Advertising in Dubuque Regional Airport (DBQ)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque city of Dubuque, Dubuque Regional Airport serves as a gateway to the Midwest and a unique opportunity for advertisers. This charming airport connects thousands of passengers annually, showcasing the rich history and vibrant culture of Dubuque. Advertising at DBQ allows brands to engage with a diverse audience while highlighting the region's distinct character. At Dubuque Regional Airport, each advertisement becomes an essential part of the conversation between travelers, the local community, and the world.

Why advertise at DBQ?

Dubuque Regional Airport (DBQ) offers a unique advertising opportunity with its distinct character and diverse audience. Some notable aspects of DBQ include:

• Location: Situated in the picturesque city of Dubuque, DBQ serves as a gateway to the Midwest.
• Passenger traffic: Thousands of passengers travel through DBQ annually, providing a diverse audience for advertisers.
• Local culture: Advertising at DBQ allows brands to engage with the rich history and vibrant culture of Dubuque.
• Community connection: Advertisements at DBQ become an essential part of the conversation between travelers, the local community, and the world.

Dubuque Market

• Population: Dubuque is a mid-sized city with a population of over 58,000 residents, according to the U.S. Census Bureau. This provides advertisers with a sizable local audience to target.
• Economic growth: Dubuque's economy is diverse, with key industries including manufacturing, healthcare, education, and tourism. The city has experienced significant economic growth in recent years, making it an attractive market for advertisers.
• Cultural diversity: Dubuque is known for its rich history and vibrant culture, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
• Entertainment and sports: The city offers various entertainment options, including cultural events, festivals, and outdoor recreational activities. Dubuque is also home to the Dubuque Fighting Saints, a junior ice hockey team, providing additional advertising opportunities for sports enthusiasts.
• Education and innovation: Dubuque is a hub for higher education, with institutions such as the University of Dubuque, Loras College, and Clarke University. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Dubuque Audience

• Local residents: Dubuque's population of over 58,000 residents consists of a mix of families, young professionals, students, and retirees. This diverse demographic landscape offers advertisers the opportunity to target specific groups or appeal to a broader audience within the local community.
• Regional tourists: As a gateway to the Midwest, Dubuque attracts regional tourists interested in exploring its rich history, vibrant culture, and outdoor recreational activities. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers from neighboring states and beyond.
• Language diversity: Dubuque's cultural diversity is reflected in the variety of languages spoken by its residents. Advertisers should consider language barriers and cultural nuances when crafting their messaging, using visual storytelling or multilingual campaigns to effectively communicate with a wider audience.
• Interests and lifestyles: The Dubuque audience is characterized by a wide range of interests and lifestyles, including arts and culture enthusiasts, sports fans, and outdoor adventurers. Advertisers can align their campaigns with popular local events, attractions, or trending topics to create a stronger connection with their target audience.
• Education and innovation: With a concentration of higher education institutions in Dubuque, the local audience is likely to be tech-savvy and educated. Advertisers can leverage this by targeting campaigns towards innovative products, services, or ideas that resonate with this audience segment.
• Highly connected: Like many modern communities, Dubuque residents are highly connected through smartphones and social media platforms. Advertisers can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to reach this digitally-savvy audience.

Airport price breakdown

Billboard advertising prices in Dubuque vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Dubuque is approximately $1,200.00, offering a cost-effective option for advertisers seeking to reach a broad audience.
• Median Price: With a median price of around $1,100.00, billboards in Dubuque cater to a variety of budgets and advertising goals.
• Lowest Price: The lowest price for a billboard in Dubuque can be as low as $800.00, providing an affordable advertising solution for smaller businesses or those with limited budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Dubuque Regional Airport:

• Total Impressions: The total impressions for an advertising campaign at DBQ can reach up to 500,000, showcasing a brand's message to a wide audience.
• Average Impressions: On average, an advertising campaign at DBQ can generate around 250,000 impressions, offering a substantial reach for advertisers.
• Median Impressions: The median impressions for a campaign at DBQ stand at approximately 200,000, reflecting a consistent level of exposure for brands.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at DBQ is about $4.80, providing a cost-effective solution for advertisers seeking to maximize their return on investment.
• Median CPM: With a median CPM of around $5.50, advertising at DBQ caters to a variety of budgets and campaign objectives.

Some of the top airport ad providers for DBQ

Here are some of the top providers for advertising at Dubuque Regional Airport:

• Alluvit offers a variety of advertising solutions at DBQ, helping brands reach their target audience effectively.
• Lamar Advertising provides a range of outdoor advertising options in Dubuque, including billboards and airport advertising opportunities.

Other formats for advertising in Dubuque

A closer look at the data reveals the depth and breadth of the other opportunities available in Dubuque:

• Static Billboards: Static billboards in Dubuque generate approximately 242,000 impressions with an average CPM of $8.88. This classic advertising medium offers a consistent presence and wide reach, making it a reliable choice for advertisers.
• Billboards: Billboards in Dubuque receive around 42,000 impressions and have an average CPM of $9.81. This versatile and eye-catching format allows advertisers to create memorable campaigns that resonate with their target audience.
• Retail Venues: Advertising in retail venues in Dubuque garners about 47,000 impressions with an average CPM of $11.50. This targeted approach enables brands to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
• Everything Else: Other advertising opportunities in Dubuque, such as digital displays and experiential marketing, collectively generate around 338,000 impressions and have an average CPM of $11.50. These diverse options allow advertisers to explore innovative and engaging ways to connect with their audience.

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