Advertising in Central Nebraska Regional Airport (GRI)
*All metrics are based on a 4-week advertising campaign
Central Nebraska Regional Airport, situated in the thriving city of Grand Island, offers a unique advertising opportunity for brands. As the gateway to the region, this airport connects over 70,000 passengers annually and showcases the rich agricultural and industrial heritage of Grand Island. Advertising at CNRA reaches a diverse audience while emphasizing local pride and progress. Here, each advertisement becomes a vital component of the ongoing conversation between the community, businesses, and travelers.
Why advertise at GRI?
Central Nebraska Regional Airport (GRI) offers a unique advertising opportunity with several notable features, including its ranking in the Airport Rankings 2022 by the Bureau of Transportation Statistics. Some of the highlights of GRI are:
- Passenger traffic: GRI connects over 70,000 passengers annually, making it a bustling hub for the region.
- Local pride: Advertising at GRI emphasizes the rich agricultural and industrial heritage of Grand Island, fostering a sense of community and progress.
- Diverse audience: GRI's advertising reaches a wide range of travelers, from business professionals to tourists, ensuring maximum exposure for brands.
- Strategic location: As the gateway to Central Nebraska, GRI offers advertisers the opportunity to target both local and visiting audiences, making it an ideal platform for brand promotion.
Grand Island Market
- Population: Grand Island is the fourth largest city in Nebraska, with a population of over 50,000 people, according to the U.S. Census Bureau. This growing community offers advertisers a concentrated audience in the Central Nebraska region.
- Economic growth: Grand Island's economy is primarily driven by agriculture, manufacturing, and healthcare industries. Major employers in the area include JBS USA, CHI Health St. Francis, and Case New Holland, providing a diverse range of advertising opportunities for brands targeting different sectors.
- Cultural diversity: Grand Island is home to a diverse population, with a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics, making it an attractive market for brand promotion.
- Entertainment and sports: The city offers various entertainment options, including the annual Nebraska State Fair, the Heartland Events Center, and Island Oasis Water Park. These attractions draw visitors from across the region, providing additional advertising opportunities for brands targeting both local and visiting audiences.
- Education and innovation: Grand Island is home to several educational institutions, including Central Community College and the University of Nebraska Extension. These institutions contribute to the city's culture of learning and innovation, making it an appealing market for advertisers targeting educated and forward-thinking audiences.
Grand Island Audience
- Local residents: Grand Island, with a population of over 50,000 people, is home to a diverse community, including families, young professionals, and retirees. This offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience in the Central Nebraska region.
- Regional tourists: As a hub for Central Nebraska, Grand Island attracts visitors from surrounding areas for events like the Nebraska State Fair and the Island Oasis Water Park. This presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers from nearby cities and towns.
- Language diversity: Grand Island is home to a mix of ethnicities, races, and backgrounds, which contributes to the linguistic diversity of the city. Advertisers can consider creating multilingual campaigns or incorporating visual storytelling to effectively communicate with a wider audience and cater to the diverse population.
- Interests and lifestyles: The Grand Island audience is characterized by a wide range of interests and lifestyles, from agriculture and manufacturing to healthcare and education. Advertisers can align their campaigns with local industries, events, or attractions to create a stronger connection with their target audience.
- Highly connected: Grand Island residents are increasingly connected through digital platforms, with growing smartphone usage and social media engagement. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching both local and visiting audiences.
Airport price breakdown
Billboard advertising prices in Grand Island vary depending on factors such as location, size, and visibility, with the following price breakdown:
- Average Price: The average price for billboard advertising in Grand Island is approximately $1,200.00, offering a cost-effective option for brands looking to reach a wide audience.
- Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility for their billboard campaigns in the area.
- Lowest Price: The lowest price for billboard advertising in Grand Island can be as low as $800.00, providing an accessible entry point for smaller businesses or those with limited budgets.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Central Nebraska Regional Airport:
- Total Impressions: The total impressions for a 4-week advertising campaign at GRI can reach up to 1,000,000, showcasing the potential reach of advertising in this bustling regional hub.
- Average Impressions: On average, an advertising campaign at GRI can generate around 500,000 impressions, offering a significant opportunity for brands to connect with their target audience.
- Median Impressions: The median impressions for a campaign at GRI stand at approximately 450,000, indicating a consistent level of exposure for advertisers.
- Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at GRI is around $2.40, providing a cost-effective solution for brands looking to maximize their return on investment.
- Median CPM: With a median CPM of approximately $2.20, advertisers can find a balance between reach and affordability for their campaigns at Central Nebraska Regional Airport.
Some of the top airport ad providers for GRI
Here is a list of top billboard providers for Central Nebraska Regional Airport:
- Strobe L Inc offers a variety of advertising solutions, catering to the unique needs of brands looking to advertise at GRI.
Other formats for advertising in Grand Island
A closer look at the data reveals the depth and breadth of the other opportunities available in Grand Island:
- Static Billboards: Static billboards in Grand Island generate approximately 161,000 impressions with an average CPM of $4.19. This traditional advertising medium offers a consistent presence and high visibility, making it a reliable choice for brands.
- Digital Billboards: Digital billboards in Grand Island garner around 36,000 impressions with an average CPM of $9.12. This dynamic and eye-catching medium allows for greater flexibility and creativity, capturing the attention of passersby.
- Retail Venues: Advertising in retail venues in Grand Island reaches approximately 36,000 impressions with an average CPM of $7.57. This targeted approach allows brands to engage with consumers in a relevant and contextually appropriate setting.
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