Advertising in Hays Regional Airport (HYS)
*All metrics are based on a 4-week advertising campaign
Located in the thriving center of Hays, Kansas, Hays Regional Airport serves as a vital gateway for travelers and a unique opportunity for advertisers. This bustling airport connects thousands of passengers yearly, reflecting the vibrant spirit of Hays itself. Advertising at Hays Regional Airport reaches a diverse audience while showcasing local culture and innovation. Here, each advertisement becomes an essential part of an ongoing conversation among travelers, industries, and the Hays community.
Why advertise at HYS?
Hays Regional Airport (HYS) offers a unique advertising opportunity with its notable features and ranking. Some key aspects of HYS include:
- Accessibility: HYS provides easy access to major highways and local attractions, making it a convenient choice for travelers.
- Regional hub: Serving as a regional hub, HYS connects passengers to larger airports and cities, expanding the reach of advertising campaigns.
- Local culture: Advertising at HYS allows brands to tap into the vibrant spirit of Hays and its community, creating a lasting impression on travelers.
- Targeted audience: With thousands of passengers passing through HYS each year, advertisers can reach a diverse and captive audience.
Hays Market
- Population: Hays is a growing city in Kansas with a population of over 20,000 people, according to the U.S. Census Bureau. This population size offers advertisers the opportunity to reach a significant number of potential customers.
- Economic growth: Hays has a diverse economy, with major industries including agriculture, healthcare, education, and retail. The city is also home to several large employers, such as Hays Medical Center, Fort Hays State University, and Eagle Communications, providing a stable economic base for advertisers.
- Cultural diversity: Hays is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
- Entertainment and sports: The city offers various entertainment options, hosting events, concerts, and festivals throughout the year. Hays is also home to Fort Hays State University's sports teams, attracting fans and providing additional advertising opportunities.
- Education and innovation: Hays is a center for higher education, with prestigious institutions such as Fort Hays State University and North Central Kansas Technical College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.
Hays Audience
- Local residents: Hays has a population of over 20,000 people, encompassing a mix of families, students, professionals, and retirees. This diverse population allows advertisers to target specific demographic groups or appeal to a broader audience within the Hays community.
- Regional travelers: As a regional hub, Hays Regional Airport connects passengers to larger airports and cities, expanding the reach of advertising campaigns. This presents an opportunity for advertisers to target both local and regional travelers, increasing brand exposure and potential customer base.
- Language diversity: Hays is known for its cultural diversity, which includes a variety of languages spoken by its residents. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
- Interests and lifestyles: The Hays audience is characterized by a range of interests and lifestyles, including sports fans, arts and culture enthusiasts, and outdoor adventurers. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
- Highly educated: With prestigious institutions like Fort Hays State University and North Central Kansas Technical College, Hays is a center for higher education. Advertisers can target tech-savvy and educated audiences by focusing on innovation, research, and academic achievements in their campaigns.
- Connected community: Hays residents are connected through local media outlets, social media platforms, and community events. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, local influencers, and interactive experiences, enhancing their brand presence in the Hays community.
Airport price breakdown
Billboard advertising prices in Hays vary depending on factors such as location, size, and visibility, with the following price ranges:
- Average Price: The average price for billboard advertising in Hays is approximately $1,200.00, offering a cost-effective option for advertisers seeking to reach a broad audience.
- Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility for their billboard campaigns in Hays.
- Lowest Price: The lowest price for billboard advertising in Hays is close to $800.00, providing an accessible entry point for businesses with smaller budgets or those looking to test the effectiveness of outdoor advertising.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Hays Regional Airport:
- Total Impressions: The total impressions for a 4-week advertising campaign at Hays Regional Airport is approximately 500,000, showcasing the potential reach of an ad campaign in this location.
- Average Impressions: The average impressions for a 4-week campaign at Hays Regional Airport is around 125,000, offering a substantial audience for advertisers to target.
- Median Impressions: With a median impressions count of about 100,000, advertisers can expect a consistent level of exposure for their campaigns at Hays Regional Airport.
- Average CPM (Cost Per Thousand Impressions): The average CPM for a 4-week advertising campaign at Hays Regional Airport is approximately $9.60, demonstrating the cost-effectiveness of advertising in this location.
- Median CPM: The median CPM for a 4-week campaign at Hays Regional Airport is around $11.00, offering a balanced cost-to-reach ratio for advertisers.
Some of the top airport ad providers for HYS
Here is a list of top providers for HYS:
- Advance Media: Advance Media specializes in airport marketing and advertising, offering tailored solutions for businesses looking to advertise at Hays Regional Airport.
Other formats for advertising in Hays
A closer look at the data reveals the depth and breadth of the other opportunities available in Hays:
- Static Billboards: Static billboards in Hays receive approximately 7,000 impressions with an average CPM of $41.76. This traditional form of advertising offers a constant presence and high visibility, making it a reliable choice for advertisers.
- Billboards: Billboards in Hays garner around 50,000 impressions with an average CPM of $11.14. This classic and effective medium provides a large-scale canvas for advertisers to make a lasting impact on their target audience.
- Retail Venues: Retail venues in Hays generate about 50,000 impressions with an average CPM of $20.92. Advertising in these high-traffic locations allows brands to engage with consumers in a shopping mindset, increasing the likelihood of conversions.
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