Advertising in Southwest Oregon Regional Airport (was North Bend Municipal) (OTH)

*All metrics are based on a 4-week advertising campaign

Southwest Oregon Regional Airport, formerly North Bend Municipal, is a gateway to the picturesque Oregon coast and a unique opportunity for advertisers. Serving a growing number of passengers, this airport connects travelers to the region's natural beauty and thriving local communities. Advertising at Southwest Oregon Regional Airport allows brands to engage with a diverse audience, while also showcasing the distinctive charm and allure of North Bend and its surrounding areas.

Why advertise at OTH?

Southwest Oregon Regional Airport (OTH) offers a unique advertising opportunity with its growing passenger traffic and picturesque location. Some notable aspects of OTH include:

• Scenic surroundings: The airport is located near the beautiful Oregon coast, offering travelers a gateway to the region's natural beauty.
• Local charm: Advertising at OTH allows brands to showcase the distinctive charm and allure of North Bend and its surrounding areas.
• Diverse audience: OTH serves a growing number of passengers, providing advertisers with the opportunity to engage with a wide range of travelers.
• Accessibility: The airport connects the region to major cities, making it a convenient choice for both business and leisure travelers.

North Bend Market

Population: North Bend is a small coastal city in Oregon with a population of around 10,000 residents, according to the U.S. Census Bureau. This tight-knit community offers advertisers the opportunity to connect with a local audience that values the region's natural beauty and unique charm.

Economic growth: North Bend's economy is primarily driven by tourism, retail, and healthcare industries. The city's picturesque location and proximity to outdoor recreational activities attract visitors year-round, providing advertisers with a steady stream of potential customers.

Cultural diversity: North Bend is home to a diverse population that includes a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics, while also showcasing the city's unique character and charm.

Outdoor recreation: The city is surrounded by stunning natural landscapes, including beaches, forests, and sand dunes, making it a popular destination for outdoor enthusiasts. Advertisers can capitalize on this interest by promoting products and services related to outdoor activities and adventure tourism.

Education and community: North Bend is home to several schools and community organizations, fostering a strong sense of local pride and engagement. Advertisers can tap into this community spirit by supporting local events, initiatives, and educational programs, further strengthening their connection with the North Bend market.

North Bend Audience

• Local residents: North Bend's population of around 10,000 residents consists of a mix of families, retirees, and young professionals. This diverse community offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience within the city.
• Regional tourists: North Bend's picturesque location and outdoor recreational activities attract visitors from across the Pacific Northwest and beyond. Advertisers can capitalize on this steady stream of regional tourists by showcasing their brand to potential customers seeking adventure and natural beauty.
• Language diversity: North Bend is home to a diverse population with a variety of languages spoken. Advertisers should consider language barriers and cultural nuances when crafting their messaging, using visual storytelling or multilingual campaigns to effectively communicate with a wider audience.
• Interests and lifestyles: The North Bend audience is characterized by a love for outdoor activities, local charm, and community engagement. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or community initiatives, creating a stronger connection with their target audience.
• Highly connected: Despite its small-town atmosphere, North Bend residents are connected through digital platforms and social media. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, local influencers, and interactive experiences that resonate with the North Bend audience.

Airport price breakdown

Billboard pricing in North Bend varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in North Bend is approximately $1,200.00, offering a cost-effective option for advertisers looking to reach a broad audience.
• Median Price: With a median price of around $1,100.00, billboards in North Bend cater to a variety of budgets and advertising goals.
• Lowest Price: The lowest price for a billboard in North Bend is about $800.00, providing an affordable option for smaller businesses or those with limited advertising budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Southwest Oregon Regional Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at OTH is approximately 500,000, showcasing the potential reach of ads placed in this location.
• Average Impressions: The average impressions per ad at OTH is around 125,000, indicating a consistent level of exposure for advertisers targeting this audience.
• Median Impressions: The median impressions for ads at OTH is about 100,000, reflecting a typical level of visibility for campaigns in this market.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at OTH is approximately $9.60, offering a cost-effective option for brands looking to reach a diverse audience.
• Median CPM: With a median CPM of around $11.00, advertising at OTH caters to a variety of budgets and campaign objectives.

Some of the top airport ad providers for OTH

Here is a list of top providers for advertising at Southwest Oregon Regional Airport (OTH):

• Alluvit Media specializes in airport advertising, offering a range of solutions to help brands connect with travelers at OTH.

Other formats for advertising in North Bend

A closer look at the data reveals the depth and breadth of the other opportunities available in North Bend:

• Static Billboards: Static billboards in North Bend receive approximately 175,000 impressions with an average CPM of $18.80. This classic advertising medium provides a constant presence, making it a reliable choice for brands looking to make a lasting impression.
• Billboards: Billboards in North Bend garner around 24,000 impressions with an average CPM of $7.00. This versatile and cost-effective option allows advertisers to reach a wide audience while maintaining a strong visual impact.
• Retail Venues: Advertising in retail venues in North Bend generates about 60,000 impressions with an average CPM of $15.43. This targeted approach enables brands to connect with consumers in a shopping mindset, increasing the likelihood of conversions.

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