Advertising in Salisbury–Ocean City–Wicomico Regional Airport (SBY)
*All metrics are based on a 4-week advertising campaign
Located in the picturesque region of Maryland's Eastern Shore, Salisbury–Ocean City–Wicomico Regional Airport (SBY) offers a unique advertising opportunity. Serving as a gateway to popular tourist destinations like Ocean City and Assateague Island, SBY connects over 100,000 passengers annually. Advertisers can tap into this diverse audience, capturing the attention of both leisure and business travelers while showcasing their brand in a charming and rapidly growing community.
Why advertise at SBY?
Salisbury–Ocean City–Wicomico Regional Airport (SBY) is a hidden gem among airports, offering a range of unique features and benefits for advertisers. Some of the most notable aspects of SBY include:
- Gateway to tourist destinations: SBY serves as a convenient access point for popular vacation spots like Ocean City and Assateague Island.
- Diverse audience: With over 100,000 passengers annually, advertisers can reach a wide range of leisure and business travelers.
- Charming community: SBY is situated in the picturesque Eastern Shore region of Maryland, offering a unique and appealing environment for advertising.
- Growth potential: As the region continues to grow and attract more visitors, SBY's advertising opportunities are poised to expand as well.
Salisbury Market
- Population: Salisbury is the largest city on Maryland's Eastern Shore, with a population of over 30,000 residents, according to the U.S. Census Bureau. The Salisbury metropolitan area has a population of approximately 125,000, providing a sizable audience for advertisers.
- Economic growth: Salisbury's economy is driven by diverse industries such as healthcare, education, manufacturing, and agriculture. Major employers in the area include Peninsula Regional Medical Center, Salisbury University, and Perdue Farms, offering advertisers the opportunity to target a wide range of professionals and consumers.
- Cultural diversity: Salisbury is known for its rich history and cultural heritage, with a diverse population that includes a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to reach a broad audience with varied interests and preferences.
- Entertainment and recreation: The city offers a variety of entertainment options, including the Salisbury Zoo, Ward Museum of Wildfowl Art, and Pemberton Historical Park. Additionally, Salisbury hosts popular events such as the National Folk Festival and the Salisbury Marathon, attracting visitors and providing further advertising opportunities.
- Education and innovation: Salisbury is home to Salisbury University, a respected institution known for its strong liberal arts and sciences programs. The presence of the university fosters a culture of innovation and research, making Salisbury an attractive market for advertisers targeting educated and forward-thinking audiences.
Salisbury Audience
- Local residents: Salisbury's population of over 30,000 residents, as reported by the U.S. Census Bureau, includes a mix of families, young professionals, and retirees. This diverse demographic landscape offers advertisers the opportunity to target specific groups or appeal to a broader audience within the Salisbury community.
- Regional tourists: As a gateway to popular tourist destinations like Ocean City and Assateague Island, Salisbury attracts a significant number of regional visitors. Advertisers can capitalize on this influx of tourists by showcasing their brand to potential customers from neighboring states and beyond.
- Language diversity: Salisbury's diverse population includes a mix of ethnicities, races, and backgrounds, resulting in a variety of languages spoken throughout the community. Advertisers should consider language barriers and cultural nuances when crafting their messaging, potentially incorporating multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
- Interests and lifestyles: Salisbury residents and visitors enjoy a range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can align their campaigns with local attractions, events, or trending topics to create a stronger connection with their target audience.
- Highly connected: With a strong presence of educational institutions like Salisbury University, the Salisbury audience is likely to be highly connected and digitally savvy. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
Airport price breakdown
Billboard advertising prices in Salisbury vary depending on factors such as location, size, and visibility, with the following price breakdown:
- Average Price: The average price for billboard advertising in Salisbury is approximately $1,200.00, offering a cost-effective option for businesses looking to reach a wide audience.
- Median Price: With a median price of around $1,100.00, advertisers can find a range of billboard options that cater to different budgets and campaign goals.
- Lowest Price: The lowest price for billboard advertising in Salisbury can be as low as $800.00, providing an affordable entry point for smaller businesses or those looking to test the effectiveness of outdoor advertising.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Salisbury:
- Total Impressions: The total impressions for a typical 4-week advertising campaign in Salisbury amount to approximately 500,000, showcasing the potential reach of outdoor advertising in the area.
- Average Impressions: On average, a billboard in Salisbury generates around 125,000 impressions per week, offering advertisers a consistent level of exposure to their target audience.
- Median Impressions: The median number of weekly impressions for billboards in Salisbury is approximately 100,000, indicating a wide range of visibility options for advertisers to choose from.
- Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in Salisbury is approximately $9.60, providing a cost-effective solution for businesses looking to maximize their advertising budget.
- Median CPM: With a median CPM of around $11.00, advertisers can find a variety of billboard options that cater to different campaign goals and budgets.
Some of the top airport ad providers for SBY
Here is a list of top providers for advertising at Salisbury–Ocean City–Wicomico Regional Airport (SBY):
- Alluvit Media specializes in airport advertising, offering a range of solutions for businesses looking to target passengers at SBY.
Other formats for advertising in Salisbury
A closer look at the data reveals the depth and breadth of the other opportunities available in Salisbury:
- Static Billboards: Static billboards in Salisbury generate approximately 393,000 impressions with an average CPM of $6.83. This classic advertising medium offers a constant presence, making it a reliable choice for businesses looking to establish their brand in the area.
- Billboards: Billboards in Salisbury receive around 41,500 impressions with an average CPM of $11.09. This versatile and eye-catching medium can be tailored to various campaign goals, offering advertisers a flexible option for reaching their target audience.
- Retail Venues: Retail venues in Salisbury garner about 50,000 impressions with an average CPM of $10.42. These high-traffic locations provide advertisers with the opportunity to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
- Everything Else: Other advertising opportunities in Salisbury generate approximately 1,000 impressions with an average CPM of $47,447.45. This category encompasses a wide range of unique and innovative advertising platforms, allowing businesses to explore new ways of connecting with their audience.
Get started advertising with AdQuick now!
AdQuick is a comprehensive platform that simplifies the process of planning, buying, and measuring out-of-home advertising by connecting advertisers to OOH media owners. With a range of products, solutions, and resources, AdQuick offers industry-leading technology, access to 99% of billboard ads, and guarantees the best billboard prices. Experience the benefits of white glove service and take your outdoor advertising campaigns to new heights. Don't miss out on this opportunity to elevate your brand's visibility – Get Started today!