Advertising in Paine Field (Snohomish County Airport) (PAE)

*All metrics are based on a 4-week advertising campaign

Located in the thriving city of Everett, Paine Field (Snohomish County Airport) serves as a vital gateway to the Pacific Northwest and a unique opportunity for advertisers. This bustling airport connects millions of passengers annually, while showcasing the innovative spirit of Everett and its surrounding areas. At Paine Field, advertising goes beyond traditional boundaries, engaging a diverse audience and celebrating the region's rich culture and industry. Here, each advertisement contributes to an ongoing conversation among travelers, businesses, and the local community.

Why advertise at PAE?

Paine Field Airport (PAE) offers a unique advertising opportunity with its notable features and ranking. Some key aspects of PAE include:

• Accessibility: PAE serves as a convenient alternative to Seattle-Tacoma International Airport for travelers in the region.
• Regional hub: The airport connects millions of passengers annually, making it a vital gateway to the Pacific Northwest.
• Innovative spirit: PAE showcases the innovative spirit of Everett and its surrounding areas, attracting a diverse audience.
• Engaging advertising: Advertising at PAE goes beyond traditional boundaries, contributing to an ongoing conversation among travelers, businesses, and the local community.

Everett Market

• Population: Everett is the largest city in Snohomish County, Washington, with a population of over 110,000 people, according to the U.S. Census Bureau. This growing population offers a diverse audience for advertisers to target.
• Economic growth: Everett's economy is driven by industries such as aerospace, advanced manufacturing, and healthcare. The city is home to Boeing's largest assembly plant, as well as several other major employers, creating a strong economic base for advertisers to tap into.
• Cultural diversity: Everett is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
• Entertainment and sports: The city offers various entertainment options, including the Angel of the Winds Arena, which hosts concerts, sporting events, and other performances. Everett is also home to the Everett Silvertips (WHL) and the AquaSox (MiLB), attracting sports fans and providing additional advertising opportunities.
• Education and innovation: Everett is a hub for higher education, with institutions such as Everett Community College and Washington State University's Everett campus. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Everett Audience

• Local residents: Everett's population of over 110,000 people, as reported by the U.S. Census Bureau, consists of a diverse mix of individuals, including young professionals, families, students, and retirees. This diversity allows advertisers to target specific demographic groups or appeal to a broader audience within the city.
• Regional travelers: As a convenient alternative to Seattle-Tacoma International Airport, Paine Field Airport connects millions of passengers annually, attracting both domestic and international travelers. This presents a unique opportunity for advertisers to reach a wide range of visitors and showcase their brand to potential customers from various locations.
• Language diversity: Everett's diverse population includes a mix of ethnicities, races, and backgrounds, resulting in a variety of languages spoken throughout the city. Advertisers can navigate this linguistic diversity by creating multilingual campaigns or incorporating visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Everett audience is characterized by a wide range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: Everett's tech-savvy and educated population, fostered by its concentration of academic institutions, is highly connected and receptive to digital advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to capitalize on this connectivity.

Airport price breakdown

Billboard pricing in Everett varies depending on factors such as location, size, and visibility, with the following data points representing the average, median, and lowest prices:

• Average Price: The average price for a billboard in Everett is approximately $X,XXX.XX, reflecting a range of factors such as location, size, and visibility.
• Median Price: With a median price of $X,XXX.XX, this value represents the middle point in the distribution of billboard prices in Everett, offering a more accurate representation of typical costs.
• Lowest Price: The lowest price for a billboard in Everett is around $XXX.XX, providing a cost-effective option for advertisers with smaller budgets or targeting specific locations.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Everett:

• Total Impressions: The total impressions for an advertising campaign in Everett amount to approximately X,000,000, showcasing the potential reach of ads in this market.
• Average Impressions: On average, an advertising campaign in Everett generates around X00,000 impressions, reflecting the typical exposure for ads in this region.
• Median Impressions: With a median value of X00,000 impressions, this figure represents the middle point in the distribution of impressions for advertising campaigns in Everett.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising campaigns in Everett is approximately $X.XX, indicating the cost per thousand impressions for ads in this market.
• Median CPM: The median CPM for advertising campaigns in Everett stands at $X.XX, offering a more accurate representation of typical costs per thousand impressions in this region.

Some of the top airport ad providers for PAE

Here is a list of top providers for advertising at PAE:

• BM Outdoor is a leading provider of outdoor advertising solutions in Everett, offering a variety of billboard options to suit different campaign needs.

Other formats for advertising in Everett

A closer look at the data reveals the depth and breadth of the other opportunities available in Everett:

• Static Billboards: In Everett, static billboards generate approximately 250,000 impressions with an average CPM of $16.78. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for outdoor campaigns.
• Digital Billboards: Digital billboards in Everett receive around 50,000 impressions and have an average CPM of $10.57. This dynamic and flexible medium allows for real-time updates and creative changes, enhancing the overall impact of outdoor advertising campaigns.
• Street Furniture: Street furniture advertising in Everett garners about 212,000 impressions with an average CPM of $1.43. This type of advertising integrates seamlessly into the urban landscape, engaging pedestrians and commuters in high-traffic areas.
• Wallscapes: Wallscapes in Everett generate approximately 33,000 impressions and have an average CPM of $207.10. These large-scale murals and installations create a memorable visual impact, transforming ordinary spaces into captivating advertising platforms.
• Retail Venues: Advertising in retail venues in Everett reaches around 50,000 impressions with an average CPM of $16.82. This targeted approach allows brands to engage with consumers in a relevant and contextually appropriate setting, driving higher conversion rates.
• Transit: Transit advertising in Everett generates about 357,000 impressions and has an average CPM of $13.41. This medium effectively reaches commuters and travelers, providing extended exposure and increased brand recall.
• Everything Else: Other advertising opportunities in Everett, such as mobile trucks and specialty formats, collectively receive approximately 325,000 impressions with an average CPM of $9.18. These diverse and innovative platforms offer unique ways to connect with audiences and stand out in a competitive market.

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