Advertising in Bishop International Airport (FNT)

*All metrics are based on a 4-week advertising campaign

Located in the thriving city of Flint, Bishop International Airport serves as a key gateway to Michigan and beyond, offering advertisers a unique opportunity to engage with a diverse audience. With over 1 million passengers annually, this bustling airport showcases the best of Flint's innovative spirit and rich cultural heritage. At Bishop International Airport, advertising goes beyond traditional boundaries, connecting with travelers from various backgrounds and industries, making each ad an essential part of an ongoing global conversation.

Why advertise at FNT?

Bishop International Airport (FNT) offers a unique advertising platform with its notable features and ranking. Here are five key aspects that make FNT stand out:

• Accessibility: FNT's convenient location makes it an ideal choice for travelers in the region, providing easy access to major highways and nearby cities.
• Efficiency: The airport is known for its efficient operations, ensuring a smooth and hassle-free experience for passengers and advertisers alike.
• Modern Amenities: FNT offers state-of-the-art facilities and amenities, creating a comfortable environment for travelers and an attractive platform for advertisers.
• Community Engagement: The airport actively engages with the local community, hosting events and supporting initiatives that showcase Flint's vibrant culture and innovative spirit.

Flint Market

Population: Flint is the seventh-largest city in Michigan, with a population of over 95,000 people, according to the U.S. Census Bureau. This diverse population offers advertisers a variety of target audiences and demographics to reach.

Economic Growth: Flint's economy is driven by industries such as healthcare, education, and manufacturing. The city is home to major employers like General Motors, McLaren Flint, and Hurley Medical Center, providing a stable economic base and advertising opportunities for businesses targeting professionals in these sectors.

Cultural Diversity: Flint boasts a rich cultural heritage and diverse population, encompassing a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to connect with a wide range of audiences, making Flint an attractive market for inclusive advertising campaigns.

Entertainment and Sports: The city offers various entertainment options, including theaters, museums, and parks. Flint is also home to the Flint Firebirds, a major junior ice hockey team in the Ontario Hockey League, attracting sports enthusiasts and providing additional advertising opportunities.

Education and Innovation: Flint is a hub for higher education, with institutions such as the University of Michigan-Flint, Kettering University, and Mott Community College. This concentration of academic institutions fosters a culture of innovation and research, making Flint an appealing market for advertisers targeting educated and tech-savvy audiences.

Flint Audience

• Local residents: Flint's population of over 95,000 people consists of a diverse mix of residents, including young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the Flint community.
• Regional tourists: Flint attracts tourists from nearby cities and states, drawn to its rich cultural heritage, museums, and parks. This presents an opportunity for advertisers to reach a regional audience and showcase their brand to potential customers visiting Flint.
• Language diversity: Flint's diverse population speaks a range of languages, reflecting the city's multicultural background. Advertisers can consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Flint audience is characterized by various interests and lifestyles, from arts and culture enthusiasts to sports fans and outdoor adventurers. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Education and innovation: With a concentration of academic institutions in Flint, the local audience is educated and tech-savvy. Advertisers can leverage this by targeting professionals, students, and researchers, using innovative advertising strategies to engage with this audience segment.
• Highly connected: Flint residents are increasingly connected through smartphones and social media platforms, making them receptive to digital advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to capture the attention of the Flint audience.

Airport price breakdown

Billboard pricing in Flint varies depending on factors such as location, size, and visibility, with the following price breakdown:

• Average Price: The average price for a billboard in Flint is approximately $X,XXX.XX, offering a balance between affordability and exposure for advertisers.
• Median Price: With a median price of $X,XXX.XX, this represents the middle ground in billboard pricing, providing a cost-effective option for businesses seeking to reach their target audience.
• Lowest Price: The lowest price for a billboard in Flint is around $XXX.XX, making it an accessible advertising option for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics play a crucial role in evaluating the effectiveness of advertising campaigns, with the following breakdown:

• Total Impressions: With 0 total impressions, it's essential for advertisers to optimize their campaigns to reach a wider audience and increase overall exposure.
• Average Impressions: An average of 0 impressions indicates that there's room for improvement in targeting and messaging to better engage with the intended audience.
• Median Impressions: A median of 0 impressions suggests that advertisers should reevaluate their strategies to ensure they're effectively capturing the attention of their target market.
• Average CPM (Cost Per Thousand Impressions): At an average CPM of $0.00, advertisers should consider the cost-effectiveness of their campaigns and explore ways to maximize their return on investment.
• Median CPM: With a median CPM of $0.00, it's important for advertisers to weigh the costs and benefits of their campaigns, ensuring they're making the most of their advertising budget.

Some of the top airport ad providers for FNT

Here is a list of top providers for FNT:

• Advance Media: Advance Media specializes in airport marketing and advertising, offering tailored solutions for businesses looking to reach travelers at FNT.

Other formats for advertising in Flint

A closer look at the data reveals the depth and breadth of the other opportunities available in Flint:

• Static Billboards: In Flint, static billboards get over 242,000 impressions with an average CPM of $8.36. This classic advertising medium offers a consistent presence, making it a reliable choice for outdoor advertising campaigns.
• Digital Billboards: Digital billboards in Flint receive approximately 784 impressions and have an average CPM of $23.23. This modern and dynamic medium allows for flexible messaging and real-time updates, making it an attractive option for advertisers seeking to engage with their audience.
• Retail Venues: Advertising in retail venues in Flint generates around 24,000 impressions with an average CPM of $20.16. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Flint garners about 4,200,000 impressions and has an average CPM of $5.94. This highly visible medium offers advertisers the opportunity to reach a captive audience during their daily commutes, making it an effective way to build brand awareness.
• Everything Else: Other advertising opportunities in Flint, such as alternative outdoor formats, generate approximately 1,107,000 impressions with an average CPM of $12.35. These diverse options allow advertisers to think outside the box and create unique campaigns that resonate with their target audience.

Get started advertising with AdQuick now!

AdQuick simplifies the out-of-home (OOH) advertising process by connecting advertisers to over 1,400 premium OOH media owners across the U.S. and abroad. With a comprehensive view of the entire OOH market, users can efficiently plan, buy, and measure various types of outdoor advertising, from static billboards to hand-painted murals. By signing up, you'll gain immediate access to a global network of media owners, execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. Don't miss out on the opportunity to elevate your advertising strategy – Get Started with AdQuick today.