Advertising in Santa Maria Public Airport (Capt G Allan Hancock Field) (SMX)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque city of Santa Maria, Capt G Allan Hancock Field (Santa Maria Public Airport) offers a unique advertising opportunity. Serving as a gateway to California's Central Coast, this airport connects over 150,000 passengers annually, providing advertisers with a diverse and captive audience. At Santa Maria Public Airport, advertising campaigns not only reach a wide range of travelers but also showcase the region's rich culture and thriving industries, making each ad a powerful conversation starter.

Why advertise at SMX?

With a unique blend of location, culture, and industry, Santa Maria Public Airport (SMX) offers advertisers a valuable opportunity to connect with a diverse audience. Some notable aspects of SMX include:

• Passenger traffic: SMX serves over 150,000 passengers annually, providing a captive audience for advertisers.
• Gateway to the Central Coast: As a gateway to California's Central Coast, SMX connects travelers to a region known for its picturesque landscapes and thriving industries.
• Cultural showcase: Advertising campaigns at SMX not only reach a wide range of travelers but also highlight the region's rich culture, making each ad a powerful conversation starter.
• Accessibility: SMX's convenient location and modern facilities make it an attractive choice for both business and leisure travelers.

Santa Maria Market

• Population: Santa Maria is the largest city in Santa Barbara County, with a population of over 100,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a sizable audience to target.
• Economic growth: The city's economy is driven by diverse industries, including agriculture, aerospace, energy, and tourism. Santa Maria is also home to Vandenberg Space Force Base, which contributes significantly to the local economy and provides unique advertising opportunities.
• Cultural diversity: Santa Maria boasts a rich cultural heritage and diverse population, with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics.
• Entertainment and recreation: The city offers various entertainment options, including theaters, museums, and parks, as well as outdoor recreational activities such as hiking, golfing, and wine tasting. These attractions draw both locals and tourists, providing additional advertising opportunities.
• Education and innovation: Santa Maria is home to Allan Hancock College, a respected community college that offers a variety of academic and vocational programs. The presence of this institution contributes to the city's educated workforce and fosters a culture of innovation, making Santa Maria an attractive market for advertisers targeting tech-savvy and educated audiences.

Santa Maria Audience

• Local residents: Santa Maria's population of over 100,000 people consists of a diverse mix of ethnicities, races, and backgrounds, including young professionals, families, students, and retirees. This diversity offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience in the city.
• Regional tourists: As a gateway to California's Central Coast, Santa Maria attracts tourists from nearby cities and states, drawn by its picturesque landscapes, thriving industries, and cultural attractions. This regional tourism presents a unique opportunity for advertisers to reach a wider audience and showcase their brand to potential customers from various locations.
• Language diversity: Santa Maria's diverse population speaks a variety of languages, including English, Spanish, and other languages. This linguistic diversity presents both a challenge and an opportunity for advertisers, as they must consider language barriers and cultural nuances when crafting their messaging. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience.
• Interests and lifestyles: The Santa Maria audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to wine connoisseurs and art lovers. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Santa Maria's residents are increasingly connected through smartphones and social media platforms, making them receptive to digital advertising. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard advertising prices in Santa Maria vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for a billboard in Santa Maria is approximately $1,200.00, offering a cost-effective option for advertisers seeking to reach a broad audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a range of billboard options that cater to different budgets and campaign objectives.
• Lowest Price: The lowest price for a billboard in Santa Maria is about $800.00, providing an affordable advertising solution for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Santa Maria Public Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at SMX is approximately 1,500,000, showcasing the potential reach of an ad campaign in this location.
• Average Impressions: The average impressions per billboard at SMX is around 375,000, offering a significant audience for advertisers to target.
• Median Impressions: The median impressions for a billboard at SMX is about 350,000, indicating a consistent level of exposure for ads placed in this airport.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard at SMX is approximately $3.20, providing a cost-effective advertising solution for brands seeking to reach a diverse audience.
• Median CPM: The median CPM for a billboard at SMX is around $3.14, demonstrating the competitive pricing available for advertisers in this market.

Some of the top airport ad providers for SMX

Here is a list of top billboard providers for Santa Maria Public Airport (SMX):

• BM Outdoor offers a variety of billboard advertising options in Santa Maria, catering to different budgets and campaign objectives.

Other formats for advertising in Santa Maria

A closer look at the data reveals the depth and breadth of the other opportunities available in Santa Maria:

• Static Billboards: Static billboards in Santa Maria generate approximately 272,000 impressions with an average CPM of $13.50. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for advertisers.
• Billboards: Billboards in Santa Maria receive around 9,000 impressions and have an average CPM of $15.37. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy.
• Retail Venues: Advertising in retail venues in Santa Maria garners about 40,000 impressions with an average CPM of $14.44. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit: Transit advertising in Santa Maria generates an impressive 15,000,000 impressions and has an average CPM of $2.28. This highly visible and cost-effective medium allows advertisers to reach a captive audience of commuters and travelers.
• Everything Else: Other advertising opportunities in Santa Maria, such as digital displays and event sponsorships, accumulate around 600,000 impressions with an average CPM of $3.59. These diverse options provide advertisers with unique ways to engage their target audience and stand out from the competition.

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