals the depth and breadth of the other opportunities available in Sheridan:
- Static Billboards: Static billboards in Sheridan generate approximately 119,800 impressions with an average CPM of $15.45. This classic advertising format continues to provide a strong presence and high visibility for brands.
- Billboards: Billboards in Sheridan receive around 40,200 impressions and have an average CPM of $9.37. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
- Retail Venues: Advertising in retail venues in Sheridan garners about 40,200 impressions with an average CPM of $20.64. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of engagement and conversion.
Get started advertising with AdQuick now!
AdQuick is a comprehensive platform that simplifies the process of planning, buying, and measuring out-of-home advertising by connecting advertisers to OOH media owners. With a range of products and solutions, as well as valuable resources and tools, AdQuick empowers businesses to launch effective OOH campaigns and reach their target audience. By signing up, you'll gain access to industry-leading technology, connections to 99% of billboard ads, guaranteed best billboard prices, and white glove service for campaign planning and execution. Don't miss out on the opportunity to elevate your advertising strategy – get started with AdQuick and launch hyper-targeted OOH campaigns in minutes.