Advertising in Huntsville International Airport (Carl T Jones Field) (HSV)
*All metrics are based on a 4-week advertising campaign
Located in the thriving city of Huntsville, Huntsville International Airport (Carl T Jones Field) offers a unique advertising opportunity. As the largest commercial airport in North Alabama, it serves over 1.2 million passengers annually. Huntsville's thriving aerospace and defense industries make it an ideal location for advertisers to target a diverse and affluent audience. At HSV, advertising campaigns can effectively reach both local and international travelers, making a lasting impact on a wide range of demographics.
Why advertise at HSV?
Huntsville International Airport (HSV) offers a unique advertising opportunity with its notable features and ranking. Some highlights of HSV include:
- Aerospace and defense hub: HSV is located in a city with a thriving aerospace and defense industry, attracting a diverse and affluent audience.
- International reach: Advertising campaigns at HSV can effectively target both local and international travelers, maximizing impact across various demographics.
- Annual passenger traffic: HSV serves over 1.2 million passengers annually, providing ample exposure for advertisers.
- North Alabama's largest commercial airport: As the largest commercial airport in the region, HSV offers a prime advertising location for businesses looking to reach a wide audience.
Huntsville Market
Population: Huntsville is the third-largest city in Alabama, with a population of over 200,000 people, according to the U.S. Census Bureau. The city's population has been steadily growing, making it an attractive market for advertisers.
Economic growth: Huntsville's economy is driven by industries such as aerospace, defense, and technology. The city is home to the NASA Marshall Space Flight Center and the U.S. Army's Redstone Arsenal, providing a strong economic base and attracting a skilled workforce.
Cultural diversity: Huntsville boasts a diverse population, with a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics, making it an ideal location for out-of-home advertising campaigns.
Entertainment and sports: The city offers various entertainment options, including the Von Braun Center, which hosts concerts, events, and conventions. Huntsville also has a strong sports culture, with the Rocket City Trash Pandas (MiLB) and the Huntsville Havoc (SPHL) providing additional advertising opportunities.
Education and innovation: Huntsville is a hub for higher education, with institutions such as the University of Alabama in Huntsville and Oakwood University. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.
Huntsville Audience
- Local residents: Huntsville's population of over 200,000 people consists of a diverse mix of professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience in the city's thriving aerospace, defense, and technology industries.
- International travelers: As the largest commercial airport in North Alabama, Huntsville International Airport serves over 1.2 million passengers annually, including both local and international travelers. This presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from various countries.
- Language diversity: Huntsville's diverse population speaks a range of languages, reflecting the city's multicultural background. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
- Interests and lifestyles: Huntsville residents have diverse interests and lifestyles, including a strong sports culture and a passion for arts and entertainment. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
- Highly educated: With a concentration of academic institutions like the University of Alabama in Huntsville and Oakwood University, Huntsville fosters a culture of innovation and research. Advertisers can target tech-savvy and educated audiences, leveraging the city's focus on higher education and innovation.
- Highly connected: Huntsville's residents are well-connected through digital channels, with widespread smartphone usage and a strong presence on social media platforms. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to capitalize on this connectivity.
Airport price breakdown
Billboard advertising prices in Huntsville vary, with options to suit different budgets:
- Average Price: The average price for a billboard in Huntsville is approximately $2,804.06, offering a range of options for advertisers with varying budgets.
- Median Price: The median price for billboard advertising in Huntsville is $0, indicating that there are some highly affordable options available for businesses looking to advertise in the area.
- Lowest Price: The lowest price for billboard advertising in Huntsville is around $1,237.50, providing cost-effective opportunities for businesses seeking to maximize their advertising impact without breaking the bank.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns:
- Total Impressions: The campaign generated a total of 25,040,000 impressions, showcasing the potential reach of advertising in Huntsville.
- Average Impressions: On average, each ad placement received 455,000 impressions, indicating a strong level of exposure for advertisers.
- Median Impressions: The median number of impressions was 0, suggesting that some ad placements may not have performed as well as others in terms of visibility.
- Average CPM: The average cost per thousand impressions (CPM) for the campaign was $0.90, offering a cost-effective way for advertisers to reach their target audience.
- Median CPM: The median CPM for the campaign was $0.89, further highlighting the affordability of advertising in Huntsville.
Some of the top airport ad providers for HSV
Here is a list of top advertising providers at HSV:
- Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of innovative and impactful advertising opportunities at Huntsville International Airport.
Other formats for advertising in Huntsville
A closer look at the data reveals the depth and breadth of the other opportunities available in Huntsville:
- Static Billboards: Static billboards receive over 392,000 impressions with an average CPM of $10.26. This classic advertising medium provides consistent visibility and a strong presence in the Huntsville market.
- Digital Billboards: Digital billboards generate over 40,000 impressions with an average CPM of $16.44. This dynamic and flexible medium allows advertisers to update their messaging in real-time, maximizing relevance and engagement.
- Retail Venues: Retail venues garner over 50,000 impressions with an average CPM of $17.00. Advertising in these high-traffic locations can effectively target consumers in a shopping mindset, increasing the likelihood of conversions.
- Everything Else: Other advertising opportunities in Huntsville, such as murals and experiential campaigns, accumulate over 851,000 impressions with an average CPM of $8.35. These unique and diverse options allow advertisers to think outside the box and create memorable experiences for their target audience.
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