Advertising in Rogue Valley International–Medford Airport (MFR)
*All metrics are based on a 4-week advertising campaign
Located in the picturesque Rogue Valley, the Rogue Valley International–Medford Airport serves as a gateway to Southern Oregon's natural beauty and thriving wine industry. This bustling airport connects over 1 million passengers annually, offering advertisers a unique opportunity to engage with a diverse audience of tourists and locals alike. At MFR, advertising goes beyond traditional boundaries, showcasing regional attractions while reaching a wide range of travelers eager to explore the area's wonders.
Why advertise at MFR?
As a bustling airport in Southern Oregon, MFR boasts several notable features that make it an attractive advertising location. Here are some highlights:
- Passenger traffic: MFR serves over 1 million passengers annually, connecting them to the region's natural beauty and thriving wine industry.
- Gateway to Southern Oregon: MFR is a key entry point for tourists and locals exploring the picturesque Rogue Valley and its attractions.
- Advertising opportunities: MFR offers advertisers a diverse audience of travelers eager to discover the area's wonders.
- Regional showcase: Advertising at MFR goes beyond traditional boundaries, highlighting regional attractions and businesses.
- Comparisons with other airports: The Airport Rankings 2022 dataset allows users to compare MFR with other airports based on factors such as total passengers, domestic passengers, international passengers, and originating domestic passengers.
Medford Market
Population: Medford is the largest city in Southern Oregon, with a population of over 83,000 people, according to the U.S. Census Bureau. The city serves as a hub for the surrounding Rogue Valley, which has a combined population of over 200,000 residents.
Economic growth: Medford's economy is driven by a mix of industries, including healthcare, retail, agriculture, and tourism. The city is home to several major employers, such as Asante Health System, Providence Health & Services, and Harry & David, offering advertisers access to a diverse workforce.
Cultural diversity: Medford boasts a rich cultural heritage and a diverse population, with a mix of ethnicities, races, and backgrounds. This diversity provides advertisers with the opportunity to target a wide range of audiences and demographics in the Medford market.
Outdoor recreation and tourism: Medford is a gateway to Southern Oregon's natural beauty, with attractions such as Crater Lake National Park, the Rogue River, and numerous wineries. This thriving tourism industry attracts visitors from around the world, offering advertisers the chance to engage with a diverse and adventurous audience.
Education and innovation: Medford is home to several higher education institutions, including Southern Oregon University and Rogue Community College. These academic institutions foster a culture of innovation and research, making the city an attractive market for advertisers targeting educated and tech-savvy audiences.
Medford Audience
Local residents: Medford's population of over 83,000 residents includes a mix of families, young professionals, and retirees, each with their own distinct preferences and lifestyles. Advertisers can target specific demographic groups or appeal to a broader audience in this diverse community.
Regional tourists: As a gateway to Southern Oregon's natural beauty and thriving wine industry, Medford attracts visitors from across the Pacific Northwest and beyond. Advertisers can capitalize on this influx of tourists by showcasing their brand to potential customers exploring the Rogue Valley and its attractions.
Outdoor enthusiasts: Medford's proximity to outdoor attractions like Crater Lake National Park and the Rogue River draws adventure-seekers and nature lovers. Advertisers can tap into this audience by aligning their campaigns with popular outdoor activities, local events, or environmental causes.
Wine aficionados: Southern Oregon's burgeoning wine industry attracts wine enthusiasts from around the world. Advertisers can engage this audience by promoting wine-related products, services, or experiences, or by partnering with local wineries and vineyards.
Healthcare professionals: With major employers like Asante Health System and Providence Health & Services, Medford has a significant healthcare workforce. Advertisers can target this professional audience by focusing on health and wellness products, services, or events that cater to their interests and needs.
Education and innovation: Medford's higher education institutions, such as Southern Oregon University and Rogue Community College, foster a culture of innovation and research. Advertisers can connect with educated and tech-savvy audiences by promoting products, services, or events related to education, technology, or research.
Highly connected: Like many urban areas, Medford residents are highly connected through smartphones and social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
Airport price breakdown
Billboard pricing in Medford varies depending on factors such as location, size, and visibility, with the following price ranges:
- Average Price: The average price for a billboard in Medford is approximately $1,200.00, offering a cost-effective advertising solution for businesses targeting the local market.
- Median Price: With a median price of around $1,100.00, billboards in Medford cater to a variety of budgets and advertising goals.
- Lowest Price: The lowest price for a billboard in Medford can be as affordable as $800.00, providing an accessible entry point for smaller businesses or those looking to test the effectiveness of outdoor advertising.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at MFR:
- Total Impressions: The total impressions for a 4-week advertising campaign at MFR can reach up to 1,000,000, showcasing the potential reach of well-placed ads.
- Average Impressions: On average, an advertising campaign at MFR can generate around 500,000 impressions, offering a significant opportunity to engage with a diverse audience.
- Median Impressions: The median impressions for a campaign at MFR stand at approximately 450,000, highlighting the consistent reach of advertising in this location.
- Average CPM (Cost Per Thousand Impressions): The average CPM for a campaign at MFR is around $2.40, demonstrating the cost-effectiveness of advertising in this market.
- Median CPM: With a median CPM of approximately $2.20, MFR offers competitive pricing for advertisers seeking to maximize their return on investment.
Some of the top airport ad providers for MFR
Here is a list of top providers for advertising at MFR:
- Alluvit Media specializes in airport advertising, offering tailored solutions for businesses looking to target travelers at MFR.
Other formats for advertising in Medford
A closer look at the data reveals the depth and breadth of the other opportunities available in Medford:
- Static Billboards: Static billboards in Medford generate approximately 156,000 impressions with an average CPM of $4.71. This classic advertising medium provides a constant presence, making it a reliable choice for businesses looking to establish their brand in the area.
- Billboards: Billboards in Medford receive around 50,000 impressions and have an average CPM of $13.53. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy alternatives.
- Retail Venues: Advertising in retail venues in Medford garners about 50,000 impressions with an average CPM of $13.53. This targeted approach allows businesses to reach consumers in a shopping mindset, increasing the likelihood of conversions.
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