Advertising in Montgomery Regional Airport (Dannelly Field) (MGM)

*All metrics are based on a 4-week advertising campaign

Montgomery Regional Airport (Dannelly Field) serves as a key gateway to Alabama's capital city, connecting over 400,000 passengers annually. This bustling airport offers advertisers a unique opportunity to engage with a diverse audience, including business travelers, tourists, and military personnel. By advertising at MGM, brands can tap into the city's rich history, thriving business scene, and vibrant culture, making a lasting impression on travelers from around the world.

Why advertise at MGM?

Montgomery Regional Airport (MGM) offers a range of unique features that make it an attractive advertising location for brands. According to the Bureau of Transportation Statistics, MGM holds a notable ranking among U.S. airports. Some of the key highlights of MGM include:

• Accessibility: MGM is conveniently located near major highways, making it easily accessible for travelers.
• Facilities: The airport offers modern amenities and services, ensuring a comfortable experience for passengers.
• Local connections: MGM serves as a hub for regional flights, connecting passengers to various destinations within the Southeastern United States.
• Economic impact: The airport plays a significant role in the local economy, supporting businesses and tourism in the Montgomery area.

Montgomery Market

Population: Montgomery is the capital city of Alabama and has a population of over 200,000 residents, as reported by the U.S. Census Bureau. This growing population offers advertisers a sizable audience to target with their campaigns.

Economic growth: Montgomery's economy is driven by diverse industries such as government, healthcare, manufacturing, and education. The city is home to major employers like Hyundai Motor Manufacturing Alabama and Maxwell Air Force Base, providing a stable economic foundation for businesses and advertisers.

Cultural diversity: Montgomery boasts a rich cultural history and a diverse population, with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to reach a wide range of audiences and demographics, tailoring their campaigns to resonate with the local community.

Entertainment and sports: The city offers various entertainment options, including museums, theaters, and parks, as well as hosting events and festivals throughout the year. Montgomery is also home to minor league sports teams like the Montgomery Biscuits (MiLB), providing additional advertising opportunities for brands targeting sports enthusiasts.

Education and innovation: Montgomery is an educational hub, with institutions such as Alabama State University, Auburn University at Montgomery, and Troy University Montgomery. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting educated and tech-savvy audiences.

Montgomery Audience

• Local residents: Montgomery's population of over 200,000 residents includes a mix of professionals, families, students, and military personnel. This diverse audience allows advertisers to target specific demographic groups or appeal to a broader audience in the capital city of Alabama.
• Regional tourists: As a historic city with a rich cultural heritage, Montgomery attracts tourists from across the Southeastern United States. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers from neighboring states and beyond.
• Language diversity: Montgomery's diverse population speaks a variety of languages, presenting both challenges and opportunities for advertisers. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience in the city.
• Interests and lifestyles: Montgomery's audience is characterized by a wide range of interests and lifestyles, from history buffs and arts enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Military community: Montgomery is home to Maxwell Air Force Base, a significant military installation that contributes to the local economy and population. Advertisers can target this unique audience segment by tailoring their campaigns to resonate with military personnel and their families.
• Highly connected: Montgomery's residents are increasingly connected through smartphones and social media platforms, making them receptive to digital advertising. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
• Education-focused: With several universities and colleges in the city, Montgomery has a strong focus on education and innovation. Advertisers can target this educated and tech-savvy audience by aligning their campaigns with academic institutions, research initiatives, and local innovation hubs.

Airport price breakdown

Billboard pricing in Montgomery varies depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for a billboard in Montgomery is approximately $X,XXX.XX, offering a competitive option for advertisers seeking to reach a broad audience in the city.
• Median Price: With a median price of $X,XXX.XX, billboards in Montgomery cater to a range of budgets, ensuring that advertisers can find a suitable option for their campaigns.
• Lowest Price: The lowest price for a billboard in Montgomery is around $XXX.XX, providing an affordable advertising solution for businesses looking to maximize their exposure without breaking the bank.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Montgomery:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in Montgomery amount to approximately X,000,000, showcasing the potential reach of your brand's message.
• Average Impressions: On average, an advertising campaign in Montgomery generates around X00,000 impressions, offering a substantial audience for your brand to engage with.
• Median Impressions: The median number of impressions for a campaign in Montgomery is approximately X00,000, indicating a consistent level of exposure for advertisers in the city.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a Montgomery advertising campaign is about $X.XX, providing a cost-effective solution for reaching a large audience.
• Median CPM: With a median CPM of $X.XX, Montgomery offers advertisers a balanced option for maximizing their reach while maintaining a reasonable budget.

Some of the top airport ad providers for MGM

Here is a list of top providers for advertising at MGM:

• Advance Media: Advance Media specializes in airport marketing and advertising, offering tailored solutions for brands looking to reach travelers at MGM.

Other formats for advertising in Montgomery

A closer look at the data reveals the depth and breadth of the other opportunities available in Montgomery:

• Static Billboards: Static billboards in Montgomery generate approximately 395,000 impressions with an average CPM of $3.72. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for outdoor campaigns.
• Digital Billboards: Digital billboards in Montgomery receive around 163,000 impressions and have an average CPM of $8.23. This dynamic and flexible medium allows for real-time updates and eye-catching visuals, enhancing the impact of your advertising message.
• Wheat Pastings: Wheat pastings in Montgomery garner about 436,000 impressions with an average CPM of $39.11. This creative and unconventional advertising format enables brands to make a bold statement and engage with audiences in a unique way.
• Retail Venues: Advertising in retail venues in Montgomery reaches approximately 27,000 impressions and has an average CPM of $11.74. This targeted approach allows brands to connect with consumers in a relevant and contextually appropriate setting.
• Transit: Transit advertising in Montgomery generates around 10,000,000 impressions with an average CPM of $1.39. This highly visible and cost-effective medium enables advertisers to reach a captive audience of daily commuters and travelers.
• Everything Else: Other advertising opportunities in Montgomery, such as specialty formats and unique placements, collectively receive about 291,000 impressions and have an average CPM of $7.34. These diverse options allow brands to explore innovative ways to connect with their target audience and stand out from the competition.

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