Advertising in Rochester International Airport (RST)

*All metrics are based on a 4-week advertising campaign

Located in the flourishing city of Rochester, Rochester International Airport (RST) offers a unique advertising opportunity for brands. Serving as a gateway to the world-renowned Mayo Clinic, RST connects over 370,000 passengers annually. This bustling airport not only links travelers to major hubs but also reflects the innovative spirit of Rochester. Here, advertising reaches a diverse audience, showcasing local culture and global connections. At RST, each advertisement becomes an essential part of the conversation between industries, communities, and travelers.

Why advertise at RST?

Rochester International Airport (RST) is a thriving hub with unique features that make it stand out among other airports. Some of the most notable aspects of RST include:

• Gateway to Mayo Clinic: RST serves as a vital connection for patients and medical professionals traveling to the world-renowned Mayo Clinic.
• Diverse audience: Advertising at RST reaches a wide range of travelers, from business professionals to tourists, providing ample opportunities for brand exposure.
• Innovative spirit: Reflecting the progressive nature of Rochester, RST embraces innovation and technology, making it an ideal location for forward-thinking advertisers.
• Local culture and global connections: RST showcases the unique culture of Rochester while connecting passengers to major hubs, creating a dynamic advertising environment.

Rochester Market

Population: Rochester is the third-largest city in Minnesota, with a population of over 120,000 people, according to the U.S. Census Bureau. This growing city offers advertisers the opportunity to reach a significant and diverse audience.

Economic growth: Rochester's economy is primarily driven by the healthcare industry, with the Mayo Clinic being the city's largest employer. Additionally, the city is experiencing growth in the technology and manufacturing sectors, providing a diverse economic landscape for advertisers to target.

Cultural diversity: Rochester is home to a diverse population, including a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics, making it an attractive market for various industries.

Entertainment and sports: The city offers a variety of entertainment options, including theaters, museums, and parks. Rochester also hosts numerous events and festivals throughout the year, attracting visitors and providing additional advertising opportunities. While the city does not have major professional sports teams, it is home to the Rochester Honkers, a collegiate summer baseball team, and the Med City Freeze, a semi-professional football team.

Education and innovation: Rochester is a hub for education and innovation, with institutions such as the University of Minnesota Rochester, Mayo Clinic College of Medicine and Science, and Rochester Community and Technical College. This concentration of academic institutions fosters a culture of research and innovation, making the city an appealing market for advertisers targeting educated and tech-savvy audiences.

Rochester Audience

• Local residents: Rochester's population of over 120,000 people consists of a diverse mix of professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the city.
• Healthcare professionals: With the Mayo Clinic as the city's largest employer, Rochester is home to a significant number of medical professionals. Advertisers can tailor their campaigns to this audience, focusing on health and wellness, medical innovations, or professional development opportunities.
• International patients: As a gateway to the Mayo Clinic, Rochester attracts patients from around the world seeking specialized medical care. This presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from various countries.
• Language diversity: Rochester's diverse population includes a mix of ethnicities, races, and backgrounds, resulting in a variety of languages spoken throughout the city. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Rochester audience enjoys a range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly educated: With several academic institutions in the city, Rochester's population is characterized by a high level of education and a focus on research and innovation. Advertisers can target this educated and tech-savvy audience with campaigns that emphasize intellectual curiosity, cutting-edge technology, or professional growth opportunities.
• Connected community: Rochester residents are highly connected through digital platforms and social media, making them receptive to online advertising. Brands can engage with this audience through targeted online campaigns, social media influencers, and interactive experiences to maximize their reach and impact.

Airport price breakdown

Billboard pricing in Rochester varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Rochester is approximately $1,500.00, providing a cost-effective option for advertisers seeking to reach a broad audience.
• Median Price: With a median price of around $1,200.00, billboards in Rochester offer a balanced option for advertisers looking for a combination of affordability and visibility.
• Lowest Price: The lowest price for a billboard in Rochester can be as low as $800.00, making it an attractive choice for advertisers on a tight budget or those looking to test the market.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Rochester:

• Total Impressions: The total impressions for a 4-week advertising campaign in Rochester can reach up to 1,000,000, showcasing the potential for significant brand exposure.
• Average Impressions: On average, a 4-week advertising campaign in Rochester generates around 500,000 impressions, offering a substantial audience for advertisers.
• Median Impressions: The median impressions for a 4-week advertising campaign in Rochester is approximately 400,000, reflecting a balanced reach for most campaigns.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a 4-week advertising campaign in Rochester is about $3.00, indicating a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of around $2.50, advertising campaigns in Rochester offer a balanced combination of reach and affordability for most advertisers.

Some of the top airport ad providers for RST

Here is a list of top providers for RST:

• Lamar Advertising offers a variety of creative advertising solutions at Rochester International Airport, showcasing their expertise in the industry.

Other formats for advertising in Rochester

A closer look at the data reveals the depth and breadth of the other opportunities available in Rochester:

• Static Billboards: Static billboards generate approximately 223,600 impressions with an average CPM of $11.08. This traditional advertising medium offers a constant presence, making it a reliable choice for advertisers seeking stability and visibility.
• Digital Billboards: Digital billboards receive around 40,800 impressions and have an average CPM of $67.37. This dynamic and flexible medium allows for real-time updates and creative changes, making it an attractive option for advertisers looking to adapt their messaging quickly.
• Wheat Pastings: Wheat pastings garner about 176,000 impressions with an average CPM of $0.90. This cost-effective and artistic form of advertising allows brands to make a bold statement in urban environments, appealing to a creative and engaged audience.
• Retail Venues: Retail venues generate approximately 44,800 impressions and have an average CPM of $10.72. This targeted advertising medium allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.
• Transit: Transit advertising receives around 10,740,000 impressions with an average CPM of $5.42. This highly visible and mobile medium enables advertisers to reach a captive audience of commuters and travelers, making it an effective option for raising brand awareness.
• Everything Else: Other advertising opportunities in Rochester generate about 523,800 impressions and have an average CPM of $61.88. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience, ensuring a well-rounded and comprehensive advertising strategy.

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