Advertising in Orlando International Airport (MCO)

*All metrics are based on a 4-week advertising campaign

Situated in the lively city of Orlando, Orlando International Airport serves as a major gateway for tourists and business travelers alike. Welcoming over 50 million passengers annually, this bustling airport offers advertisers a unique opportunity to engage with a diverse audience. At MCO, advertising goes beyond conventional boundaries, capturing the attention of visitors from around the world while showcasing the vibrant local culture and innovation. Here, each ad campaign becomes an essential component of an ongoing conversation among various cultures, industries, and countless travelers.

Why advertise at MCO?

Orlando International Airport (MCO) is a major hub for travelers, offering a variety of unique features and experiences. Some notable aspects of MCO include:

• International connections: MCO serves as a gateway to numerous international destinations, making it a popular choice for both leisure and business travelers.
• Modern facilities: The airport boasts state-of-the-art facilities, including a recently renovated terminal, providing a comfortable and efficient travel experience for passengers.
• Entertainment options: MCO offers a wide range of dining, shopping, and entertainment options, ensuring that travelers have plenty to do while waiting for their flights.
• Accessibility: The airport is conveniently located near major highways and public transportation options, making it easily accessible for both local and out-of-town travelers.

Orlando Market

Orlando Market:

• Population: Orlando is the 23rd largest metropolitan area in the United States, with a population of over 2.6 million people, according to the U.S. Census Bureau. This diverse population offers advertisers a wide range of target audiences and demographics.
• Economic growth: The city has a thriving economy, with major industries including tourism, hospitality, aerospace, and technology. Orlando is also home to the headquarters of several notable companies, such as Tupperware Brands, Darden Restaurants, and Lockheed Martin.
• Cultural diversity: Orlando is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity provides advertisers with the opportunity to engage with a wide range of audiences and demographics.
• Entertainment and sports: The city is a hub for entertainment, hosting major events, concerts, and festivals throughout the year. Orlando is also home to several professional sports teams, including the Orlando Magic (NBA) and Orlando City SC (MLS), attracting millions of fans and providing additional advertising opportunities.
• Education and innovation: Orlando is a center for higher education, with prestigious institutions such as the University of Central Florida, Rollins College, and Full Sail University. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Orlando Audience

Orlando Audience:

• Local residents: Orlando's population of over 2.6 million people consists of a diverse mix of young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience, depending on their campaign goals.
• International tourists: As a popular tourist destination, Orlando attracts millions of visitors each year, with a significant portion coming from international destinations. This presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
• Language diversity: Orlando's diverse population speaks a multitude of languages, which presents both a challenge and an opportunity for advertisers. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience while considering language barriers and cultural nuances.
• Interests and lifestyles: The Orlando audience is characterized by a wide range of interests and lifestyles, from theme park enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Orlando residents and visitors alike are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at MCO:

• Video walls: Strategically placed throughout the airport, video walls offer high-impact, eye-catching advertising opportunities. For example, a brand could showcase a dynamic video ad on a large screen in a high-traffic area, capturing the attention of passengers as they navigate the terminal.
• Airline lounges: Exclusive airline lounges provide a captive audience of affluent and frequent travelers. Advertisers can target this demographic with tailored messaging, such as luxury product displays or sponsored amenities within the lounge.
• Security areas: As passengers wait in line for security checks, they are a captive audience for advertising. Brands can take advantage of this by placing ads on security trays, dividers, or even on the walls surrounding the security area.
• In-flight videos: In-flight entertainment systems offer a unique opportunity to reach passengers during their flight. Advertisers can create engaging video content or sponsored programming to be featured on the in-flight entertainment system, reaching a highly engaged audience with minimal distractions.
• Baggage claim: As passengers wait for their luggage, they are often looking for ways to pass the time. Brands can capitalize on this by placing eye-catching ads on carousel displays, digital screens, or even wrapping the baggage claim area with branded messaging.

These examples represent just a fraction of the numerous advertising opportunities available at airports like MCO, allowing brands to create highly targeted and impactful campaigns that reach a diverse audience of travelers.

Airport price breakdown

Billboard advertising prices in Orlando vary significantly, with options available to suit a range of budgets:

• Average Price: The average price for a billboard in Orlando is approximately $32,428.82, offering a competitive option for advertisers seeking to reach a broad audience.
• Median Price: With a median price of $4,148,750, premium billboard locations in high-traffic areas can command a higher investment for maximum visibility and impact.
• Lowest Price: For those on a tighter budget, the lowest price for billboard advertising in Orlando is just $1,500, providing an affordable entry point for smaller businesses or targeted campaigns.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Orlando:

• Total Impressions: The total number of impressions for all advertising campaigns in Orlando is approximately 398,342,000, showcasing the vast reach of the market.
• Average Impressions: On average, an advertising campaign in Orlando generates around 7,810,000 impressions, offering a significant opportunity for brand exposure.
• Median Impressions: The median number of impressions for an advertising campaign in Orlando is about 4,148,000, indicating a wide range of campaign sizes and reach.
• Average CPM: The average cost per thousand impressions (CPM) for advertising campaigns in Orlando is approximately $17.71, providing a competitive rate for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of $4.34, advertisers can find cost-effective options for reaching their target audience in the Orlando market.

Some of the top airport ad providers for MCO

Here are some of the top providers for advertising at MCO:

• JCDecaux Airports is a leading provider of airport advertising solutions, offering a wide range of innovative and impactful ad formats to engage travelers at MCO.
• Intersection (United Club) specializes in advertising within airline lounges, providing targeted opportunities to reach affluent and frequent travelers at MCO.

Other formats for advertising in Orlando

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Orlando:

• Static Billboards: With 535,100 impressions and an average CPM of $331.61, static billboards offer a cost-effective and traditional advertising medium that continues to deliver results in the Orlando market.
• Billboards: Billboards in Orlando generate 50,000 impressions and have an average CPM of $722.61, providing a highly visible and impactful advertising option for brands looking to make a statement.
• Street Furniture: Street furniture advertising garners 333,103 impressions and an average CPM of $146.78, offering a versatile and engaging way to reach pedestrians and motorists alike.
• Wheat Pastings: With 4,200,000 impressions and an average CPM of $6,830.39, wheat pastings provide a creative and eye-catching medium for advertisers to showcase their message in high-traffic areas.
• Retail Venues: Advertising in retail venues captures 45,000 impressions and has an average CPM of $79.56, providing a targeted opportunity to engage with consumers in a shopping mindset.
• Transit: Transit advertising in Orlando reaches 3,000,000 impressions with an average CPM of $4,512.40, offering a highly visible and engaging platform for reaching commuters and tourists on the go.
• Everything Else: Other advertising opportunities in Orlando generate 628,408 impressions and have an average CPM of $679.16, showcasing the wide variety of unique and innovative advertising options available in the market.

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