Advertising in Harrisburg International Airport (MDT)

*All metrics are based on a 4-week advertising campaign

Situated in the thriving capital of Pennsylvania, Harrisburg International Airport serves as a key gateway for travelers and a unique opportunity for advertisers. This bustling airport connects over 1.2 million passengers annually, showcasing the rich history and vibrant culture of Harrisburg. Here, advertising goes beyond conventional boundaries, engaging a diverse audience while emphasizing local charm and innovation. At MDT, each advertisement is more than a message; it's a vital component of an ongoing conversation among cultures, industries, and countless travelers.

Why advertise at MDT?

Harrisburg International Airport (MDT) offers a unique advertising experience for brands looking to connect with a diverse audience. Some notable aspects of MDT include:

• Passenger traffic: MDT serves over 1.2 million passengers annually, providing ample opportunities for advertisers to reach a wide audience.
• Local charm: Advertising at MDT emphasizes the rich history and vibrant culture of Harrisburg, making it an attractive platform for brands looking to connect with the local community.
• Innovative advertising: MDT goes beyond conventional advertising methods, engaging audiences through unique and creative campaigns.
• Cultural conversation: Advertisements at MDT contribute to an ongoing dialogue among various cultures, industries, and travelers, making it an ideal platform for brands looking to make a lasting impact.

Harrisburg Market

• Population: Harrisburg is the capital city of Pennsylvania, with a population of over 570,000 people in the metropolitan area, according to the U.S. Census Bureau. This population size offers advertisers a sizable audience to target with their campaigns.
• Economic growth: Harrisburg's economy is diverse, with major industries including healthcare, education, government, and manufacturing. The city is also home to several large employers, such as Hershey Foods, Highmark Health, and the Commonwealth of Pennsylvania, providing a stable economic base for advertisers to tap into.
• Cultural diversity: Harrisburg boasts a rich cultural heritage and a diverse population, encompassing various ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics in their campaigns.
• Entertainment and sports: The city offers a variety of entertainment options, including museums, theaters, and festivals, such as the annual Kipona Festival and the Harrisburg Shakespeare Festival. While Harrisburg does not host major professional sports teams, it is home to the minor league baseball team, the Harrisburg Senators, offering additional advertising opportunities.
• Education and innovation: Harrisburg is home to several higher education institutions, including Harrisburg University of Science and Technology, Penn State Harrisburg, and the Pennsylvania College of Health Sciences. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Harrisburg Audience

• Local residents: Harrisburg's metropolitan area has a population of over 570,000 people, encompassing a mix of young professionals, families, students, and retirees. This diverse population allows advertisers to target specific demographic groups or appeal to a broader audience in their campaigns.
• Regional tourists: As the capital city of Pennsylvania, Harrisburg attracts visitors from across the state and nearby regions. These tourists present a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers from various locations.
• Language diversity: Harrisburg's diverse population includes speakers of various languages, such as English, Spanish, and other languages. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Harrisburg audience has a wide range of interests and lifestyles, from history buffs and arts enthusiasts to outdoor adventurers and foodies. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: Harrisburg residents are well-connected through smartphones and social media platforms, making them receptive to digital advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to capitalize on this connectivity.
• Educated and innovative: With several higher education institutions in the area, Harrisburg's population includes a significant number of educated and tech-savvy individuals. Advertisers can target this audience by focusing on innovation, research, and cutting-edge technology in their campaigns.

Types of Airport Advertising

Here are some of the most common advertising platforms at MDT:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching visuals and dynamic content, capturing the attention of passengers as they navigate the terminal.
• Airline lounges: Advertising in airline lounges allows brands to target a more affluent and captive audience, with opportunities for product placements, sponsored amenities, or branded experiences.
• Security areas: Advertisements in security areas can take advantage of the captive audience waiting in line, using engaging visuals or interactive displays to entertain and inform passengers during their wait.
• In-flight videos: Brands can create custom content or sponsor segments in in-flight entertainment systems, reaching passengers during their flight when they are more likely to be attentive and engaged.
• Baggage claim: Advertising in baggage claim areas can target arriving passengers, using large-format displays or digital screens to welcome travelers and promote local attractions, services, or products.

These examples represent just a fraction of the numerous advertising opportunities available at airports like MDT, with countless other platforms and formats to explore.

Airport price breakdown

Billboard pricing in Harrisburg varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Harrisburg is approximately $1,500.00, offering a balance between affordability and visibility for advertisers.
• Median Price: The median price for a billboard in Harrisburg stands at around $1,200.00, providing a cost-effective option for brands looking to reach a wide audience.
• Lowest Price: The lowest price for a billboard in Harrisburg can be as low as $500.00, making it an attractive choice for smaller businesses or those with limited advertising budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in understanding the effectiveness of advertising campaigns in Harrisburg. Here's a breakdown of these metrics:

• Total Impressions: The total impressions for an advertising campaign in Harrisburg can reach up to 1,000,000, depending on the platform and audience reach.
• Average Impressions: On average, an advertising campaign in Harrisburg can generate around 500,000 impressions, providing a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a campaign in Harrisburg stands at approximately 400,000, offering a reliable benchmark for advertisers to gauge their campaign's performance.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign in Harrisburg is around $3.00, reflecting the cost-effectiveness of reaching a wide audience in the area.
• Median CPM: The median CPM for a campaign in Harrisburg is approximately $2.50, providing a competitive rate for advertisers looking to maximize their return on investment.

Some of the top airport ad providers for MDT

Here is a list of top providers for advertising at MDT:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of platforms and formats to help brands connect with travelers.

Other formats for advertising in Harrisburg

A closer look at the data reveals the depth and breadth of the other opportunities available in Harrisburg:

• Static Billboards: Static billboards in Harrisburg generate approximately 371,000 impressions with an average CPM of $12,826.57. This traditional advertising medium offers a constant presence and high visibility for brands looking to make a lasting impression.
• Digital Billboards: Digital billboards in Harrisburg receive around 50,000 impressions and have an average CPM of $9.76. This dynamic and flexible medium allows advertisers to update their messaging in real-time, catering to different audiences and time-sensitive promotions.
• Street Furniture: Street furniture advertising in Harrisburg garners about 92,000 impressions with an average CPM of $54,553.48. This form of advertising targets pedestrians and commuters, offering brands the opportunity to engage with consumers in high-traffic urban areas.
• Wheat Pastings: Wheat pastings in Harrisburg accumulate approximately 18,280,000 impressions and have an average CPM of $0.89. This creative and eye-catching medium allows advertisers to showcase their brand in unique and unexpected locations, generating buzz and capturing attention.
• Retail Venues: Advertising in retail venues in Harrisburg generates around 50,000 impressions with an average CPM of $8.79. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of purchase and brand recall.
• Transit: Transit advertising in Harrisburg receives about 3,262,000 impressions and has an average CPM of $16.69. This medium targets commuters and travelers, offering brands the opportunity to engage with a captive audience during their daily routines.
• Bus: Bus advertising in Harrisburg garners approximately 3,724,000 impressions with an average CPM of $7.52. This mobile advertising platform allows brands to reach a wide audience across the city, increasing visibility and brand awareness.
• Everything Else: Other advertising opportunities in Harrisburg generate around 1,107,000 impressions with an average CPM of $8.67. These diverse platforms offer brands the chance to explore unique and innovative ways to connect with their target audience.

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