Advertising in Des Moines International Airport (DSM)

*All metrics are based on a 4-week advertising campaign

Located in the thriving capital of Iowa, Des Moines International Airport serves as a key gateway to the Midwest and a unique opportunity for advertisers. Welcoming over 2.7 million passengers annually, this bustling airport showcases the charm and innovation of Des Moines. Advertising at DSM reaches a diverse audience of business and leisure travelers, while also celebrating the local culture and community. At Des Moines International Airport, each advertisement contributes to a rich tapestry of stories, connecting people and places across the nation.

Why advertise at DSM?

Des Moines International Airport offers a unique advertising opportunity with its notable features and ranking. Some highlights of DSM include:

• Passenger Traffic: Over 2.7 million passengers pass through DSM annually, reaching a diverse audience of business and leisure travelers.
• Local Culture: Advertising at DSM celebrates the local culture and community, contributing to a rich tapestry of stories.
• Connection to the Nation: DSM connects people and places across the nation, making it an ideal location for advertisers to reach a wide audience.
• Innovation: The bustling airport showcases the charm and innovation of Des Moines, reflecting the city's thriving spirit.

Des Moines Market

• Population: Des Moines is the largest city in Iowa, with a population of over 215,000 people, according to the U.S. Census Bureau. The Greater Des Moines metropolitan area has a population of over 700,000, making it a significant market in the Midwest.
• Economic Growth: Des Moines has a diverse economy, with major industries including insurance, finance, healthcare, and agribusiness. The city is home to the headquarters of several notable companies, such as Principal Financial Group, Meredith Corporation, and Wellmark Blue Cross and Blue Shield, offering advertisers access to a thriving business community.
• Cultural Diversity: Des Moines is known for its welcoming atmosphere and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity provides advertisers with the opportunity to target a wide range of audiences and demographics.
• Entertainment and Sports: The city offers a variety of entertainment options, hosting events, concerts, and festivals throughout the year. Des Moines is also home to several minor league sports teams, including the Iowa Cubs (MiLB) and Iowa Wolves (NBA G League), attracting sports fans and providing additional advertising opportunities.
• Education and Innovation: Des Moines is a hub for higher education, with institutions such as Drake University, Grand View University, and Des Moines University. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Des Moines Audience

• Local residents: Des Moines has a population of over 215,000 people, with the Greater Des Moines metropolitan area boasting over 700,000 residents. This diverse population includes professionals, families, students, and retirees, providing advertisers with opportunities to target specific demographics or appeal to a wider audience.
• Regional tourists: As a key gateway to the Midwest, Des Moines attracts visitors from neighboring states and beyond. This regional tourism presents a unique opportunity for advertisers to reach a broader audience and showcase their brand to potential customers from various locations.
• Language diversity: Des Moines is known for its welcoming atmosphere and diverse population, which includes a mix of ethnicities, races, and backgrounds. Advertisers should consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The Des Moines audience enjoys a variety of interests and lifestyles, from arts and culture enthusiasts to sports fans and foodies. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly educated: With institutions such as Drake University, Grand View University, and Des Moines University, the city is a hub for higher education. This concentration of academic institutions fosters a culture of innovation and research, making the Des Moines audience an attractive market for advertisers targeting tech-savvy and educated consumers.
• Digitally connected: Des Moines residents are increasingly connected through smartphones and social media platforms, making them receptive to digital advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to capture the attention of this connected audience.

Types of Airport Advertising

Here are some of the most common advertising platforms at DSM:

• Video Walls: Strategically placed video walls throughout the airport can display eye-catching visuals and animations, capturing the attention of passengers as they navigate the terminal. For example, a large video wall near the baggage claim area could showcase a local hotel's amenities and services.
• Airline Lounges: Advertisements in airline lounges can target premium passengers who are more likely to spend on luxury products and services. For instance, a high-end fashion brand could place ads in the lounge to entice travelers to visit their nearby store.
• Security Areas: Advertising in security areas can reach a captive audience as passengers wait in line for security checks. An example could be a travel insurance company promoting their coverage plans on digital screens near the security checkpoint.
• In-Flight Videos: In-flight videos offer a unique opportunity to engage with passengers during their flight. A car rental company, for example, could advertise their services in a pre-flight safety video, encouraging passengers to book a rental car upon arrival.
• Interactive Kiosks: Interactive kiosks placed throughout the airport can provide passengers with useful information while also displaying targeted advertisements. A local restaurant could advertise their menu and location on a kiosk near the airport's food court, enticing hungry travelers to visit.

These examples represent just a few of the many advertising opportunities available at Des Moines International Airport, with countless other platforms and formats to explore.

Airport price breakdown

Billboard pricing in Des Moines varies depending on factors such as location, size, and visibility, with the following price data points:

• Average Price: The average price for a billboard in Des Moines is approximately $1,500 per month, offering a cost-effective advertising solution for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,200 per month, billboards in Des Moines cater to a range of budgets, making it accessible for both small and large businesses.
• Lowest Price: The lowest price for a billboard in Des Moines can be as low as $500 per month, providing an affordable option for advertisers seeking to maximize their return on investment.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the performance and cost-effectiveness of advertising campaigns, with the following data points:

• Total Impressions: The campaign generated a total of 133,000 impressions, reflecting the overall reach and visibility of the advertisements.
• Average Impressions: On average, each advertisement received 22,000 impressions, indicating a consistent level of exposure across the campaign.

Some of the top airport ad providers for DSM

Here is a list of top providers for advertising at Des Moines International Airport:

• Departure Media specializes in airport advertising, offering a variety of platforms and formats to help brands reach their target audience at DSM.

Other formats for advertising in Des Moines

A closer look at the data reveals the depth and breadth of the other opportunities available in Des Moines:

• Static Billboards: Static billboards in Des Moines generate over 267,000 impressions with an average CPM of $6.46. This classic advertising medium offers a consistent presence and high visibility, making it a popular choice for outdoor campaigns.
• Digital Billboards: Digital billboards in Des Moines receive approximately 50,000 impressions and have an average CPM of $10.60. With the ability to change messages and visuals, digital billboards offer flexibility and dynamic engagement for advertisers.
• Retail Venues: Advertising in retail venues in Des Moines garners around 50,000 impressions with an average CPM of $11.12. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Des Moines generates a significant 6,000,000 impressions and boasts an average CPM of $15.90. By targeting commuters and travelers, transit ads can effectively reach a captive audience during their daily routines.
• Everything Else: Other advertising opportunities in Des Moines, such as wallscapes, mobile trucks, and specialty formats, collectively receive over 337,000 impressions with an average CPM of $10.63. These unique and creative options can help brands stand out and make a lasting impression on their target audience.

Get started advertising with AdQuick now!

Des Moines International Airport offers a unique and diverse advertising landscape, with opportunities to reach a wide range of audiences through various platforms and formats. From static billboards to digital displays and transit ads, advertisers can effectively engage with locals, tourists, and business travelers alike. By leveraging the power of out-of-home advertising, brands can create memorable and impactful campaigns that resonate with their target audience. To explore the full potential of advertising at Des Moines International Airport and beyond, consider partnering with AdQuick – a platform that combines technology, expertise, and data to streamline the ad buying process and maximize your return on investment. Sign up today and unlock the benefits of seamless out-of-home advertising.