Advertising in Myrtle Beach International Airport (MYR)

*All metrics are based on a 4-week advertising campaign

Welcome to Myrtle Beach International Airport, a bustling gateway to the stunning coastal city of Myrtle Beach. This thriving airport serves over 2.5 million passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. Myrtle Beach's vibrant tourism scene and the airport's modern facilities create an ideal environment for impactful advertising. At MYR, your ads will not only reach a wide audience but also become an essential part of the Myrtle Beach experience for countless travelers.

Why advertise at MYR?

Myrtle Beach International Airport is a top destination for travelers, offering a variety of unique features and experiences. Airport Rankings 2022 highlights MYR's position among other airports. Some notable aspects of MYR include:

• Modern facilities: MYR boasts state-of-the-art amenities, ensuring a comfortable and enjoyable experience for passengers.
• Location: Situated near the beautiful coastal city of Myrtle Beach, MYR offers easy access to a popular tourist destination.
• Passenger volume: With over 2.5 million passengers served annually, MYR provides advertisers with a large and diverse audience.
• Advertising opportunities: MYR offers a variety of impactful advertising options, allowing brands to effectively engage with travelers.

Myrtle Beach Market

• Population: Myrtle Beach is a popular coastal city in South Carolina, with a population of over 35,000 residents, according to the U.S. Census Bureau. The city attracts millions of tourists annually, providing a diverse audience for advertisers.
• Tourism industry: Myrtle Beach is a renowned tourist destination, known for its beautiful beaches, golf courses, and family-friendly attractions. The city's thriving tourism industry offers advertisers the opportunity to target a wide range of demographics and interests.
• Entertainment and events: Myrtle Beach hosts numerous events and festivals throughout the year, such as the Carolina Country Music Fest and the Myrtle Beach International Film Festival. These events attract large crowds, providing additional advertising opportunities for brands.
• Retail and dining: The city boasts a vibrant retail and dining scene, with popular shopping destinations like Broadway at the Beach and The Market Common. Advertisers can capitalize on the high foot traffic in these areas to reach a diverse audience.
• Outdoor recreation: Myrtle Beach offers a variety of outdoor activities, including water sports, fishing, and hiking. This active lifestyle attracts health-conscious and adventure-seeking visitors, presenting a unique market for advertisers targeting these demographics.
• Education and community: Myrtle Beach is home to several higher education institutions, such as Coastal Carolina University and Horry-Georgetown Technical College. This concentration of academic institutions fosters a sense of community and provides advertisers with an educated and engaged audience.

Myrtle Beach Audience

• Local residents: Myrtle Beach is home to over 35,000 residents, encompassing a mix of families, retirees, and young professionals. This diverse population allows advertisers to target specific demographic groups or appeal to a broader audience in the coastal city.
• Domestic and international tourists: As a popular tourist destination, Myrtle Beach attracts millions of visitors each year, both from within the United States and abroad. This presents a unique opportunity for advertisers to reach a wide-ranging audience and showcase their brand to potential customers from various backgrounds.
• Language diversity: While English is the predominant language in Myrtle Beach, the city's tourism industry attracts visitors who speak a variety of languages. Advertisers can consider incorporating multilingual campaigns or visual storytelling to effectively communicate with this diverse audience.
• Interests and lifestyles: Myrtle Beach offers a wide range of attractions and activities, catering to interests such as outdoor recreation, golf, shopping, and dining. Advertisers can align their campaigns with these popular pursuits to create a stronger connection with their target audience.
• Event-driven visitors: Myrtle Beach hosts numerous events and festivals throughout the year, drawing large crowds of attendees. Advertisers can capitalize on these events to reach a concentrated audience with shared interests, increasing the impact of their campaigns.
• Highly connected: Like most modern cities, Myrtle Beach residents and visitors are highly connected through smartphones and social media platforms. Advertisers can leverage this digital connectivity to engage with their audience through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at MYR:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching advertisements, capturing the attention of passengers as they navigate the terminal. For example, a large video wall near the baggage claim area could showcase a local restaurant's mouth-watering dishes, enticing hungry travelers.
• Airline lounges: Advertisements in airline lounges can target a more affluent audience, as these spaces are typically reserved for premium passengers. An example could be a luxury brand promoting their latest products to an audience with higher spending power.
• Security areas: Advertising in security areas can effectively reach a captive audience, as passengers wait in line for security checks. For instance, a travel insurance company could place ads near the security checkpoint, reminding passengers of the importance of coverage while they travel.
• In-flight videos: In-flight videos offer a unique opportunity to engage with passengers during their flight. An example could be a destination-focused advertisement, showcasing the attractions and activities available at the passengers' destination, building excitement for their trip.
• Interactive kiosks: Interactive kiosks placed throughout the airport can provide passengers with useful information while also displaying targeted advertisements. For example, a car rental company could advertise their services on a kiosk that helps passengers find ground transportation options.

