Advertising in Mobile Regional Airport (MOB)

*All metrics are based on a 4-week advertising campaign

Located in the thriving city of Mobile, Mobile Regional Airport serves as a key transportation hub and an exceptional advertising opportunity. This bustling airport connects millions of passengers annually, reflecting the unique charm and culture of Mobile. Advertisers can tap into a diverse audience, showcasing their message while embracing the spirit of the city. At MOB, advertising goes beyond traditional boundaries, engaging travelers and fostering connections between cultures, industries, and people.

Why advertise at MOB?

Mobile Regional Airport (MOB) offers a unique advertising opportunity in a bustling transportation hub. Some of its notable features include:

• Passenger traffic: MOB connects millions of passengers annually, offering advertisers a diverse audience to target.
• Cultural connection: Advertising at MOB allows brands to embrace the unique charm and culture of Mobile, fostering connections between cultures, industries, and people.
• Engaging opportunities: MOB goes beyond traditional advertising boundaries, providing engaging and immersive experiences for travelers.
• Strategic location: Situated in the thriving city of Mobile, MOB serves as a key transportation hub in the region.

Mobile Market

• Population: Mobile is the third most populous city in Alabama, with a population of over 188,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a sizable audience to target.
• Economic growth: Mobile's economy is driven by industries such as aerospace, healthcare, manufacturing, and maritime. The city is home to the Port of Mobile, one of the largest ports in the United States, and major companies like Austal USA and Airbus, providing advertisers with opportunities to target a diverse range of professionals.
• Cultural diversity: Mobile boasts a rich cultural heritage, with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics, while also embracing the unique charm and culture of the city.
• Entertainment and sports: Mobile hosts various events, concerts, and festivals throughout the year, such as the famous Mardi Gras celebration. The city is also home to the Mobile BayBears, a minor league baseball team, offering additional advertising opportunities for brands targeting sports enthusiasts.
• Education and innovation: Mobile is home to several higher education institutions, including the University of South Alabama and Spring Hill College. This concentration of academic institutions fosters a culture of innovation and research, making Mobile an attractive market for advertisers targeting educated and tech-savvy audiences.

Mobile Audience

• Local residents: Mobile's population of over 188,000 people consists of a diverse mix of residents, including young professionals, families, students, and retirees. Advertisers can target specific demographic groups or appeal to a broader audience within this growing city.
• Regional tourists: Mobile attracts tourists from across the Southeastern United States, thanks to its rich history, cultural events, and natural beauty. This presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers visiting the city.
• Language diversity: Mobile's diverse population speaks a variety of languages, with a significant portion of residents speaking Spanish. Advertisers should consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: Mobile's audience is characterized by a wide range of interests and lifestyles, from arts and culture enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Mobile residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
• Professional audience: Mobile's economy is driven by industries such as aerospace, healthcare, manufacturing, and maritime. Advertisers can target a diverse range of professionals working in these sectors, showcasing their products and services to a highly skilled and educated audience.
• Student population: With several higher education institutions in the city, Mobile has a significant student population. Advertisers can target this young, educated, and tech-savvy audience through campaigns that resonate with their interests and needs.

Airport price breakdown

Billboard advertising prices in Mobile vary depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for billboard advertising in Mobile is approximately $1,500.00, offering a cost-effective option for brands looking to reach a wide audience in the city.
• Median Price: The median price for billboard advertising in Mobile stands at around $1,200.00, providing a middle ground for advertisers seeking a balance between cost and exposure.
• Lowest Price: The lowest price for billboard advertising in Mobile can be as low as $500.00, making it an affordable choice for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics for billboard advertising in Mobile provide valuable insights into the reach and cost-effectiveness of campaigns in the city:

• Total Impressions: The total number of impressions for billboard advertising in Mobile is currently 0, indicating a need for further data collection and analysis.
• Average Impressions: With an average of 0 impressions, it is essential for advertisers to consider additional factors such as location and visibility to maximize their campaign's reach.
• Median Impressions: The median number of impressions for billboard advertising in Mobile stands at 0, highlighting the importance of understanding the specific audience and demographics in the area.
• Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in Mobile is $0.00, suggesting that advertisers should carefully evaluate their campaign objectives and budget to determine the best approach.
• Median CPM: With a median CPM of $0.00, it is crucial for advertisers to consider factors such as ad placement, size, and duration to optimize their campaign's cost-effectiveness.

Some of the top airport ad providers for MOB

Here is a list of top providers for advertising at MOB:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of innovative and engaging advertising opportunities at MOB.

Other formats for advertising in Mobile

A closer look at the data reveals the depth and breadth of the other opportunities available in Mobile:

• Static Billboards: Static billboards in Mobile receive approximately 436,000 impressions with an average CPM of $5.65. This classic advertising medium continues to provide a strong presence and visibility for brands in the city.
• Billboards: Billboards in Mobile garner around 34,500 impressions with an average CPM of $10.64. This versatile and eye-catching medium offers a powerful way to reach audiences and make a lasting impression.
• Street Furniture: Street furniture advertising in Mobile achieves about 508,000 impressions with an average CPM of $19.71. This highly visible and engaging format allows brands to connect with consumers in their everyday environment.
• Retail Venues: Retail venue advertising in Mobile generates approximately 50,000 impressions with an average CPM of $13.04. This targeted approach enables advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Everything Else: Other advertising opportunities in Mobile, such as digital displays and experiential marketing, collectively receive around 1,107,000 impressions with an average CPM of $24.44. These diverse and innovative formats offer brands the chance to stand out and create memorable experiences for their audience.

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