Advertising in Page Municipal Airport (PGA)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque city of Page, Arizona, Page Municipal Airport serves as a gateway to the region's stunning natural attractions and a unique opportunity for advertisers. This charming airport connects thousands of tourists annually, drawn to the area's world-renowned landmarks like Antelope Canyon and Lake Powell. Advertising at Page Municipal Airport allows brands to engage with a diverse audience of adventure-seekers and nature enthusiasts, making a lasting impression in a truly unforgettable setting.

Why advertise at PGA?

Page Municipal Airport offers a unique advertising opportunity in a scenic location, with several notable features that make it stand out. Some of these features include:

• Scenic surroundings: The airport is located near breathtaking natural attractions such as Antelope Canyon and Lake Powell, attracting tourists from around the world.
• Gateway to adventure: Page Municipal Airport serves as a convenient access point for visitors seeking outdoor activities like hiking, boating, and photography.
• Targeted audience: Advertising at Page Municipal Airport allows brands to connect with a diverse audience of adventure-seekers and nature enthusiasts.
• Unforgettable setting: The picturesque location of the airport ensures that advertisements will leave a lasting impression on travelers.

Page Market

• Population: Page is a small city in northern Arizona with a population of around 7,500 people, according to the U.S. Census Bureau. Its small-town charm and close-knit community offer advertisers the opportunity to connect with a highly engaged audience.
• Tourism-driven economy: The economy of Page is primarily driven by tourism, as the city serves as a base for exploring nearby natural attractions like Antelope Canyon, Lake Powell, and Horseshoe Bend. This tourism focus provides advertisers with a steady stream of visitors seeking adventure and memorable experiences.
• Cultural diversity: Page is home to a mix of residents, including members of the Navajo Nation and other Native American tribes, as well as tourists from around the world. This cultural diversity offers advertisers the chance to target a wide range of audiences and demographics.
• Outdoor recreation: The city is surrounded by opportunities for outdoor activities such as hiking, boating, fishing, and photography. Advertisers can tap into this market by promoting products and services related to adventure, travel, and outdoor experiences.
• Education and community: Page is home to several schools, including Page High School and Coconino Community College, fostering a strong sense of community and education. Advertisers can target local families, students, and educators with relevant messaging and offers.

Page Audience

• Local residents: Page is a small city with a population of around 7,500 people, offering a close-knit community and small-town charm. Advertisers can target local families, students, and retirees, appealing to specific demographic groups or a broader audience within the community.
• Outdoor enthusiasts: The city attracts adventure-seekers and nature lovers due to its proximity to natural attractions like Antelope Canyon, Lake Powell, and Horseshoe Bend. Advertisers can tap into this market by promoting products and services related to outdoor activities, travel, and adventure experiences.
• International tourists: Page serves as a base for exploring nearby natural attractions, drawing tourists from around the world. This diverse audience presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from various countries and cultures.
• Cultural diversity: The city is home to a mix of residents, including members of the Navajo Nation and other Native American tribes. Advertisers can target a wide range of audiences and demographics by considering cultural nuances and crafting inclusive messaging.
• Interests and lifestyles: Page's audience is characterized by a love for outdoor recreation, photography, and exploration. Advertisers can align their campaigns with popular local attractions, events, or trending topics to create a stronger connection with their target audience.
• Connected travelers: Tourists visiting Page are likely to rely on smartphones and digital platforms for information, bookings, and sharing their experiences. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard pricing in Page varies depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for a billboard in Page is approximately $X.XX, offering a balance between affordability and visibility for advertisers.
• Median Price: With a median price of around $X.XX, this represents the middle ground in billboard pricing, providing a cost-effective option for brands seeking exposure in the area.
• Lowest Price: The lowest price for a billboard in Page can be as low as $X.XX, making it an attractive option for advertisers with limited budgets or those looking to test the market.

Please note that specific pricing may vary depending on factors such as location, size, and visibility, and it is recommended to consult with an out-of-home advertising expert for the most accurate and up-to-date information.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Page Municipal Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at Page Municipal Airport are approximately X,000, showcasing the potential reach of your advertisement to a diverse audience.
• Average Impressions: On average, an advertising campaign at Page Municipal Airport generates around X,000 impressions per week, offering consistent exposure to travelers and locals alike.
• Median Impressions: The median impressions for a campaign at Page Municipal Airport stand at X,000 per week, representing a balanced view of the potential audience reach.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at Page Municipal Airport is approximately $X.XX, providing a cost-effective way to reach a targeted audience.
• Median CPM: With a median CPM of around $X.XX, this figure offers a middle ground in terms of cost-effectiveness for advertisers seeking exposure at Page Municipal Airport.

Some of the top airport ad providers for PGA

Here is a list of top providers for advertising at Page Municipal Airport:

• Lamar Advertising is a leading provider of airport advertising solutions, offering a wide range of formats and platforms to help brands reach their target audience.

Other formats for advertising in Page

A closer look at the data reveals the depth and breadth of the other opportunities available in Page:

• Static Billboards: Static billboards in Page generate over 140,000 impressions with an average CPM of $17.00. This classic advertising medium offers a strong presence and high visibility, making it a popular choice for outdoor campaigns.
• Digital Billboards: Digital billboards in Page receive approximately 39,000 impressions and have an average CPM of $11.56. This modern and dynamic format allows for greater flexibility and creativity, enhancing the overall impact of your message.
• Retail Venues: Advertising in retail venues in Page garners around 50,000 impressions with an average CPM of $14.58. This targeted approach allows brands to connect with consumers in a relevant and engaging environment, driving higher conversion rates.
• Everything Else: Other advertising opportunities in Page, such as murals and experiential marketing, collectively generate over 209,000 impressions and have an average CPM of $14.04. These diverse and innovative formats offer unique ways to capture the attention of your target audience and create memorable experiences.

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