Advertising in Fort Wayne International Airport (FWA)

*All metrics are based on a 4-week advertising campaign

Fort Wayne International Airport, situated in the thriving city of Fort Wayne, Indiana, offers a unique advertising opportunity for brands. As a growing regional hub, the airport connects over 800,000 passengers annually, showcasing the city's rich history and vibrant culture. Advertising at FWA allows businesses to engage with a diverse audience, tapping into the local community and beyond. In this bustling airport, each advertisement becomes a powerful tool for connecting with travelers and amplifying brand visibility.

Why advertise at FWA?

Fort Wayne International Airport (FWA) is a growing regional hub with unique features that make it an attractive advertising location. Some of the notable aspects of FWA include:

• Passenger traffic: FWA connects over 800,000 passengers annually, providing a diverse audience for advertisers.
• Regional connectivity: The airport serves as a vital link for the city of Fort Wayne, connecting it to major cities across the United States.
• Vibrant culture: FWA showcases the rich history and culture of Fort Wayne, offering advertisers a chance to tap into the local community.
• Advertising opportunities: The airport offers a variety of advertising options, from static billboards to hand-painted murals, ensuring maximum brand visibility.

Fort Wayne Market

• Population: Fort Wayne is the second-largest city in Indiana, with a population of over 270,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a sizable audience to target.
• Economic growth: Fort Wayne's economy is diverse, with major industries including healthcare, manufacturing, and retail trade. The city is also home to several large employers, such as Parkview Health, General Motors, and Lincoln Financial Group, providing a stable economic base for advertisers.
• Cultural diversity: Fort Wayne is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
• Entertainment and sports: The city offers various entertainment options, hosting events, concerts, and festivals throughout the year. Fort Wayne is also home to several minor league sports teams, including the Fort Wayne Komets (ECHL), Fort Wayne Mad Ants (NBA G League), and Fort Wayne TinCaps (MiLB), attracting sports fans and providing additional advertising opportunities.
• Education and innovation: Fort Wayne is a hub for higher education, with institutions such as Indiana University-Purdue University Fort Wayne, Indiana Tech, and Ivy Tech Community College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Fort Wayne Audience

Local residents: Fort Wayne's population of over 270,000 people consists of a diverse mix of individuals, including young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the city.

Regional travelers: As a regional hub, Fort Wayne International Airport connects over 800,000 passengers annually, offering advertisers the opportunity to reach travelers from surrounding areas. This audience includes both business and leisure travelers, providing a wide range of potential customers for advertisers to target.

Language diversity: Fort Wayne is home to a diverse population, with a mix of ethnicities, races, and backgrounds. This diversity results in a variety of languages spoken throughout the city, presenting both a challenge and an opportunity for advertisers to create inclusive and culturally sensitive campaigns.

Interests and lifestyles: The Fort Wayne audience is characterized by a wide range of interests and lifestyles, from arts and culture enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.

Highly educated: Fort Wayne is a hub for higher education, with institutions such as Indiana University-Purdue University Fort Wayne, Indiana Tech, and Ivy Tech Community College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Connected audience: With widespread internet access and a strong presence on social media platforms, the Fort Wayne audience is highly connected and receptive to digital advertising. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard pricing in Fort Wayne varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Fort Wayne is approximately $1,200.00, offering a cost-effective advertising solution for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, billboards in Fort Wayne cater to a variety of budgets, making them accessible to both small and large advertisers.
• Lowest Price: The lowest price for a billboard in Fort Wayne can be as affordable as $800.00, providing an economical option for businesses seeking to maximize their advertising impact with minimal investment.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Fort Wayne International Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at FWA can reach up to 1,000,000, showcasing the potential for extensive audience exposure.
• Average Impressions: On average, a 4-week advertising campaign at FWA can generate around 500,000 impressions, offering a substantial opportunity for brand visibility.
• Median Impressions: The median impressions for a 4-week advertising campaign at FWA stand at approximately 450,000, indicating a consistent level of audience engagement.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a 4-week advertising campaign at FWA is about $2.40, demonstrating a cost-effective solution for reaching a wide audience.
• Median CPM: With a median CPM of around $2.20, advertising at FWA caters to various budgets while still providing significant audience reach.

Some of the top airport ad providers for FWA

Here is a list of top providers for advertising at Fort Wayne International Airport:

• Fortwayne Airport Authority offers a variety of advertising opportunities at FWA, helping businesses reach a diverse audience of travelers.

Other formats for advertising in Fort Wayne

A closer look at the data reveals the depth and breadth of the other opportunities available in Fort Wayne:

• Static Billboards: Static billboards in Fort Wayne generate approximately 306,683 impressions with an average CPM of $8.32. This classic advertising medium provides a constant presence, making it a reliable choice for outdoor advertising campaigns.
• Billboards: Billboards in Fort Wayne receive around 40,215 impressions and have an average CPM of $49.11. This versatile and eye-catching medium can be tailored to various campaign objectives, offering a flexible option for advertisers.
• Street Furniture: Street furniture advertising in Fort Wayne garners about 438,212 impressions with an average CPM of $11.62. This type of advertising integrates seamlessly into the urban landscape, allowing brands to engage with consumers in their everyday environment.
• Retail Venues: Advertising in retail venues in Fort Wayne generates approximately 75,000 impressions and has an average CPM of $13.65. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversion.
• Everything Else: Other advertising opportunities in Fort Wayne accumulate around 675,961 impressions with an average CPM of $3.50. These diverse options provide advertisers with a wide range of platforms to connect with their target audience in unique and innovative ways.

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