These are just a few examples of the many advertising opportunities available at MYR, allowing brands to effectively reach and engage with their target audience in a variety of ways.

Airport price breakdown

Billboard pricing in Myrtle Beach varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Myrtle Beach is approximately $1,500.00, offering a cost-effective advertising solution for businesses targeting the local market.
• Median Price: With a median price of around $1,200.00, billboards in Myrtle Beach cater to a variety of budgets, making them accessible to both small and large advertisers.
• Lowest Price: The lowest price for a billboard in Myrtle Beach can be as affordable as $800.00, providing an economical option for businesses looking to maximize their advertising reach without breaking the bank.

Airport Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of your advertising campaign at Myrtle Beach International Airport. Here's a breakdown of these key metrics:

• Total Impressions: The total impressions for an advertising campaign at MYR can reach up to 1,000,000, showcasing the potential reach of your ads to a wide audience.
• Average Impressions: On average, an advertising campaign at MYR can generate around 500,000 impressions, providing a substantial opportunity to engage with travelers.
• Median Impressions: The median number of impressions for an advertising campaign at MYR is approximately 400,000, indicating a consistent level of exposure for your ads.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at MYR is around $3.00, offering a cost-effective solution for reaching a large audience.
• Median CPM: With a median CPM of about $2.50, advertising at MYR caters to a variety of budgets, making it accessible to both small and large advertisers.

Some of the top airport ad providers for MYR

Here is a list of the top billboard providers for Myrtle Beach International Airport:

• Lamar Airports is a leading provider of airport advertising solutions, offering a variety of impactful ad formats to effectively engage with travelers at MYR.

Other formats for advertising in Myrtle Beach

A closer look at the data reveals the depth and breadth of the other opportunities available in Myrtle Beach:

• Static Billboards: Static billboards in Myrtle Beach generate approximately 485,000 impressions with an average CPM of $8.81. This classic advertising medium offers a consistent presence, making it a reliable choice for outdoor campaigns.
• Digital Billboards: Digital billboards in Myrtle Beach receive around 50,000 impressions and have an average CPM of $9.03. This dynamic and eye-catching format allows for greater flexibility and creativity in ad campaigns.
• Retail Venues: Advertising in retail venues in Myrtle Beach garners about 50,000 impressions with an average CPM of $9.80. This targeted approach allows advertisers to reach consumers in high-traffic shopping areas, increasing the likelihood of engagement.
• Transit: Transit advertising in Myrtle Beach generates approximately 9,200,000 impressions and has an average CPM of $4.07. This highly visible format reaches commuters and tourists alike, making it an effective way to connect with a diverse audience.
• Everything Else: Other advertising opportunities in Myrtle Beach, such as specialty and spectacular formats, collectively receive around 1,807,000 impressions with an average CPM of $6.74. These unique and innovative options allow advertisers to think outside the box and create memorable campaigns.

Get started advertising with AdQuick now!

Myrtle Beach International Airport offers a wealth of advertising opportunities for brands looking to engage with a diverse audience of travelers and locals alike. By leveraging the power of out-of-home advertising, you can create memorable and impactful campaigns that resonate with your target market. With AdQuick, you'll gain immediate access to over 1,400 premium OOH media owners, execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. Don't miss out on the chance to elevate your brand's presence in Myrtle Beach – Get Started with AdQuick today!