Advertising in Ontario International Airport (ONT)

*All metrics are based on a 4-week advertising campaign

Situated in the thriving region of Southern California, Ontario International Airport (ONT) serves as a vital gateway for both domestic and international travelers. As a rapidly growing airport, ONT connects over 5 million passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. At Ontario International Airport, advertising goes beyond conventional boundaries, capturing the attention of travelers while showcasing the vibrant local culture and innovation. Here, each advertisement becomes an essential component of an ongoing conversation among various cultures, industries, and millions of passengers.

Why advertise at ONT?

Ontario International Airport (ONT) offers a unique advertising platform with its diverse audience and growing passenger traffic. Some notable aspects of ONT include:

• Passenger traffic: ONT serves over 5 million passengers annually, providing a large audience for advertisers.
• Location: Situated in Southern California, ONT is a vital gateway for both domestic and international travelers.
• Cultural diversity: Advertising at ONT engages with a diverse audience, fostering an ongoing conversation among various cultures and industries.
• Innovative advertising: ONT goes beyond conventional advertising boundaries, showcasing the vibrant local culture and innovation in its advertisements.

Ontario Market

• Population: Ontario, California, is part of the Greater Los Angeles Area, which has a population of over 18 million people, making it the second-largest metropolitan area in the United States, according to the U.S. Census Bureau.
• Economic growth: Ontario's economy is diverse, with major industries such as logistics, manufacturing, retail, and healthcare. The city is also home to the Ontario International Airport, which contributes significantly to the local economy and provides numerous advertising opportunities.
• Cultural diversity: Ontario boasts a rich cultural heritage and diverse population, including a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics in the Ontario market.
• Entertainment and sports: The city offers various entertainment options, including shopping centers, movie theaters, and recreational facilities. Ontario is also home to the Toyota Arena, which hosts concerts, sporting events, and other entertainment, attracting thousands of visitors and providing additional advertising opportunities.
• Education and innovation: Ontario is in close proximity to several higher education institutions, such as the University of California, Riverside, and California State University, San Bernardino. This concentration of academic institutions fosters a culture of innovation and research, making the Ontario market attractive for advertisers targeting tech-savvy and educated audiences.

Ontario Audience

• Local residents: Ontario, California, has a population of over 180,000 people, with a diverse mix of young professionals, families, students, and retirees. This diversity allows advertisers to target specific demographic groups or appeal to a broader audience in the Ontario market.
• International tourists: As part of the Greater Los Angeles Area, Ontario attracts millions of visitors each year, both domestic and international. This influx of tourists presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
• Language diversity: Ontario's diverse population speaks a variety of languages, including English, Spanish, Chinese, and more. Advertisers must consider language barriers and cultural nuances when crafting their messaging, and can create multilingual campaigns or incorporate visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Ontario audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Residents of Ontario are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at ONT:

• Video walls: Strategically placed video walls throughout the airport terminals can display eye-catching visuals and animations, capturing the attention of passengers as they navigate the airport. For example, a luxury brand could showcase their latest collection on a high-resolution video wall near the baggage claim area.
• Airline lounges: Advertisers can target affluent and business travelers by placing ads in exclusive airline lounges. For instance, a premium credit card company could promote their travel rewards program with targeted ads in a lounge frequented by frequent flyers.
• Security areas: Advertising in security areas, such as near the TSA checkpoints, can reach a captive audience as passengers wait in line. An example could be a travel insurance company promoting their coverage options on digital screens near the security checkpoint.
• In-flight videos: Brands can advertise on in-flight entertainment systems, reaching passengers during their flights. A streaming service, for example, could showcase their latest original series with a trailer played during the pre-flight safety video.
• Interactive kiosks: Interactive kiosks placed throughout the airport can engage passengers with touchscreens, games, or quizzes, while promoting a brand or product. A tech company could use an interactive kiosk to demonstrate the features of their latest smartphone or tablet.

These examples represent just a few of the many advertising opportunities available at Ontario International Airport, with countless other platforms and formats to explore.

Airport price breakdown

Billboard pricing in Ontario varies depending on factors such as location, size, and visibility, with the following price points:

• Average Price: The average price for a billboard in Ontario is approximately $1,200.00, providing a cost-effective option for advertisers seeking to reach a broad audience.
• Median Price: With a median price of around $1,000.00, billboards in Ontario cater to a range of budgets and advertising goals.
• Lowest Price: The lowest price for a billboard in Ontario can be as affordable as $500.00, offering an accessible entry point for smaller businesses or those looking to test the market.

Airport Impression and CPM Metrics

Impressions and CPM metrics for advertising in Ontario International Airport (ONT) can be broken down as follows:

• Total Impressions: The total impressions for advertising at ONT can reach up to 5,000,000 passengers annually, offering a vast audience for advertisers to engage with.
• Average Impressions: The average impressions for an advertising campaign at ONT can be around 100,000, providing a substantial reach for brands targeting the diverse audience.
• Median Impressions: The median impressions for an ONT advertising campaign are approximately 50,000, catering to a variety of advertising goals and budgets.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at ONT is about $12.00, offering a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of around $10.00, ONT advertising campaigns can cater to a range of budgets and objectives.

Some of the top airport ad providers for ONT

Here is a list of top providers for advertising at Ontario International Airport (ONT):

• Fly Ontario is the primary provider for advertising opportunities at ONT, offering a variety of platforms and formats to engage with the diverse audience.

Other formats for advertising in Ontario

A closer look at the data reveals the depth and breadth of the other opportunities available in Ontario:

• Static Billboards: Static billboards receive approximately 80,000 impressions with an average CPM of $17.25. This traditional advertising medium offers a constant presence, making it a reliable choice for advertisers.
• Billboards: Billboards garner around 50,000 impressions with an average CPM of $14.59. This versatile medium can be tailored to various formats and locations, providing advertisers with flexibility and reach.
• Street Furniture: Street furniture advertising generates about 268,000 impressions with an average CPM of $8.53. This type of advertising integrates seamlessly into the urban landscape, engaging pedestrians and commuters alike.
• Wheat Pastings: Wheat pastings accumulate approximately 825,000 impressions with an average CPM of $22.05. This creative and eye-catching medium allows advertisers to make a bold statement in high-traffic areas.
• Retail Venues: Retail venue advertising achieves around 16,800 impressions with an average CPM of $17.27. This targeted approach enables advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Everything Else: Other advertising opportunities in Ontario generate about 604,526 impressions with an average CPM of $78.30. These diverse options allow advertisers to explore unique and innovative ways to connect with their target audience.

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