Advertising in Fayetteville Regional Airport (Grannis Field) (FAY)
*All metrics are based on a 4-week advertising campaign
Located in the thriving city of Fayetteville, Fayetteville Regional Airport (Grannis Field) offers a unique advertising opportunity for brands. Serving as a gateway to the region's military installations and diverse population, this airport connects over 500,000 passengers annually. Advertising at Grannis Field allows brands to engage with a captive audience, showcasing their message in a bustling environment that reflects the spirit of Fayetteville and its rich history.
Why advertise at FAY?
Fayetteville Regional Airport (FAY) offers a unique advertising opportunity with its notable features and ranking. Here are five key aspects of FAY:
- Passenger traffic: FAY connects over 500,000 passengers annually, providing a captive audience for advertisers.
- Regional gateway: The airport serves as a gateway to the region's military installations and diverse population.
- Location: FAY is situated in the thriving city of Fayetteville, reflecting the spirit and rich history of the area.
- Advertising potential: Brands can showcase their message in a bustling environment, engaging with passengers in a high-traffic setting.
Fayetteville Market
Population: Fayetteville is the sixth-largest city in North Carolina, with a population of over 210,000 people, according to the U.S. Census Bureau. The city's diverse population offers advertisers the opportunity to target a wide range of audiences and demographics.
Economic growth: Fayetteville's economy is driven by its proximity to Fort Bragg, one of the largest military installations in the world. The city also has a growing healthcare sector, with major employers such as Cape Fear Valley Health System and Womack Army Medical Center. These industries provide a stable economic base and potential advertising opportunities for brands targeting military personnel and healthcare professionals.
Cultural diversity: Fayetteville is known for its rich military history and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to engage with a broad audience and tailor their messaging to resonate with different cultural groups.
Entertainment and sports: The city offers a variety of entertainment options, including the Crown Complex, which hosts concerts, sporting events, and other performances. Fayetteville is also home to the Fayetteville Woodpeckers, a minor league baseball team, providing additional advertising opportunities for brands targeting sports enthusiasts.
Education and innovation: Fayetteville is home to several higher education institutions, such as Fayetteville State University and Methodist University. These academic institutions contribute to a culture of innovation and research, making the city an attractive market for advertisers targeting educated and tech-savvy audiences.
Fayetteville Audience
- Local residents: Fayetteville's population of over 210,000 people consists of a diverse mix of military personnel, families, students, and professionals. Advertisers can target specific demographic groups or appeal to a broader audience, taking advantage of the city's unique blend of residents.
- Regional tourists: As a gateway to the region's military installations and home to various entertainment options, Fayetteville attracts regional tourists. This presents an opportunity for advertisers to reach visitors from neighboring areas and showcase their brand to potential customers.
- Cultural diversity: Fayetteville's rich military history and diverse population, including a mix of ethnicities, races, and backgrounds, offer advertisers the chance to engage with a broad audience and tailor their messaging to resonate with different cultural groups.
- Interests and lifestyles: The Fayetteville audience is characterized by a wide range of interests and lifestyles, from military families to healthcare professionals and sports enthusiasts. Advertisers can align their campaigns with local events, attractions, or trending topics to create a stronger connection with their target audience.
- Highly connected: With a strong presence of higher education institutions and a growing healthcare sector, the Fayetteville audience is likely to be tech-savvy and connected. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
Airport price breakdown
Billboard pricing in Fayetteville varies depending on factors such as location, size, and visibility, with the following average, median, and lowest prices:
- Average Price: The average price for a billboard in Fayetteville is approximately $1,200.00, reflecting a range of options suitable for different advertising budgets.
- Median Price: With a median price of around $1,100.00, billboards in Fayetteville offer a balanced cost for advertisers seeking a middle ground between premium and budget options.
- Lowest Price: The lowest price for a billboard in Fayetteville can be as affordable as $800.00, providing an accessible entry point for smaller businesses or those looking to test the effectiveness of outdoor advertising.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Fayetteville Regional Airport:
- Total Impressions: The total impressions for a 4-week advertising campaign at FAY can reach up to 1,000,000, showcasing the potential reach of a well-placed advertisement.
- Average Impressions: On average, an advertising campaign at FAY can generate around 500,000 impressions, offering a significant opportunity for brands to engage with their target audience.
- Median Impressions: The median impressions for a campaign at FAY stand at approximately 450,000, reflecting a balanced exposure for advertisers seeking a middle ground between high and low reach options.
- Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Fayetteville is around $2.40, providing a cost-effective solution for advertisers looking to maximize their return on investment.
- Median CPM: With a median CPM of approximately $2.20, advertising at FAY offers a balanced cost per thousand impressions for brands seeking a cost-efficient advertising solution.
Some of the top airport ad providers for FAY
Here is a list of top providers for advertising at Fayetteville Regional Airport:
- Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of advertising formats and opportunities at FAY.
Other formats for advertising in Fayetteville
A closer look at the data reveals the depth and breadth of the other opportunities available in Fayetteville:
- Static Billboards: Static billboards generate approximately 100,000 impressions with an average CPM of $2.95. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for outdoor campaigns.
- Digital Billboards: Digital billboards receive around 11,000 impressions and have an average CPM of $7.63. This versatile and dynamic medium allows for creative flexibility and real-time updates, making it an attractive option for advertisers seeking to stand out.
- Retail Venues: Advertising in retail venues can garner about 50,000 impressions with an average CPM of $5.97. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversion.
- Everything Else: Other advertising opportunities in Fayetteville, such as specialty formats and unique placements, can achieve approximately 989,000 impressions with an average CPM of $3.28. These diverse options enable advertisers to explore innovative ways to connect with their target audience and make a lasting impression.
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