Advertising in Middle Georgia Regional Airport (MCN)
*All metrics are based on a 4-week advertising campaign
Located in the charming city of Macon, Middle Georgia Regional Airport serves as a convenient gateway to the region and a unique opportunity for advertisers. This growing airport connects thousands of passengers to the rich history and thriving arts scene of Macon. Advertising at Middle Georgia Regional Airport allows brands to engage with a diverse audience while showcasing the vibrant local culture. Here, each advertisement becomes a meaningful connection between travelers, the community, and businesses.
Why advertise at MCN?
As a growing airport, Middle Georgia Regional Airport (MCN) offers unique advertising opportunities and notable features that make it stand out. Some of these features include:
- Accessibility: MCN provides easy access to the Macon area, serving as a convenient gateway for travelers.
- Local culture: Advertising at MCN allows brands to showcase the vibrant arts scene and rich history of Macon.
- Diverse audience: MCN connects thousands of passengers, offering advertisers the chance to engage with a wide range of demographics.
- Community connection: Advertisements at MCN create meaningful connections between travelers, the local community, and businesses.
Macon Market
Population: Macon is a growing city with a population of over 150,000 residents, as reported by the U.S. Census Bureau. This population size offers advertisers a sizable audience to target with their campaigns.
Economic growth: Macon's economy is diverse, with key industries such as healthcare, education, manufacturing, and logistics. The city is home to several major employers, including Navicent Health, Mercer University, and GEICO, providing advertisers with opportunities to reach a wide range of professionals.
Cultural diversity: Macon boasts a rich cultural heritage and a diverse population, encompassing various ethnicities, races, and backgrounds. This diversity enables advertisers to target a broad spectrum of audiences and demographics in the Macon market.
Entertainment and sports: The city offers a vibrant entertainment scene, hosting numerous events, concerts, and festivals throughout the year. Macon is also home to the Macon Mayhem, a professional ice hockey team, attracting sports enthusiasts and offering additional advertising opportunities.
Education and innovation: Macon is an educational hub, with esteemed institutions such as Mercer University and Middle Georgia State University. This concentration of academic institutions cultivates a culture of innovation and research, making the city an appealing market for advertisers targeting tech-savvy and educated audiences.
Macon Audience
Local residents: Macon's population of over 150,000 residents consists of a diverse mix of professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience in the Macon market.
Regional tourists: As a gateway to the Middle Georgia region, Macon attracts visitors interested in its rich history, thriving arts scene, and outdoor recreational opportunities. Advertisers can capitalize on this influx of regional tourists by showcasing their brand to potential customers from nearby areas.
Language diversity: Macon's diverse population encompasses various ethnicities, races, and backgrounds, resulting in a range of languages spoken throughout the city. Advertisers can address language barriers and cultural nuances by creating multilingual campaigns or incorporating visual storytelling to effectively communicate with a wider audience.
Interests and lifestyles: The Macon audience is characterized by a wide range of interests and lifestyles, from history buffs and arts enthusiasts to sports fans and nature lovers. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
Highly connected: Macon residents are increasingly connected through digital devices and social media platforms, making them receptive to digital advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to effectively reach the Macon audience.
Airport price breakdown
Billboard advertising prices in Macon vary depending on factors such as location, size, and visibility, with the following price ranges:
- Average Price: The average price for billboard advertising in Macon is approximately $1,200.00, offering a cost-effective option for brands looking to reach a wide audience.
- Median Price: The median price for billboard advertising in Macon stands at around $1,100.00, providing a balanced option for advertisers seeking a mix of affordability and exposure.
- Lowest Price: The lowest price for billboard advertising in Macon can be as low as $800.00, making it an attractive choice for businesses with limited budgets or those looking to test the effectiveness of outdoor advertising.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Middle Georgia Regional Airport:
- Total Impressions: The total impressions for a 4-week advertising campaign at MCN can reach up to 500,000, offering significant exposure for advertisers.
- Average Impressions: The average impressions for a 4-week campaign at MCN are approximately 250,000, providing a substantial audience for brands to target.
- Median Impressions: The median impressions for a 4-week campaign at MCN stand at around 200,000, ensuring a balanced reach for advertisers.
- Average CPM (Cost Per Thousand Impressions): The average CPM for a 4-week campaign at MCN is approximately $4.80, offering a cost-effective option for brands looking to maximize their advertising budget.
- Median CPM: The median CPM for a 4-week campaign at MCN is around $5.50, providing a balanced cost per thousand impressions for advertisers seeking a mix of affordability and exposure.
Some of the top airport ad providers for MCN
Here is a list of top providers for advertising at Middle Georgia Regional Airport:
- Lamar Advertising is a leading provider of outdoor advertising solutions in the Macon area, offering a variety of billboard options for businesses looking to advertise at MCN.
Other formats for advertising in Macon
A closer look at the data reveals the depth and breadth of the other opportunities available in Macon:
- Static Billboards: Static billboards in Macon receive approximately 260,000 impressions with an average CPM of $7.54. This classic advertising medium continues to provide strong visibility and a lasting impression on audiences.
- Digital Billboards: Digital billboards in Macon garner around 47,000 impressions and have an average CPM of $14.86. This modern and dynamic advertising platform allows for greater flexibility and targeting capabilities.
- Street Furniture: Street furniture advertising in Macon achieves about 166,000 impressions with an average CPM of $0.82. This versatile and highly visible medium allows advertisers to reach pedestrians and motorists alike.
- Retail Venues: Retail venue advertising in Macon generates approximately 24,000 impressions and has an average CPM of $17.93. This targeted approach enables advertisers to engage with consumers in a shopping environment, increasing the likelihood of conversions.
- Transit: Transit advertising in Macon reaches an impressive 10,000,000 impressions with an average CPM of $1.70. This highly effective medium allows advertisers to target commuters and travelers, capturing their attention during daily routines.
- Everything Else: Other advertising opportunities in Macon, such as mobile trucks and specialty ads, collectively receive around 1,209,000 impressions with an average CPM of $10.27. These unique and innovative platforms offer advertisers the chance to think outside the box and create memorable campaigns.
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