Advertising in Eagle County Regional Airport (EGE)
*All metrics are based on a 4-week advertising campaign
Located in the picturesque Eagle/Vail area, Eagle County Regional Airport serves as a gateway to Colorado's premier ski resorts and outdoor attractions. This bustling airport connects over 700,000 passengers annually, providing advertisers with a unique opportunity to engage with affluent travelers and outdoor enthusiasts. At EGE, advertising goes beyond traditional boundaries, capturing the attention of a diverse audience while showcasing the vibrant spirit of Eagle/Vail and its surrounding communities.
Why advertise at EGE?
EGE Airport stands out as a premier gateway to Colorado's ski resorts and outdoor attractions, offering advertisers a unique opportunity to engage with a diverse audience. Some notable aspects of EGE include:
- Passenger Traffic: Over 700,000 passengers travel through EGE annually, providing a large audience for advertisers.
- Affluent Travelers: EGE serves as a gateway to upscale ski resorts, attracting affluent travelers and outdoor enthusiasts.
- Vibrant Community: Advertising at EGE captures the attention of a diverse audience while showcasing the vibrant spirit of Eagle/Vail and its surrounding communities.
- Unique Advertising Opportunities: EGE offers a variety of advertising options, going beyond traditional boundaries to engage with passengers in innovative ways.
Eagle/Vail Market
Population: Eagle/Vail is a popular destination for both locals and tourists, with a population of over 50,000 residents in Eagle County, according to the U.S. Census Bureau. This provides advertisers with a diverse audience to target in the region.
Economic Growth: The Eagle/Vail area thrives on tourism, with a strong focus on outdoor recreation and hospitality industries. This creates a robust local economy, offering advertisers the opportunity to connect with businesses and consumers in these sectors.
Cultural Diversity: Eagle/Vail is known for its welcoming atmosphere and diverse community, attracting visitors from around the world. This diversity offers advertisers the chance to target a wide range of audiences and demographics in the region.
Outdoor Recreation: The area is a hub for outdoor enthusiasts, with world-class ski resorts, hiking trails, and other recreational activities. This attracts millions of visitors annually, providing additional advertising opportunities for brands targeting active and adventurous consumers.
Events and Festivals: Eagle/Vail hosts numerous events and festivals throughout the year, such as the GoPro Mountain Games and Vail Film Festival. These events draw large crowds, offering advertisers the chance to engage with a captive audience in a festive atmosphere.
Eagle/Vail Audience
- Local residents: Eagle County, home to Eagle/Vail, has a population of over 50,000 residents, according to the U.S. Census Bureau. This diverse community includes outdoor enthusiasts, families, and professionals, providing advertisers with a range of demographic groups to target.
- Outdoor enthusiasts: Eagle/Vail is a hub for outdoor recreation, attracting millions of visitors annually for activities such as skiing, hiking, and mountain biking. Advertisers can connect with this active audience by aligning their campaigns with popular outdoor events and attractions in the region.
- International tourists: As a gateway to Colorado's premier ski resorts, Eagle/Vail attracts visitors from around the world. This global audience presents a unique opportunity for advertisers to showcase their brand to potential customers from various countries and cultures.
- Language diversity: The Eagle/Vail area is known for its welcoming atmosphere and diverse community, with visitors and residents speaking a variety of languages. Advertisers can consider multilingual campaigns or visual storytelling to effectively communicate with this diverse audience.
- Interests and lifestyles: The Eagle/Vail audience is characterized by a wide range of interests and lifestyles, from winter sports enthusiasts to art and culture aficionados. Advertisers can tap into these passions by aligning their campaigns with local events, attractions, or trending topics, creating a stronger connection with their target audience.
- Highly connected: With a strong focus on tourism and hospitality industries, the Eagle/Vail community is highly connected through digital platforms and social media. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
Airport price breakdown
Billboard advertising prices in Eagle/Vail vary depending on factors such as location, size, and visibility, with the following price ranges:
- Average Price: The average price for billboard advertising in Eagle/Vail is approximately $1,200.00, offering a balance between cost and exposure for advertisers.
- Median Price: The median price for billboard advertising in the area stands at around $1,000.00, providing a middle ground for advertisers with varying budgets.
- Lowest Price: The lowest price for billboard advertising in Eagle/Vail can be as low as $500.00, making it an affordable option for smaller businesses or those looking to test the effectiveness of outdoor advertising.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Eagle/Vail:
- Total Impressions: The total impressions for an advertising campaign in Eagle/Vail can reach up to 1,000,000, showcasing the potential reach of outdoor advertising in the area.
- Average Impressions: The average number of impressions for an advertising campaign in Eagle/Vail is approximately 500,000, offering a substantial audience for advertisers to engage with.
- Median Impressions: The median number of impressions for an advertising campaign in the region stands at around 400,000, providing a reliable benchmark for advertisers to gauge their campaign's performance.
- Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign in Eagle/Vail is approximately $2.40, indicating the cost-effectiveness of outdoor advertising in the region.
- Median CPM: The median CPM for an advertising campaign in Eagle/Vail is around $2.50, offering a middle ground for advertisers to assess the value of their campaigns.
Some of the top airport ad providers for EGE
Here is a list of top providers for advertising at EGE:
- Alluvit Media specializes in airport advertising, offering a variety of options for brands looking to engage with passengers at EGE.
Other formats for advertising in Eagle/Vail
A closer look at the data reveals the depth and breadth of the other opportunities available in Eagle/Vail:
- Static Billboards: With an average CPM of $22.09, static billboards offer a cost-effective option for advertisers seeking a traditional and reliable medium in Eagle/Vail.
- Billboards: In Eagle/Vail, billboards generate over 10,000 impressions with an average CPM of $49.63. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy.
- Retail Venues: Retail venues in Eagle/Vail generate over 14,000 impressions with an average CPM of $47.16. This advertising platform allows brands to engage with consumers in a shopping environment, increasing the likelihood of purchase decisions.
- Transit: Although there are no recorded impressions for transit advertising in Eagle/Vail, the average CPM is $8.89, suggesting that this medium could provide a cost-effective way to reach commuters and travelers in the area.
While data for other advertising categories such as street furniture, wheat pastings, wallscapes, bus, window scapes, taxi, sports venues, mobile trucks, specialty, spectacular, and everything else is not available, it's important to consider the diverse range of advertising opportunities that may be present in Eagle/Vail. Exploring these options can help advertisers create a comprehensive and effective outdoor advertising strategy.
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