Advertising in Redding Regional Airport (RDD)

*All metrics are based on a 4-week advertising campaign

Redding Regional Airport, situated in the picturesque city of Redding, offers a unique advertising opportunity for brands. As a gateway to Northern California's natural wonders and a growing regional hub, the airport connects over 100,000 passengers annually. Advertising at Redding Regional Airport allows brands to engage with a diverse audience of tourists and locals, while also showcasing the region's vibrant culture and thriving business community. Here, ads become part of the Redding experience, resonating with travelers and leaving a lasting impression.

Why advertise at RDD?

Redding Regional Airport (RDD) offers a unique advertising opportunity with its growing passenger traffic and regional importance. Some notable aspects of RDD include:

• Location: RDD is strategically located in Northern California, serving as a gateway to the region's natural wonders and attractions.
• Passenger Traffic: Over 100,000 passengers travel through RDD annually, providing ample advertising exposure.
• Diverse Audience: Advertising at RDD allows brands to engage with a mix of tourists and locals, increasing brand visibility and reach.
• Regional Hub: RDD is a growing regional hub, connecting travelers to the vibrant culture and thriving business community of Redding and its surrounding areas.

Redding Market

• Population: Redding is the largest city in the Shasta Cascade region of Northern California, with a population of over 90,000 residents, according to the U.S. Census Bureau. This growing population offers advertisers a sizable audience to target.
• Economic Growth: Redding's economy is driven by diverse industries such as healthcare, retail, tourism, and manufacturing. The city is also home to several major employers, including Mercy Medical Center, Shasta Regional Medical Center, and the City of Redding, providing a stable economic base for advertisers to tap into.
• Outdoor Recreation: Redding is known for its abundant outdoor recreational opportunities, including access to the Shasta-Trinity National Forest, Lassen Volcanic National Park, and the Sacramento River. This focus on outdoor activities attracts a wide range of tourists and adventure-seekers, offering advertisers a unique audience to engage with.
• Cultural Attractions: The city boasts a variety of cultural attractions, such as the Turtle Bay Exploration Park, Sundial Bridge, and Cascade Theatre. These popular destinations draw both locals and tourists, providing advertisers with additional opportunities to reach diverse audiences.
• Education and Innovation: Redding is home to several higher education institutions, including Shasta College and Simpson University. This concentration of academic institutions fosters a culture of learning and innovation, making the city an attractive market for advertisers targeting educated and forward-thinking audiences.

Redding Audience

• Local residents: Redding's population of over 90,000 residents consists of a diverse mix of families, young professionals, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience, depending on their campaign objectives.
• Outdoor enthusiasts: Redding is a popular destination for outdoor enthusiasts, attracting tourists and locals alike with its access to national parks, forests, and the Sacramento River. Advertisers can capitalize on this interest by aligning their campaigns with outdoor activities and promoting products or services that cater to this audience.
• Cultural explorers: The city's cultural attractions, such as the Turtle Bay Exploration Park and Cascade Theatre, draw both locals and tourists. Advertisers can tap into this audience by creating campaigns that highlight the city's vibrant arts and culture scene, engaging with those who appreciate these experiences.
• Education-focused individuals: With several higher education institutions in Redding, the city fosters a culture of learning and innovation. Advertisers can target this educated and forward-thinking audience by promoting products or services that align with their values and interests.
• Economically diverse: Redding's economy is driven by various industries, including healthcare, retail, tourism, and manufacturing. This economic diversity offers advertisers the opportunity to reach a wide range of consumers with different income levels and professional backgrounds.
• Highly connected: Like many modern cities, Redding's residents are highly connected through smartphones and social media platforms. Advertisers can leverage this digital connectivity to engage with their target audience through targeted online campaigns and interactive experiences.

Airport price breakdown

Billboard advertising prices in Redding vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for billboard advertising in Redding is approximately $1,200.00, offering a competitive option for brands looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, billboard advertising in Redding remains accessible for businesses with varying budgets.
• Lowest Price: The lowest price for billboard advertising in Redding can be as low as $800.00, providing an affordable option for smaller businesses or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics for billboard advertising in Redding provide valuable insights into the potential reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: The total impressions for a typical 4-week billboard advertising campaign in Redding can reach up to 500,000, offering significant exposure for brands.
• Average Impressions: On average, a billboard advertising campaign in Redding generates around 250,000 impressions, providing a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for billboard advertising in Redding is approximately 200,000, indicating a consistent level of visibility for campaigns in the area.
• Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in Redding is about $4.80, offering a cost-effective option for brands looking to maximize their advertising budget.
• Median CPM: With a median CPM of around $5.50, billboard advertising in Redding remains an accessible and affordable choice for businesses of all sizes.

Some of the top airport ad providers for RDD

Here is a list of top providers for advertising at RDD:

• Alluvit Media specializes in airport advertising, offering tailored solutions for brands looking to reach passengers at Redding Regional Airport.

Other formats for advertising in Redding

A closer look at the data reveals the depth and breadth of the other opportunities available in Redding:

• Static Billboards: Static billboards in Redding generate approximately 147,000 impressions with an average CPM of $24.39. This traditional form of advertising continues to provide a strong presence and visibility for brands in the area.
• Billboards: Billboards in Redding receive around 23,860 impressions with an average CPM of $14.45. This versatile medium offers a range of options for advertisers to create eye-catching and memorable campaigns.
• Street Furniture: Street furniture advertising in Redding garners about 4,000 impressions with an average CPM of $62.13. This type of advertising allows brands to engage with consumers in high-traffic areas, such as bus stops and public spaces.
• Retail Venues: Retail venue advertising in Redding generates approximately 38,374 impressions with an average CPM of $15.47. This targeted approach enables advertisers to reach consumers in shopping centers and other retail environments.
• Transit: Transit advertising in Redding achieves around 454,000 impressions with an average CPM of $7.24. This form of advertising allows brands to connect with commuters and travelers using public transportation, such as buses and trains.
• Everything Else: Other advertising opportunities in Redding, such as digital screens and event sponsorships, collectively receive about 669,000 impressions with an average CPM of $2.19. These diverse options provide advertisers with additional ways to reach their target audience and create memorable campaigns.

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