Advertising in Albert J Ellis Airport (OAJ)

*All metrics are based on a 4-week advertising campaign

Albert J Ellis Airport, situated in the thriving city of Jacksonville, offers a unique advertising opportunity for brands. As a gateway to North Carolina's coastal region, this airport connects over 300,000 passengers annually, showcasing the area's rich military and coastal heritage. Advertising at Albert J Ellis Airport allows brands to engage with a diverse audience, tapping into the spirit of Jacksonville and its growing economy. Here, ads become part of the conversation between travelers, locals, and businesses alike.

Why advertise at OAJ?

Albert J Ellis Airport (OAJ) offers a unique advertising opportunity with its notable features and ranking. Some key aspects of OAJ include:

• Passenger traffic: OAJ connects over 300,000 passengers annually, providing a diverse audience for advertisers.
• Location: Situated in Jacksonville, North Carolina, OAJ serves as a gateway to the state's coastal region.
• Military presence: The airport is located near major military installations, offering advertisers access to a unique demographic.
• Local economy: Advertising at OAJ allows brands to tap into Jacksonville's growing economy and engage with both travelers and locals.

Jacksonville Market

Population: Jacksonville is the 14th largest city in North Carolina, with a population of over 72,000 people, according to the U.S. Census Bureau. The city's population has been steadily growing, offering advertisers an expanding audience to target.

Economic growth: Jacksonville's economy is driven by its strong military presence, retail, and healthcare sectors. The city is home to Marine Corps Base Camp Lejeune and Marine Corps Air Station New River, which contribute significantly to the local economy and provide advertisers with a unique demographic to target.

Cultural diversity: Jacksonville boasts a diverse population, with a mix of military personnel, families, and civilians. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics, catering to the unique needs and interests of the community.

Entertainment and sports: The city offers various entertainment options, including parks, recreational facilities, and cultural events. Jacksonville is also home to the Coastal Plains Raceway, a popular destination for motorsports enthusiasts, providing additional advertising opportunities for brands targeting sports fans.

Education and innovation: Jacksonville is home to several higher education institutions, including Coastal Carolina Community College and the University of Mount Olive at Jacksonville. These institutions contribute to the city's educated workforce and foster a culture of innovation, making Jacksonville an attractive market for advertisers targeting tech-savvy and educated audiences.

Jacksonville Audience

• Local residents: Jacksonville's population of over 72,000 people consists of a diverse mix of military personnel, families, and civilians. This offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience within the city.
• Regional tourists: As a gateway to North Carolina's coastal region, Jacksonville attracts tourists interested in exploring the state's beautiful beaches and coastal attractions. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers from across the region.
• Military community: With the presence of Marine Corps Base Camp Lejeune and Marine Corps Air Station New River, Jacksonville has a strong military community. Advertisers can target this unique demographic by tailoring their messaging to resonate with military personnel and their families.
• Interests and lifestyles: The Jacksonville audience enjoys a variety of interests and lifestyles, including outdoor recreation, motorsports, and cultural events. Advertisers can align their campaigns with popular local attractions or events to create a stronger connection with their target audience.
• Education and innovation: Home to higher education institutions like Coastal Carolina Community College and the University of Mount Olive at Jacksonville, the city fosters a culture of innovation and education. Advertisers can target tech-savvy and educated audiences by focusing on topics related to education, technology, and innovation.
• Highly connected: Jacksonville residents are connected through digital platforms, with widespread smartphone usage and social media engagement. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard advertising prices in Jacksonville vary, with options to suit different budgets:

• Average Price: The average price for a billboard in Jacksonville is approximately $1,807.67, offering a range of options for advertisers to choose from.
• Median Price: The median price for billboards in Jacksonville is $0, indicating that there are some highly affordable options available for advertisers on a tight budget.
• Lowest Price: The lowest price for a billboard in Jacksonville is around $825, providing cost-effective advertising opportunities for brands looking to maximize their exposure without breaking the bank.

Airport Impression and CPM Metrics

In this advertising campaign, the impressions and CPM metrics provide valuable insights into the campaign's performance and cost-efficiency:

• Total Impressions: The campaign generated a total of 28,000 impressions, showcasing the brand's reach and visibility.
• Average Impressions: On average, each ad placement received 2,800 impressions, indicating a consistent level of exposure across the campaign.
• Average CPM: The average cost per thousand impressions (CPM) for this campaign was $10,779.01, providing insight into the overall cost-efficiency of the advertising efforts.
• Median CPM: The median CPM for the campaign was $10,725, offering a benchmark for comparing the cost-efficiency of individual ad placements.

Some of the top airport ad providers for OAJ

Here is a list of top billboard providers for OAJ:

• Clear Channel Outdoor is a leading provider of outdoor advertising solutions in Jacksonville, offering a variety of billboard options to suit different advertising needs.

Other formats for advertising in Jacksonville

A closer look at the data reveals the depth and breadth of the other opportunities available in Jacksonville:

• Static Billboards: With 525,000 impressions and an average CPM of $113.85, static billboards offer a classic and effective advertising medium that continues to deliver results in the Jacksonville market.
• Billboards: Billboards in Jacksonville generate over 20,000 impressions with an average CPM of $156.93, providing a traditional yet impactful medium that offers visibility like no other, making it a staple in outdoor advertising strategy.
• Street Furniture: Street furniture advertising garners 1,413,000 impressions and an average CPM of $17.54, offering a versatile and engaging platform for brands to connect with consumers in high-traffic areas.
• Wheat Pastings: Wheat pastings in Jacksonville receive over 15,423,000 impressions and an average CPM of $7,162.38, providing a unique and eye-catching advertising option that can create buzz and drive engagement.
• Retail Venues: Advertising in retail venues generates 20,000 impressions with an average CPM of $17.79, offering brands the opportunity to reach consumers in a targeted and contextually relevant environment.
• Transit: Transit advertising in Jacksonville achieves 2,800,000 impressions and an average CPM of $1,562.66, allowing brands to reach a captive audience of commuters and travelers on the go.
• Everything Else: Other advertising opportunities in Jacksonville garner 667,000 impressions with an average CPM of $103.04, showcasing the wide variety of options available for brands to explore and tailor their campaigns to their specific needs and target audience.

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