Advertising in Blue Grass Airport (LEX)

*All metrics are based on a 4-week advertising campaign

Located in the charming city of Lexington, Blue Grass Airport offers a unique advertising opportunity for brands. As the primary airport for Central Kentucky, it connects over 1.3 million passengers annually and showcases the region's rich equestrian and bourbon heritage. Advertising at Blue Grass Airport allows brands to engage with a diverse audience, tapping into the local culture and reaching travelers from around the world, making it an ideal platform for impactful advertising campaigns.

Why advertise at LEX?

Blue Grass Airport (LEX) offers a unique advertising platform with its notable features and ranking. According to the Airport Rankings 2022 by the Bureau of Transportation Statistics, LEX has several standout qualities:

• Equestrian and bourbon heritage: LEX is situated in a region known for its rich equestrian and bourbon culture, offering advertisers a unique connection to local traditions.
• Passenger traffic: With over 1.3 million passengers annually, LEX provides a diverse audience for advertisers to engage with.
• Central Kentucky hub: As the primary airport for Central Kentucky, LEX connects travelers from around the world to this vibrant region.
• Advertising opportunities: LEX offers a variety of advertising options, allowing brands to create impactful campaigns that resonate with travelers.

Lexington Market

• Population: Lexington is the second-largest city in Kentucky, with a population of over 320,000 people, according to the U.S. Census Bureau. This sizable population offers advertisers a substantial audience to target with their campaigns.
• Economic growth: Lexington's economy is diverse, with major industries including education, healthcare, manufacturing, and technology. The city is also known for its thriving equestrian and bourbon industries, providing unique advertising opportunities for brands looking to connect with these local traditions.
• Cultural diversity: Lexington boasts a rich cultural heritage and a diverse population, encompassing a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics, creating more effective and inclusive campaigns.
• Entertainment and sports: The city offers various entertainment options, including events, concerts, and festivals throughout the year. Lexington is also home to the University of Kentucky Wildcats, a prominent collegiate sports program, attracting fans and providing additional advertising opportunities.
• Education and innovation: Lexington is a hub for higher education, with esteemed institutions such as the University of Kentucky and Transylvania University. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Lexington Audience

• Local residents: Lexington's population of over 320,000 people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience in the Lexington market.
• Regional tourists: As a hub for Central Kentucky's equestrian and bourbon industries, Lexington attracts regional tourists interested in these unique cultural experiences. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers from surrounding areas and beyond.
• Language diversity: Lexington's diverse population speaks a variety of languages, presenting both challenges and opportunities for advertisers. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience and cater to the city's linguistic diversity.
• Interests and lifestyles: The Lexington audience is characterized by a wide range of interests and lifestyles, from horse racing enthusiasts to bourbon aficionados and outdoor adventurers. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly educated: With esteemed institutions like the University of Kentucky and Transylvania University, Lexington boasts a highly educated population. Advertisers can leverage this intellectual audience by targeting tech-savvy and educated consumers with innovative and thought-provoking campaigns.
• Connected audience: Lexington residents are well-connected through digital devices and social media platforms, making them receptive to digital advertising. Brands can engage with this connected audience through targeted online campaigns, social media influencers, and interactive experiences to maximize their advertising impact.

Airport price breakdown

Billboard pricing in Lexington varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Lexington is approximately $1,200.00, providing a cost-effective advertising solution for brands looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, billboards in Lexington offer a balanced option for advertisers seeking both affordability and visibility.
• Lowest Price: The lowest price for a billboard in Lexington can be as low as $500.00, making it an accessible advertising platform for businesses with smaller budgets or those looking to test the market.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Lexington:

• Total Impressions: The total impressions for a typical 4-week advertising campaign in Lexington amount to approximately 1,000,000, showcasing the potential reach of a well-placed billboard.
• Average Impressions: On average, a billboard in Lexington generates around 250,000 impressions per week, offering a substantial audience for advertisers to target.
• Median Impressions: The median number of impressions for a billboard in Lexington is approximately 200,000 per week, indicating a consistent level of visibility across various locations.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Lexington is approximately $4.80, providing a cost-effective advertising solution for brands looking to maximize their reach.
• Median CPM: With a median CPM of around $5.50, billboards in Lexington offer a balanced option for advertisers seeking both affordability and visibility.

Some of the top airport ad providers for LEX

Here is a list of top billboard providers for LEX:

• Blue Grass Airport offers a variety of advertising opportunities within the airport, allowing brands to reach a diverse audience of travelers.

Other formats for advertising in Lexington

A closer look at the data reveals the depth and breadth of the other opportunities available in Lexington:

• Static Billboards: In Lexington, static billboards generate over 230,000 impressions with an average CPM of $3.69. This traditional advertising medium offers a consistent presence and high visibility, making it a reliable choice for outdoor campaigns.
• Digital Billboards: Digital billboards in Lexington receive approximately 11,000 impressions and have an average CPM of $9.80. With their dynamic and eye-catching displays, digital billboards provide a modern and engaging alternative to traditional outdoor advertising.
• Retail Venues: Advertising in retail venues in Lexington garners around 11,000 impressions with an average CPM of $8.65. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversions.

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