Advertising in Arnold Palmer Regional Airport (LBE)
*All metrics are based on a 4-week advertising campaign
Located in picturesque Latrobe, Arnold Palmer Regional Airport offers a unique advertising opportunity in a growing travel hub. Serving over 200,000 passengers annually, this airport connects the Laurel Highlands region to major cities, while showcasing the area's rich history and natural beauty. Advertising at Arnold Palmer Regional Airport allows brands to engage with a diverse audience, tapping into the local charm and expanding their reach in a truly distinctive setting.
Why advertise at LBE?
Arnold Palmer Regional Airport (LBE) is a growing travel hub with unique advertising opportunities and notable features. Some highlights include:
- Passenger traffic: Serving over 200,000 passengers annually, LBE connects the Laurel Highlands region to major cities.
- Scenic location: Situated in picturesque Latrobe, the airport showcases the area's rich history and natural beauty.
- Diverse audience: Advertising at LBE allows brands to engage with a wide range of travelers, tapping into the local charm.
- Distinctive setting: The airport's unique environment offers advertisers a memorable platform to expand their reach.
Latrobe Market
Population: Latrobe is a small city in Pennsylvania with a population of around 8,000 residents, according to the U.S. Census Bureau. Its close proximity to Pittsburgh allows advertisers to tap into a larger market while maintaining a local focus.
Economic growth: Latrobe's economy is driven by industries such as manufacturing, healthcare, and education. The city is home to companies like Kennametal and Latrobe Specialty Steel, offering advertisers the opportunity to target a diverse range of professionals and industries.
Cultural heritage: Latrobe is known for its rich history and cultural attractions, including the Latrobe Art Center, the Fred Rogers Center, and the Saint Vincent College. These institutions provide advertisers with a unique platform to engage with a culturally inclined audience.
Outdoor recreation: The city is surrounded by the scenic Laurel Highlands, offering numerous outdoor activities such as hiking, fishing, and golfing. Advertisers can capitalize on this active lifestyle by targeting outdoor enthusiasts and nature lovers.
Education and innovation: Latrobe is home to Saint Vincent College, a well-regarded liberal arts institution. This concentration of academic excellence fosters a culture of innovation and research, making the city an attractive market for advertisers targeting educated and forward-thinking audiences.
Latrobe Audience
- Local residents: Latrobe's population of around 8,000 residents consists of a mix of families, professionals, and retirees. This diverse demographic allows advertisers to target specific groups or appeal to a broader audience within the local community.
- Regional tourists: Latrobe's location in the scenic Laurel Highlands attracts tourists from nearby cities like Pittsburgh, providing advertisers with the opportunity to reach a regional audience interested in outdoor activities and cultural attractions.
- Education-focused audience: Home to Saint Vincent College, Latrobe has a concentration of academic excellence, attracting students, faculty, and researchers. Advertisers can target this educated and forward-thinking audience by aligning their campaigns with academic events and topics.
- Outdoor enthusiasts: The surrounding Laurel Highlands offer numerous outdoor activities such as hiking, fishing, and golfing. Advertisers can capitalize on this active lifestyle by targeting nature lovers and adventure seekers visiting the area.
- Cultural aficionados: Latrobe's rich history and cultural institutions, like the Latrobe Art Center and the Fred Rogers Center, draw in visitors interested in arts and culture. Advertisers can engage with this culturally inclined audience by aligning their campaigns with local events and attractions.
- Connected community: Latrobe residents and visitors are likely to be connected through digital devices and social media platforms. Advertisers can leverage this connectivity to engage with their target audience through targeted online campaigns and interactive experiences.
Airport price breakdown
Billboard advertising prices in Latrobe vary depending on factors such as location, size, and visibility, with the following price breakdown:
- Average Price: The average price for billboard advertising in Latrobe is approximately $1,200.00, offering a cost-effective option for brands looking to reach a local audience.
- Median Price: With a median price of around $1,100.00, advertisers can find a range of billboard options that cater to different budgets and campaign goals.
- Lowest Price: The lowest price for billboard advertising in Latrobe is about $800.00, providing an affordable option for smaller businesses or those looking to test the effectiveness of outdoor advertising in the area.
Airport Impression and CPM Metrics
Impressions and CPM metrics for billboard advertising in Latrobe provide valuable insights into the potential reach and cost-effectiveness of outdoor campaigns:
- Total Impressions: The total impressions for billboard advertising in Latrobe amount to approximately 500,000, showcasing the potential reach of outdoor campaigns in the area.
- Average Impressions: With an average of 125,000 impressions, advertisers can expect a significant level of exposure for their campaigns in Latrobe.
- Median Impressions: The median impressions for billboard advertising in Latrobe stand at around 100,000, indicating a consistent level of visibility for outdoor campaigns.
- Average CPM (Cost Per Thousand Impressions): The average CPM for billboard advertising in Latrobe is approximately $9.60, offering a cost-effective option for brands looking to reach a local audience.
- Median CPM: With a median CPM of around $11.00, advertisers can find a range of billboard options that cater to different budgets and campaign goals.
Some of the top airport ad providers for LBE
Here is a list of top providers for advertising at Arnold Palmer Regional Airport (LBE):
- Alluvit Media specializes in airport advertising, offering tailored solutions for brands looking to reach passengers at LBE.
Other formats for advertising in Latrobe
A closer look at the data reveals the depth and breadth of the other opportunities available in Latrobe:
- Static Billboards: Static billboards in Latrobe receive approximately 80,000 impressions with an average CPM of $3.13. This traditional form of advertising offers a constant presence, making it a reliable choice for brands looking to establish a strong local presence.
- Billboards: Billboards in Latrobe garner around 35,000 impressions with an average CPM of $11.73. This versatile medium allows for creative and eye-catching campaigns, making it a popular choice for advertisers seeking to make a lasting impression on their target audience.
- Retail Venues: Advertising in retail venues in Latrobe generates about 35,000 impressions with an average CPM of $11.20. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.
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