Advertising in Duluth International Airport (DLH)
*All metrics are based on a 4-week advertising campaign
Located in the picturesque city of Duluth, Duluth International Airport serves as a gateway to the scenic North Shore and a unique advertising opportunity. This growing airport connects over 280,000 passengers annually, offering advertisers access to a diverse and engaged audience. At DLH, advertising goes beyond conventional boundaries, reaching both local and international travelers while showcasing the region's natural beauty and thriving business community. Here, each advertisement contributes to a rich tapestry of stories, experiences, and connections.
Why advertise at DLH?
Duluth International Airport (DLH) offers a unique advertising platform with its growing passenger base and regional appeal. Some notable aspects of DLH include:
- Passenger base: DLH connects over 280,000 passengers annually, providing advertisers with a diverse and engaged audience.
- Scenic location: Situated in the picturesque city of Duluth, DLH serves as a gateway to the scenic North Shore, attracting both local and international travelers.
- Business community: Advertising at DLH showcases the region's thriving business community, offering opportunities for local and global connections.
- Unconventional advertising: DLH goes beyond traditional advertising methods, creating a rich tapestry of stories, experiences, and connections for its audience.
Duluth Market
Population: Duluth is the fourth-largest city in Minnesota, with a population of over 85,000 people, according to the U.S. Census Bureau. This growing population offers advertisers a diverse and engaged audience to target.
Economic growth: Duluth's economy is driven by industries such as healthcare, education, aviation, and tourism. The city is home to major employers like Essentia Health, St. Luke's Hospital, and the University of Minnesota Duluth, providing a stable economic base for advertisers to tap into.
Cultural diversity: Duluth is known for its rich history and cultural heritage, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics in the Duluth market.
Outdoor recreation: The city is a hub for outdoor enthusiasts, with attractions like Lake Superior, the Superior Hiking Trail, and numerous parks and green spaces. This focus on outdoor recreation attracts tourists and locals alike, providing additional advertising opportunities for businesses targeting active and nature-loving audiences.
Education and innovation: Duluth is home to several higher education institutions, including the University of Minnesota Duluth, the College of St. Scholastica, and Lake Superior College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.
Duluth Audience
- Local residents: Duluth's population of over 85,000 people consists of a mix of young professionals, families, students, and retirees. This diverse demographic landscape offers advertisers the opportunity to target specific groups or appeal to a broader audience in the Duluth market.
- Regional tourists: Duluth's scenic location and outdoor attractions draw tourists from across the Midwest and beyond. This influx of visitors presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers from various locations.
- Language diversity: While English is the predominant language in Duluth, the city's rich cultural heritage includes a mix of ethnicities, races, and backgrounds. Advertisers should consider language barriers and cultural nuances when crafting their messaging to effectively communicate with a diverse audience.
- Interests and lifestyles: Duluth residents and visitors enjoy a wide range of interests and lifestyles, from outdoor enthusiasts to arts and culture aficionados. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
- Highly educated: With several higher education institutions in the city, Duluth boasts a well-educated population. Advertisers can leverage this educated audience by targeting tech-savvy and research-oriented individuals, as well as those interested in innovation and academic pursuits.
- Connected community: Duluth residents are connected through local events, social media platforms, and community organizations. Advertisers can engage with this connected audience by participating in community events, partnering with local influencers, and creating interactive experiences that resonate with the Duluth community.
Airport price breakdown
Billboard pricing in Duluth varies depending on factors such as location, size, and visibility, with the following data points representing the average, median, and lowest prices:
- Average Price: The average price for a billboard in Duluth is approximately $1,200.00, reflecting a range of factors such as location, size, and visibility.
- Median Price: With a median price of around $1,100.00, this value represents the middle point in the distribution of billboard prices in the city.
- Lowest Price: The lowest price for a billboard in Duluth can be as affordable as $500.00, offering budget-conscious advertisers a cost-effective option for reaching their target audience.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Duluth:
- Total Impressions: The total impressions for an advertising campaign in Duluth can reach up to 1,000,000, showcasing the potential reach of a well-placed advertisement.
- Average Impressions: On average, an advertising campaign in Duluth can generate around 500,000 impressions, reflecting the diverse and engaged audience in the city.
- Median Impressions: With a median value of approximately 450,000 impressions, this figure represents the middle point in the distribution of impressions for advertising campaigns in Duluth.
- Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign in Duluth is about $2.40, offering advertisers a cost-effective way to reach their target audience.
- Median CPM: With a median CPM of around $2.20, this value represents the middle point in the distribution of CPM values for advertising campaigns in the city.
Some of the top airport ad providers for DLH
Here is a list of top providers for advertising at Duluth International Airport (DLH):
- Alluvit Media specializes in airport advertising, offering a range of advertising solutions at DLH to help businesses reach their target audience.
Other formats for advertising in Duluth
A closer look at the data reveals the depth and breadth of the other opportunities available in Duluth:
- Static Billboards: Static billboards in Duluth generate over 204,000 impressions with an average CPM of $6.23. This classic advertising medium provides a constant presence, making it a reliable choice for businesses looking to establish their brand in the area.
- Digital Billboards: Digital billboards in Duluth receive around 28,000 impressions and have an average CPM of $11.83. With the ability to change messages and visuals quickly, this dynamic medium offers flexibility and real-time relevance for advertisers.
- Retail Venues: Advertising in retail venues in Duluth garners approximately 4,928 impressions with an average CPM of $13.23. This targeted approach allows businesses to reach consumers in a shopping mindset, increasing the likelihood of conversions.
- Everything Else: Other advertising opportunities in Duluth, such as experiential marketing or guerrilla tactics, accumulate around 381,000 impressions with an average CPM of $3.81. These unconventional methods can create memorable experiences and generate buzz for brands looking to stand out from the competition.
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