Advertising in Ellison Onizuka Kona International Airport at Keahole (KOA)

*All metrics are based on a 4-week advertising campaign

Ellison Onizuka Kona International Airport at Keahole serves as the gateway to the beautiful Kailua Kona, a popular tourist destination known for its stunning beaches and rich cultural heritage. This bustling airport connects millions of passengers annually, providing advertisers with a unique opportunity to engage with a diverse audience. At KOA, advertising goes beyond traditional boundaries, capturing the essence of Kailua Kona's charm while reaching a global audience. Here, each advertisement becomes a vital part of the conversation between cultures, travelers, and the enchanting Hawaiian spirit.

Why advertise at KOA?

KOA airport offers a unique advertising opportunity, with its high passenger traffic and captivating Hawaiian atmosphere. Some notable aspects of this airport include:

• Location: Situated in Kailua Kona, KOA serves as a gateway to the beautiful beaches and rich cultural heritage of the area.
• Passenger traffic: Millions of passengers pass through KOA annually, providing a diverse audience for advertisers.
• Cultural connection: Advertising at KOA captures the essence of Kailua Kona's charm and engages with the enchanting Hawaiian spirit.
• Global reach: As an international airport, KOA connects advertisers with travelers from around the world.

Kailua Kona Market

• Population: Kailua Kona is a popular tourist destination on the Big Island of Hawaii, with a population of over 12,000 residents, according to the U.S. Census Bureau. The area attracts a diverse range of visitors, providing advertisers with a broad audience.
• Economic growth: Kailua Kona's economy is primarily driven by tourism, with visitors drawn to its beautiful beaches, rich cultural heritage, and outdoor activities. The area also supports local businesses, including restaurants, shops, and art galleries, offering advertisers a variety of opportunities to reach consumers.
• Cultural diversity: Kailua Kona is known for its vibrant Hawaiian culture, which is showcased through its music, dance, and traditional customs. This cultural diversity offers advertisers the chance to engage with a unique and varied audience, both local and international.
• Outdoor attractions: The region is famous for its stunning natural beauty, including pristine beaches, lush forests, and volcanic landscapes. These attractions draw millions of visitors each year, providing advertisers with a captive audience interested in outdoor activities and adventure.
• Events and festivals: Kailua Kona hosts numerous events and festivals throughout the year, such as the Ironman World Championship and the Kona Coffee Cultural Festival. These events attract large crowds, offering additional advertising opportunities for businesses targeting event-goers and sports enthusiasts.
• Education and sustainability: Kailua Kona is home to several educational institutions, including the University of the Nations and the Palamanui Campus of Hawaii Community College. The area also emphasizes sustainability and environmental conservation, making it an attractive market for advertisers targeting eco-conscious and educated audiences.

Kailua Kona Audience

• Local residents: Kailua Kona has a population of over 12,000 residents, according to the U.S. Census Bureau. The community is diverse, with a mix of families, young professionals, and retirees, providing advertisers with opportunities to target specific demographics or appeal to a broader audience.
• International tourists: As a popular tourist destination, Kailua Kona attracts millions of visitors each year. These tourists come from various international destinations, offering advertisers a unique opportunity to reach a global audience and showcase their brand to potential customers from around the world.
• Language diversity: Kailua Kona is known for its rich Hawaiian culture, which includes a variety of languages and dialects. Advertisers should consider language barriers and cultural nuances when crafting their messaging, and may benefit from creating multilingual campaigns or incorporating visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Kailua Kona audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to cultural explorers and food lovers. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: Kailua Kona residents and visitors are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
• Eco-conscious and educated: Kailua Kona is home to several educational institutions and emphasizes sustainability and environmental conservation. This makes it an attractive market for advertisers targeting eco-conscious and educated audiences, who may be more receptive to campaigns promoting sustainable products and services.

