Advertising in Phoenix Sky Harbor International Airport (PHX)

*All metrics are based on a 4-week advertising campaign

Phoenix Sky Harbor International Airport, a bustling gateway to the Southwest, offers advertisers a unique opportunity to reach a diverse audience of over 45 million passengers annually. As the heart of Phoenix, this airport connects travelers to the vibrant culture, thriving business scene, and stunning natural beauty of the region. Advertising at PHX allows brands to engage with a global audience while showcasing local innovation and creativity. Here, each advertisement becomes a powerful conversation starter, connecting cultures, industries, and travelers from all walks of life.

Why advertise at PHX?

Phoenix Sky Harbor International Airport is a major hub for travelers, offering a variety of unique features and experiences. According to the Bureau of Transportation Statistics, PHX is a top-ranked airport in the United States. Some of its notable aspects include:

• Terminal diversity: The airport features multiple terminals, each with its own distinct character and amenities, catering to a wide range of passenger needs.
• Art and culture: PHX is home to an impressive collection of public art, showcasing the creativity and talent of local artists.
• Environmental initiatives: The airport is committed to sustainability, with various eco-friendly programs and initiatives in place to reduce its environmental impact.
• Local cuisine: Travelers can enjoy a taste of Arizona's culinary scene, with a variety of local restaurants and eateries available throughout the airport.

Phoenix Market

• Population: Phoenix is the fifth-largest city in the United States, with a population of over 1.7 million people, according to the U.S. Census Bureau. The Greater Phoenix area, also known as the Valley of the Sun, has a population of over 4.7 million, making it a significant market for advertisers.
• Economic growth: Phoenix has a diverse economy, with major industries including aerospace and defense, technology and innovation, healthcare, and tourism. The city is home to several Fortune 500 companies, such as Avnet, Freeport-McMoRan, and Republic Services, offering advertisers a thriving business environment to target.
• Cultural diversity: Phoenix is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity provides advertisers with the opportunity to target a wide range of audiences and demographics in the Phoenix market.
• Entertainment and sports: The city is a hub for entertainment, hosting major events, concerts, and festivals throughout the year. Phoenix is also home to several professional sports teams, including the Arizona Cardinals (NFL), Phoenix Suns (NBA), Arizona Diamondbacks (MLB), and Arizona Coyotes (NHL), attracting millions of fans and providing additional advertising opportunities.
• Education and innovation: Phoenix is a center for higher education, with prestigious institutions such as Arizona State University, Grand Canyon University, and the University of Arizona College of Medicine - Phoenix. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Phoenix Audience

• Local residents: Phoenix's population of over 1.7 million people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience in the Phoenix market.
• International tourists: Phoenix is a popular tourist destination, attracting millions of visitors each year. According to Visit Phoenix, the city welcomed over 22 million tourists in 2019, with a significant portion coming from international destinations. This presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
• Language diversity: Phoenix is home to a linguistically diverse population, with a significant portion of residents speaking Spanish, in addition to English. Advertisers should consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Phoenix audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Phoenix residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
• Sports fans: Phoenix is home to several professional sports teams, including the Arizona Cardinals (NFL), Phoenix Suns (NBA), Arizona Diamondbacks (MLB), and Arizona Coyotes (NHL). Advertisers can capitalize on the city's passion for sports by aligning their campaigns with local teams, events, and fan communities.

Types of Airport Advertising

Here are some of the most common advertising platforms at PHX:

• Digital displays: High-resolution digital screens strategically placed throughout the airport, such as video walls in high-traffic areas, can capture the attention of passengers and deliver dynamic, engaging content.
• Airline lounges: Premium advertising opportunities within airline lounges, such as sponsored amenities or branded experiences, can target affluent travelers in a relaxed and comfortable environment.
• Security areas: Advertising in security checkpoint areas, such as branded trays or signage, can reach a captive audience while they wait in line and prepare for the screening process.
• In-flight videos: Partnering with airlines to feature branded content or commercials during in-flight entertainment can engage passengers during their flight and leave a lasting impression.
• Interactive kiosks: Touchscreen kiosks placed throughout the airport can provide useful information, wayfinding, and interactive experiences, while also incorporating advertising content from various brands.

