Advertising in Ogden-Hinckley Airport (OGD)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque city of Ogden, Utah, Ogden-Hinckley Airport serves as a gateway to the region's natural beauty and thriving business scene. This bustling regional airport connects thousands of passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. At Ogden-Hinckley Airport, advertising campaigns benefit from the airport's strategic location, capturing the attention of both local residents and visitors seeking adventure in the great outdoors.

Why advertise at OGD?

Ogden-Hinckley Airport (OGD) is a regional hub with a variety of notable features that make it an attractive advertising location. Some key aspects of OGD include:

• Accessibility: OGD is easily accessible from major highways and public transportation, making it a convenient choice for travelers.
• Scenic surroundings: The airport is situated near picturesque landscapes, attracting visitors seeking outdoor adventures and leisure activities.
• Business opportunities: OGD serves as a gateway to the region's thriving business scene, providing ample opportunities for advertisers to target professionals and entrepreneurs.
• Local community: The airport is an integral part of the Ogden community, offering a platform for advertisers to connect with local residents and visitors alike.

Ogden Market

• Population: Ogden is the seventh-largest city in Utah, with a population of over 87,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a diverse audience to target within the region.
• Economic growth: Ogden's economy is driven by industries such as aerospace, advanced materials, and outdoor products. The city is also home to the Business Depot Ogden, a thriving business park that houses over 100 companies, providing ample opportunities for advertisers to target professionals and entrepreneurs.
• Cultural diversity: Ogden is known for its rich history and cultural heritage, which includes a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics within the city.
• Outdoor recreation: The city is surrounded by stunning natural landscapes, including the Wasatch Mountains and the Great Salt Lake, attracting outdoor enthusiasts and adventure seekers. This offers advertisers the opportunity to target a niche audience interested in outdoor activities and experiences.
• Education and innovation: Ogden is home to Weber State University, a leading institution in the region. This concentration of academic resources fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.
• Arts and entertainment: Ogden offers a vibrant arts and entertainment scene, hosting events such as the Ogden Arts Festival and the Ogden Twilight Concert Series. These events attract both local residents and visitors, providing additional advertising opportunities for businesses looking to engage with a culturally inclined audience.

Ogden Audience

• Local residents: Ogden's population of over 87,000 people consists of a diverse mix of young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the city.
• Outdoor enthusiasts: Ogden's stunning natural landscapes, including the Wasatch Mountains and the Great Salt Lake, attract adventure seekers and outdoor enthusiasts. Advertisers can capitalize on this interest by aligning their campaigns with outdoor activities and experiences popular in the region.
• Business professionals: The city's thriving business scene, driven by industries such as aerospace, advanced materials, and outdoor products, offers advertisers the opportunity to target professionals and entrepreneurs. The presence of Business Depot Ogden, a business park housing over 100 companies, further expands this potential audience.
• Cultural diversity: Ogden's rich history and cultural heritage create a diverse community with a mix of ethnicities, races, and backgrounds. Advertisers can leverage this diversity by crafting campaigns that resonate with various cultural groups and demographics within the city.
• Education and innovation: Home to Weber State University, Ogden fosters a culture of innovation and research. Advertisers can target tech-savvy and educated audiences by aligning their campaigns with the city's academic resources and innovative spirit.
• Arts and entertainment: Ogden's vibrant arts and entertainment scene, featuring events such as the Ogden Arts Festival and the Ogden Twilight Concert Series, attracts both local residents and visitors. Advertisers can engage with a culturally inclined audience by aligning their campaigns with these popular events and attractions.
• Highly connected: Ogden residents are increasingly connected through smartphones and social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences tailored to the Ogden audience.

Airport price breakdown

Billboard advertising prices in Ogden vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for billboard advertising in Ogden is approximately $1,200.00, offering a cost-effective option for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility for their campaigns.
• Lowest Price: The lowest price for billboard advertising in Ogden can be as low as $800.00, providing an accessible entry point for businesses with smaller budgets or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Ogden-Hinckley Airport:

• Total Impressions: The total impressions for an advertising campaign at OGD can reach up to 500,000, showcasing the potential reach of a well-placed ad.
• Average Impressions: On average, an advertising campaign at OGD can generate around 250,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median impressions for an advertising campaign at OGD are approximately 200,000, indicating a consistent level of exposure for ads placed within the airport.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at OGD is about $4.80, demonstrating the cost-effectiveness of reaching a large audience through airport advertising.
• Median CPM: With a median CPM of around $5.50, advertisers can find a balance between affordability and reach for their campaigns at Ogden-Hinckley Airport.

Some of the top airport ad providers for OGD

Here is a list of top providers for advertising at Ogden-Hinckley Airport:

• Rolling Outdoor Media offers mobile billboard advertising solutions, providing a unique and eye-catching way to reach audiences in the Ogden area.

Other formats for advertising in Ogden

A closer look at the data reveals the depth and breadth of the other opportunities available in Ogden:

• Static Billboards: Static billboards in Ogden generate over 462,000 impressions with an average CPM of $36.89. This classic advertising medium offers a constant presence, making it a reliable choice for businesses looking to establish their brand in the area.
• Digital Billboards: Digital billboards in Ogden receive over 10,000 impressions with an average CPM of $14.15. This dynamic and flexible medium allows advertisers to update their messaging in real-time, catering to different audiences throughout the day.
• Retail Venues: Advertising in retail venues in Ogden garners over 18,000 impressions with an average CPM of $25.22. This targeted approach allows businesses to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Ogden achieves an impressive 10,000,000 impressions with an average CPM of $1.35. This cost-effective medium enables advertisers to reach a captive audience of commuters and travelers, maximizing exposure and recall.

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