Types of Airport Advertising

Here are some of the most common advertising platforms at KOA:

• Video walls: Large, high-resolution screens strategically placed throughout the airport, displaying eye-catching visuals and engaging content. For example, a travel agency could showcase stunning destination images to entice passengers to book their next vacation.
• Airline lounges: Exclusive spaces for premium passengers, offering a captive audience for targeted advertising. Luxury brands could promote their products and services to affluent travelers in these lounges.
• Security areas: High-traffic zones where passengers spend time waiting in line, providing an opportunity for advertisers to capture their attention. A luggage company could promote its durable and stylish suitcases to travelers in need of new baggage.
• In-flight videos: Captive audience entertainment during flights, allowing advertisers to reach passengers with engaging video content. A car rental company could showcase its fleet and special offers to encourage travelers to rent a vehicle upon arrival.
• Baggage claim: Another high-traffic area where passengers wait for their luggage, offering advertising opportunities on carousel displays or digital screens. A local restaurant could advertise its proximity to the airport and special deals for weary travelers.

These are just a few examples of the many advertising opportunities available at KOA, with countless other platforms and formats to explore.

Airport price breakdown

Billboard advertising prices in Kailua Kona vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for billboard advertising in Kailua Kona is approximately $1,500.00, offering a balance between affordability and exposure for advertisers.
• Median Price: The median price for billboard advertising in the area is around $1,200.00, providing a cost-effective option for businesses looking to reach a local audience.
• Lowest Price: The lowest price for billboard advertising in Kailua Kona can be as low as $800.00, making it an accessible choice for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of advertising campaigns in Kailua Kona. Here's a breakdown of these metrics:

• Total Impressions: The total number of impressions for an advertising campaign in Kailua Kona can reach up to 1,000,000, showcasing the potential reach of a well-placed advertisement.
• Average Impressions: The average number of impressions for a campaign in the area is around 500,000, providing a substantial audience for advertisers to engage with.
• Median Impressions: The median number of impressions for advertising campaigns in Kailua Kona is approximately 400,000, indicating a consistent level of exposure for most campaigns.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising campaigns in Kailua Kona is about $3.00, offering a cost-effective way for businesses to reach their target audience.
• Median CPM: The median CPM for campaigns in the area is around $2.50, further highlighting the affordability of advertising in Kailua Kona.

Some of the top airport ad providers for KOA

Here is a list of top providers for KOA advertising:

• Pacific Media Group is a leading media company in Hawaii, offering a wide range of advertising solutions, including billboards and other out-of-home advertising options at KOA.

Other formats for advertising in Kailua Kona

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Kailua Kona:

• Static Billboards: Static billboards in Kailua Kona receive approximately 49,000 impressions with an average CPM of $27.36. This traditional advertising medium offers a constant presence and high visibility, making it a popular choice for businesses looking to make a lasting impression.
• Digital Billboards: Digital billboards in Kailua Kona garner around 9,000 impressions with an average CPM of $4.27. These dynamic displays allow for flexible messaging and eye-catching visuals, making them an attractive option for advertisers seeking to engage their audience in real-time.
• Street Furniture: Street furniture advertising in Kailua Kona generates approximately 49,000 impressions with an average CPM of $29.35. This versatile platform allows advertisers to reach pedestrians and motorists alike, offering a unique opportunity to connect with consumers in their daily environment.
• Retail Venues: Retail venue advertising in Kailua Kona achieves around 48,000 impressions with an average CPM of $22.71. This targeted approach enables advertisers to reach shoppers in a highly relevant context, increasing the likelihood of driving purchase decisions and brand recall.

Get started advertising with AdQuick now!

As you can see, Kailua Kona offers a wealth of advertising opportunities, from traditional billboards to innovative digital displays and street furniture. By leveraging the power of out-of-home advertising, businesses can effectively engage with a diverse audience of local residents, international tourists, and eco-conscious consumers. To make the most of these opportunities, consider partnering with AdQuick, an industry-leading platform that provides tools, resources, and access to a vast network of media partners. With AdQuick, you can execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability for your advertising efforts. Don't miss out on the chance to elevate your brand and reach your target audience in Kailua Kona – Get Started today!