Advertising in Pocatello Regional Airport (PIH)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque city of Pocatello, Pocatello Regional Airport serves as a vital gateway to Southeast Idaho and a unique opportunity for advertisers. This growing airport connects thousands of passengers annually, while showcasing the charm and appeal of Pocatello. Advertising at Pocatello Regional Airport reaches a diverse audience of travelers, tapping into the region's thriving tourism and business sectors. Here, advertisements become an essential part of the conversation between visitors, locals, and the vibrant Pocatello community.

Why advertise at PIH?

Pocatello Regional Airport (PIH) offers a unique advertising opportunity with its growing passenger traffic and regional appeal. Some notable aspects of PIH include:

• Accessibility: PIH serves as a convenient gateway to Southeast Idaho, connecting thousands of passengers annually.
• Diverse audience: Advertising at PIH reaches a wide range of travelers, including tourists and business professionals.
• Community connection: Advertisements at PIH become part of the conversation between visitors, locals, and the Pocatello community.
• Regional charm: PIH showcases the picturesque city of Pocatello, adding to the appeal of advertising at this location.

Pocatello Market

• Population: Pocatello is a growing city in Southeast Idaho, with a population of over 56,000 people, according to the U.S. Census Bureau. This expanding population offers advertisers the opportunity to reach a diverse and engaged audience.
• Economic growth: Pocatello's economy is driven by industries such as education, healthcare, manufacturing, and retail. The city is home to Idaho State University, Portneuf Medical Center, and several major employers, providing a stable economic base for advertisers to tap into.
• Cultural diversity: Pocatello is known for its friendly atmosphere and welcoming community, which includes a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics in the region.
• Outdoor recreation: Pocatello is surrounded by stunning natural landscapes, offering numerous outdoor recreational opportunities such as hiking, skiing, and fishing. This active lifestyle attracts tourists and outdoor enthusiasts, providing additional advertising opportunities for businesses targeting this market.
• Education and innovation: Pocatello is home to Idaho State University, a leading institution in research and innovation. This concentration of academic excellence fosters a culture of learning and growth, making the city an attractive market for advertisers targeting educated and forward-thinking audiences.

Pocatello Audience

• Local residents: Pocatello's population of over 56,000 people consists of a diverse mix of families, students, professionals, and retirees. This variety offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience within the community.
• Regional tourists: Pocatello's picturesque landscape and outdoor recreational opportunities attract tourists from across the region. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers who are exploring the area's natural beauty and attractions.
• Language diversity: Pocatello's welcoming community includes a mix of ethnicities, races, and backgrounds, resulting in a diverse linguistic landscape. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: Pocatello residents enjoy a range of interests and lifestyles, from outdoor enthusiasts to academics and professionals. Advertisers can align their campaigns with popular local events, attractions, or trending topics to create a stronger connection with their target audience.
• Education and innovation: With Idaho State University located in Pocatello, the city boasts a concentration of academic excellence and innovation. Advertisers can target educated and forward-thinking audiences by tapping into the culture of learning and growth fostered by the university community.
• Highly connected: Pocatello's residents are increasingly connected through digital devices and social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching a wider audience in the region.

Airport price breakdown

Billboard advertising prices in Pocatello vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for billboard advertising in Pocatello is approximately $1,200.00, offering a cost-effective option for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility in the Pocatello market.
• Lowest Price: The lowest price for billboard advertising in Pocatello can be as low as $800.00, providing an accessible entry point for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Pocatello Regional Airport:

• Total Impressions: The total impressions for an advertising campaign at PIH can reach up to 500,000, showcasing the potential for wide audience exposure.
• Average Impressions: On average, an advertising campaign at PIH can generate around 250,000 impressions, offering a substantial reach for advertisers.
• Median Impressions: The median impressions for a campaign at PIH stand at approximately 200,000, indicating a consistent level of audience engagement.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at PIH is about $4.80, providing a cost-effective option for businesses to reach their target audience.
• Median CPM: With a median CPM of around $5.50, advertisers can find a balance between cost and visibility in the Pocatello market.

Some of the top airport ad providers for PIH

Here is a list of top advertising providers for Pocatello Regional Airport:

• Alluvit Media specializes in airport advertising, offering tailored solutions for businesses looking to reach passengers at PIH.

Other formats for advertising in Pocatello

A closer look at the data reveals the depth and breadth of the other opportunities available in Pocatello:

• Static Billboards: Static billboards in Pocatello generate approximately 273,000 impressions with an average CPM of $16.12. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for advertisers.
• Billboards: Billboards in Pocatello receive around 40,000 impressions and have an average CPM of $10.62. This versatile and eye-catching medium can effectively capture the attention of passersby, making it a popular choice for outdoor advertising campaigns.
• Street Furniture: Street furniture advertising in Pocatello garners about 260,000 impressions with an average CPM of $39.38. This type of advertising integrates seamlessly into the urban landscape, offering advertisers the opportunity to engage with consumers in their everyday environment.
• Retail Venues: Retail venue advertising in Pocatello generates approximately 40,000 impressions and has an average CPM of $18.74. This targeted advertising medium allows businesses to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.

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