These examples represent just a fraction of the numerous advertising opportunities available at Phoenix Sky Harbor International Airport, allowing brands to create tailored campaigns that effectively reach their target audience.

Airport price breakdown

Billboard pricing in Phoenix varies significantly, with options available to suit different budgets:

• Average Price: The average price for a billboard in Phoenix is approximately $17,636.36, offering a range of options for advertisers.
• Median Price: The median price for a billboard in Phoenix is considerably higher, at $1,000,000, reflecting the premium value of certain high-visibility locations.
• Lowest Price: For those seeking a more affordable option, the lowest price for a billboard in Phoenix is just $1,500, making it accessible for smaller businesses or limited budgets.

Airport Impression and CPM Metrics

In this section, we'll break down the impressions and CPM metrics for advertising in Phoenix:

• Total Impressions: The total number of impressions for advertising in Phoenix is approximately 25,807,000, showcasing the vast reach of advertising campaigns in the city.
• Average Impressions: On average, advertising campaigns in Phoenix generate around 2,346,000 impressions, indicating a strong potential for brand exposure.
• Median Impressions: The median number of impressions for advertising campaigns in Phoenix is 1,000,000, reflecting a wide range of campaign sizes and visibility.
• Average CPM: The average cost per thousand impressions (CPM) for advertising in Phoenix is $11,453.38, providing a benchmark for advertisers to evaluate the cost-effectiveness of their campaigns.
• Median CPM: The median CPM for advertising in Phoenix is significantly lower, at $3.75, highlighting the variety of pricing options available to suit different budgets and campaign objectives.

Some of the top airport ad providers for PHX

Here are some of the top providers for advertising at Phoenix Sky Harbor International Airport:

• Lamar Airports offers a variety of advertising solutions, including digital displays, wall wraps, and banners, to help brands reach millions of travelers at PHX.
• Intersection (United Club) provides premium advertising opportunities within the United Club lounge, targeting affluent travelers in a comfortable and relaxed environment.

Other formats for advertising in Phoenix

A closer look at the data reveals the depth and breadth of the other opportunities available in Phoenix:

• Static Billboards: In Phoenix, static billboards get over 416,000 impressions with an average CPM of $18.45. This traditional advertising medium offers a constant presence and high visibility, making it a reliable choice for advertisers.
• Digital Billboards: Digital billboards in Phoenix receive approximately 39,000 impressions and have an average CPM of $1,577.50. This dynamic and eye-catching format allows for greater flexibility and creativity in advertising campaigns.
• Street Furniture: Street furniture advertising in Phoenix generates around 381,000 impressions with an average CPM of $7.69. This type of advertising integrates seamlessly into the urban landscape, targeting pedestrians and commuters in high-traffic areas.
• Wheat Pastings: Wheat pastings in Phoenix achieve about 751,000 impressions and have an average CPM of $23.30. This grassroots advertising method allows for artistic expression and can create a buzz around a brand or campaign.
• Wallscapes: Wallscapes in Phoenix garner approximately 509,000 impressions with an average CPM of $174.60. These large-scale advertisements make a bold statement and can transform the urban environment, capturing the attention of passersby.
• Retail Venues: Retail venue advertising in Phoenix generates about 28,000 impressions and has an average CPM of $15.05. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Transit Advertising: Transit advertising in Phoenix achieves approximately 350,000 impressions with an average CPM of $6.41. This advertising medium targets commuters and travelers, offering high visibility and repeated exposure to a captive audience.
• Bus Advertising: Bus advertising in Phoenix receives around 33,600,000 impressions and has an average CPM of $7.10. This mobile advertising format allows brands to reach a wide audience as buses travel throughout the city.
• Everything Else: Other advertising opportunities in Phoenix generate about 155,000 impressions with an average CPM of $10.21. This category encompasses a variety of unique and innovative advertising formats, offering advertisers the chance to think outside the box and create memorable campaigns.

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