Advertising in Sarasota–Bradenton International Airport (SRQ)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque coastal region of Florida, Sarasota–Bradenton International Airport serves as a gateway to the beautiful beaches and thriving arts scene of Sarasota and Bradenton. Welcoming over 2 million passengers annually, this bustling airport offers advertisers a unique opportunity to engage with a diverse audience of tourists and locals alike. At SRQ, advertising goes beyond traditional boundaries, capturing the attention of travelers while showcasing the vibrant culture and charm of the Sarasota–Bradenton area.

Why advertise at SRQ?

Sarasota-Bradenton International Airport (SRQ) offers a unique blend of convenience and charm, making it a top choice for travelers. Here are five notable aspects of SRQ:

• Accessibility: SRQ is easily accessible from both Sarasota and Bradenton, providing a convenient travel option for locals and tourists alike.
• Arts and culture: The airport showcases the vibrant arts scene of the Sarasota-Bradenton area, offering a taste of the region's cultural offerings.
• Beach proximity: Located near the beautiful Gulf Coast beaches, SRQ serves as a gateway to some of Florida's most stunning shorelines.
• Passenger volume: With over 2 million passengers annually, SRQ offers advertisers a diverse audience to engage with.

Sarasota Market

• Population: Sarasota has a population of over 420,000 people in its metropolitan area, according to the U.S. Census Bureau. This coastal city attracts both residents and tourists, offering advertisers a diverse audience to target.
• Economic growth: Sarasota's economy is driven by industries such as tourism, healthcare, education, and retail. The city is also experiencing growth in sectors like technology and manufacturing, providing a dynamic market for advertisers to tap into.
• Cultural diversity: Sarasota is known for its vibrant arts scene and rich cultural heritage, which includes a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics in the Sarasota market.
• Entertainment and sports: The city offers a variety of entertainment options, including performing arts venues, museums, and festivals. Sarasota is also home to several sports facilities and hosts various sporting events, providing additional advertising opportunities for businesses.
• Education and innovation: Sarasota is home to institutions such as New College of Florida, Ringling College of Art and Design, and the University of South Florida Sarasota-Manatee. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Sarasota Audience

• Local residents: Sarasota's population of over 420,000 people in its metropolitan area includes a mix of young professionals, families, retirees, and students. This diverse demographic landscape offers advertisers the opportunity to target specific groups or appeal to a broader audience in the Sarasota market.
• Domestic and international tourists: Sarasota attracts millions of visitors each year, drawn by its beautiful beaches, vibrant arts scene, and outdoor activities. This influx of tourists presents a unique opportunity for advertisers to reach both domestic and international audiences, showcasing their brand to potential customers from various backgrounds.
• Cultural diversity: Sarasota's rich cultural heritage includes a mix of ethnicities, races, and backgrounds, creating a diverse audience for advertisers to target. By considering cultural nuances and crafting inclusive messaging, brands can effectively communicate with a wider audience in the Sarasota market.
• Interests and lifestyles: The Sarasota audience is characterized by a wide range of interests and lifestyles, from arts and culture enthusiasts to outdoor adventurers and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Sarasota residents and visitors are highly connected through smartphones and social media platforms, making them receptive to digital advertising. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences in the Sarasota market.

Types of Airport Advertising

Here are some of the most common advertising platforms at SRQ:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching visuals and animations, capturing the attention of passengers as they navigate the terminal. For example, a local restaurant could showcase their signature dishes on a video wall near the food court.
• Airline lounges: Advertisers can target affluent and business travelers by placing ads in airline lounges, where passengers often spend time relaxing and working before their flights. An example could be a luxury car brand promoting their latest model to this high-end audience.
• Security areas: Advertising in security areas, such as near the TSA checkpoints, can reach a captive audience as passengers wait in line. A travel insurance company, for instance, could place ads promoting their coverage plans in this area.
• In-flight videos: Brands can engage with passengers during their flights by placing ads in in-flight entertainment systems or pre-flight safety videos. A hotel chain could advertise their properties and special offers to travelers as they plan their trips.
• Baggage claim: Advertising in the baggage claim area can target passengers as they wait for their luggage, providing an opportunity for brands to make a lasting impression. A local attraction, such as a theme park, could promote their upcoming events and discounts in this area.

These are just a few examples of the many advertising opportunities available at airports like SRQ, allowing brands to reach a diverse and captive audience in a variety of ways.

Airport price breakdown

Billboard pricing in Sarasota varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Sarasota is approximately $1,500.00, offering a cost-effective option for advertisers looking to reach a wide audience.
• Median Price: The median price for a billboard in Sarasota stands at around $1,200.00, providing a middle ground for businesses seeking a balance between cost and exposure.
• Lowest Price: The lowest price for a billboard in Sarasota can be as low as $500.00, making it an affordable choice for smaller businesses or those with limited advertising budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics for billboards in Sarasota provide valuable insights into the reach and cost-effectiveness of outdoor advertising in the area:

• Total Impressions: The total impressions for a billboard in Sarasota can reach up to 500,000, showcasing the potential for wide audience exposure.
• Average Impressions: The average impressions for a billboard in Sarasota stand at around 250,000, offering a substantial reach for advertisers targeting the local market.
• Median Impressions: The median impressions for a billboard in Sarasota are approximately 200,000, indicating a consistent level of visibility for outdoor ads in the area.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Sarasota is about $6.00, providing a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM for a billboard in Sarasota stands at around $5.00, offering a balanced approach to cost and exposure for businesses advertising in the region.

Some of the top airport ad providers for SRQ

Here is a list of the top billboard providers for SRQ:

• Sarasota offers a comprehensive advertising program at SRQ, providing businesses with a variety of opportunities to reach their target audience.

Other formats for advertising in Sarasota

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Sarasota:

• Static Billboards: Static billboards in Sarasota receive approximately 419,000 impressions with an average CPM of $8.98. This traditional form of advertising continues to provide a strong presence and visibility in the market.
• Digital Billboards: Digital billboards in Sarasota garner around 29,000 impressions and have an average CPM of $3,020.03. This modern and dynamic medium allows for greater flexibility and targeting capabilities in outdoor advertising campaigns.
• Retail Venues: Advertising in retail venues in Sarasota reaches about 37,000 impressions with an average CPM of $17.35. This targeted approach allows advertisers to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Sarasota generates approximately 4,000,000 impressions and has an average CPM of $12,875.13. This high-visibility medium effectively reaches commuters and travelers, making it a valuable addition to any outdoor advertising strategy.
• Everything Else: Other advertising opportunities in Sarasota, such as wallscapes, window scapes, and specialty ads, collectively receive around 396,000 impressions with an average CPM of $9.28. These diverse options allow advertisers to explore creative and unique ways to connect with their target audience.

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