Advertising in Monterey Regional Airport (MRY)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque coastal city of Monterey, Monterey Regional Airport offers a unique advertising opportunity for brands. Serving over 400,000 passengers annually, this airport connects travelers to the region's rich history, natural beauty, and thriving tourism industry. Advertising at Monterey Regional Airport allows brands to engage with a diverse audience of tourists and locals alike, making a lasting impression in a memorable setting.

Why advertise at MRY?

Monterey Regional Airport (MRY) offers a unique advertising opportunity with several notable features:

• Scenic location: Situated in the picturesque coastal city of Monterey, MRY provides a memorable setting for advertising.
• Diverse audience: MRY serves over 400,000 passengers annually, connecting both tourists and locals to the region's attractions.
• Regional hub: As a regional airport, MRY connects travelers to the area's rich history, natural beauty, and thriving tourism industry.
• Engaging opportunities: Advertising at MRY allows brands to make a lasting impression on a diverse audience in a unique environment.

Monterey Market

• Population: Monterey is a charming coastal city in California with a population of over 28,000 residents, according to the U.S. Census Bureau. Its picturesque setting and rich history attract a diverse mix of locals and tourists.
• Economic growth: Monterey's economy is driven by tourism, agriculture, and marine research. The city is home to the renowned Monterey Bay Aquarium, Cannery Row, and numerous wineries, offering advertisers a variety of opportunities to target different market segments.
• Cultural diversity: Monterey boasts a rich cultural heritage, with influences from Spanish, Mexican, and American history. This diverse background creates a unique environment for advertisers to engage with a wide range of audiences and demographics.
• Entertainment and outdoor activities: The city offers a variety of entertainment options, including annual events like the Monterey Jazz Festival and the Pebble Beach Concours d'Elegance. Additionally, Monterey's stunning coastline and numerous parks provide ample opportunities for outdoor activities, attracting nature enthusiasts and adventure seekers.
• Education and research: Monterey is home to several educational and research institutions, such as the Middlebury Institute of International Studies and the Monterey Bay Aquarium Research Institute. This focus on education and research creates a market of well-informed and environmentally conscious consumers, offering unique advertising opportunities for brands targeting these audiences.

Monterey Audience

• Local residents: Monterey's population of over 28,000 residents consists of a diverse mix of families, young professionals, and retirees. This variety of demographics allows advertisers to target specific groups or appeal to a broader audience in the charming coastal city.
• Domestic and international tourists: Monterey attracts a significant number of tourists each year, drawn to its picturesque setting, rich history, and popular attractions like the Monterey Bay Aquarium and Cannery Row. This presents a unique opportunity for advertisers to reach both domestic and international visitors, showcasing their brand to potential customers from various backgrounds.
• Language diversity: Monterey's rich cultural heritage, influenced by Spanish, Mexican, and American history, contributes to its linguistic diversity. Advertisers can consider this aspect when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: Monterey's audience is characterized by a wide range of interests and lifestyles, including outdoor enthusiasts, wine aficionados, and arts and culture lovers. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Environmentally conscious: With a focus on education and research in the city, Monterey's residents and visitors tend to be well-informed and environmentally conscious. Advertisers can leverage this awareness by promoting sustainable products or eco-friendly initiatives, appealing to the values of this engaged audience.
• Highly connected: Similar to other urban areas, Monterey's audience is highly connected through smartphones and social media platforms. Brands can take advantage of this connectivity by engaging with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard pricing in Monterey varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Monterey is approximately $1,200.00, providing a cost-effective option for advertisers seeking to reach a broad audience.
• Median Price: With a median price of around $1,100.00, billboards in Monterey offer a balanced option for brands looking to maximize their advertising budget.
• Lowest Price: The lowest price for a billboard in Monterey can be as affordable as $800.00, making it an attractive choice for smaller businesses or those with limited marketing resources.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Monterey Regional Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at MRY can reach up to 1,000,000, showcasing the potential reach of a well-placed advertisement.
• Average Impressions: The average number of impressions for a 4-week campaign at MRY is approximately 500,000, offering a substantial audience for advertisers to engage with.
• Median Impressions: The median number of impressions for a 4-week campaign at MRY is around 450,000, representing a balanced figure for brands to consider when planning their advertising strategy.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a 4-week campaign at MRY is approximately $2.40, providing a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM for a 4-week campaign at MRY is around $2.20, offering a balanced cost-per-impression for brands looking to optimize their advertising budget.

Some of the top airport ad providers for MRY

Here is a list of top providers for advertising at Monterey Regional Airport:

• Alluvit Media specializes in airport advertising, offering tailored solutions for brands looking to reach passengers at MRY.

Other formats for advertising in Monterey

A closer look at the data reveals the depth and breadth of the other opportunities available in Monterey:

• Static Billboards: Static billboards in Monterey receive approximately 200,000 impressions with an average CPM of $7.63. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for outdoor advertising campaigns.
• Digital Billboards: Digital billboards in Monterey garner around 45,108 impressions with an average CPM of $17.74. This modern and dynamic medium allows for flexible messaging and eye-catching visuals, making it an attractive option for advertisers seeking to stand out.
• Retail Venues: Advertising in retail venues in Monterey can generate about 60,000 impressions with an average CPM of $12.76. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.
• Transit: Transit advertising in Monterey can achieve approximately 15,000,000 impressions with an average CPM of $2.28. This highly visible and cost-effective medium enables advertisers to reach a captive audience of commuters and travelers, making it an ideal choice for brands looking to expand their reach.
• Everything Else: Other advertising opportunities in Monterey can yield around 2,963,600 impressions with an average CPM of $12.00. This diverse category encompasses a wide range of advertising options, allowing brands to explore creative and unique ways to connect with their target audience.

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