Advertising in Charlottesville–Albemarle Airport (CHO)

*All metrics are based on a 4-week advertising campaign

Charlottesville-Albemarle Airport, situated in the picturesque region of Central Virginia, offers a unique advertising opportunity. This regional airport serves as a gateway to the historic city of Charlottesville and the University of Virginia, attracting a diverse mix of business travelers, tourists, and students. By advertising at CHO, brands can engage with a captive audience in a relaxed environment, while also tapping into the rich cultural and educational fabric of the area.

Why advertise at CHO?

Charlottesville-Albemarle Airport (CHO) offers a unique advertising opportunity with its distinct features and ranking. Here are five notable aspects of CHO:

• Gateway to Charlottesville: CHO serves as a gateway to the historic city of Charlottesville and the University of Virginia, attracting a diverse mix of travelers.
• Captive audience: Advertising at CHO allows brands to engage with a captive audience in a relaxed environment.
• Rich cultural and educational fabric: CHO is located in a region with a strong cultural and educational background, providing advertisers with a unique opportunity to tap into this market.
• Regional airport: As a regional airport, CHO offers a more intimate and less crowded advertising space compared to larger airports, allowing for more effective ad placements.

Charlottesville Market

Population: Charlottesville is a charming city in Central Virginia with a population of over 47,000 people, according to the U.S. Census Bureau. The surrounding Albemarle County adds another 110,000 residents, creating a diverse and vibrant market for advertisers.

Economic growth: Charlottesville's economy is driven by a mix of industries, including education, healthcare, tourism, and technology. The city is home to the University of Virginia, which is a major employer and economic driver in the region, offering advertisers access to a stable and growing market.

Cultural diversity: Charlottesville is known for its rich history and cultural heritage, with a population that includes a mix of ethnicities, races, and backgrounds. This diversity provides advertisers with the opportunity to target a wide range of audiences and demographics in the Charlottesville market.

Entertainment and sports: The city offers a variety of entertainment options, including music venues, theaters, and festivals, such as the annual Virginia Film Festival. Charlottesville is also home to the University of Virginia's sports teams, the Cavaliers, which attract a loyal fan base and provide additional advertising opportunities.

Education and innovation: Charlottesville is a hub for higher education, with the prestigious University of Virginia at its core. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

Charlottesville Audience

• Local residents: Charlottesville has a population of over 47,000 people, with a diverse mix of residents including students, professionals, and families. This offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience in the Central Virginia region.
• Regional tourists: As a gateway to the historic city of Charlottesville and the University of Virginia, CHO attracts a variety of visitors, including business travelers, tourists, and students. This presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers from different backgrounds.
• Cultural diversity: Charlottesville is known for its rich history and cultural heritage, with a population that includes a mix of ethnicities, races, and backgrounds. This diversity provides advertisers with the opportunity to create inclusive campaigns that resonate with a wide range of audiences and demographics.
• Interests and lifestyles: The Charlottesville audience is characterized by a wide range of interests and lifestyles, from history buffs and outdoor enthusiasts to foodies and sports fans. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Education and innovation: With the prestigious University of Virginia at its core, Charlottesville is a hub for higher education and innovation. This concentration of academic institutions fosters a culture of research and tech-savviness, making the city an attractive market for advertisers targeting educated and forward-thinking audiences.
• Highly connected: Charlottesville residents are highly connected, with widespread internet access and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard pricing in Charlottesville varies depending on factors such as location, size, and visibility, with the following price points:

• Average Price: The average price for a billboard in Charlottesville is approximately $1,200.00, offering a cost-effective advertising solution for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,100.00, billboards in Charlottesville cater to a range of budgets, making them accessible to both small and large businesses.
• Lowest Price: The lowest price for a billboard in Charlottesville can be as affordable as $800.00, providing an economical option for advertisers seeking to maximize their return on investment.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Charlottesville-Albemarle Airport (CHO):

• Total Impressions: The total impressions for a 4-week advertising campaign at CHO can reach up to 500,000, showcasing the potential reach of an ad campaign in this regional airport.
• Average Impressions: On average, an advertising campaign at CHO can generate around 250,000 impressions, offering a substantial audience for advertisers to target.
• Median Impressions: The median impressions for a campaign at CHO stand at approximately 200,000, indicating a consistent level of exposure for ads placed in the airport.
• Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at CHO is about $4.80, providing a cost-effective solution for businesses looking to reach a wide audience.
• Median CPM: With a median CPM of around $5.50, advertising at CHO caters to a range of budgets, making it accessible to both small and large businesses.

Some of the top airport ad providers for CHO

Here is a list of top providers for advertising at Charlottesville-Albemarle Airport (CHO):

• Alluvit Media is a leading provider of airport advertising solutions, offering a range of services to help businesses effectively reach their target audience at CHO.

Other formats for advertising in Charlottesville

A closer look at the data reveals the depth and breadth of the other opportunities available in Charlottesville:

• Static Billboards: Static billboards in Charlottesville generate approximately 182,000 impressions with an average CPM of $15.54. This classic advertising medium offers a constant presence, making it a reliable choice for advertisers seeking consistent exposure.
• Digital Billboards: Digital billboards in Charlottesville garner around 11,000 impressions and have an average CPM of $15.84. This modern and dynamic medium allows for flexible messaging and creative updates, making it an attractive option for advertisers looking to keep their campaigns fresh and engaging.
• Retail Venues: Advertising in retail venues in Charlottesville can reach up to 30,000 impressions with an average CPM of $18.44. This targeted approach allows advertisers to connect with consumers in a shopping mindset, increasing the likelihood of conversions and sales.
• Transit: Transit advertising in Charlottesville generates approximately 2,800,000 impressions and has an average CPM of $14.16. This highly visible medium offers advertisers the opportunity to reach a captive audience of commuters and travelers, making it an effective choice for raising brand awareness.
• Everything Else: Other advertising opportunities in Charlottesville, such as wallscapes, window scapes, and specialty ads, can collectively reach around 266,000 impressions with an average CPM of $6.04. These diverse options allow advertisers to think outside the box and create unique, memorable campaigns that resonate with their target audience.

Get started advertising with AdQuick now!

Advertising at Charlottesville-Albemarle Airport (CHO) presents a unique opportunity for brands to reach a diverse and engaged audience in a captivating environment. By leveraging the various advertising platforms available at CHO, businesses can create tailored campaigns that effectively target their desired demographics. To simplify the process of planning, buying, and measuring out-of-home advertising, consider using AdQuick, a platform that connects advertisers to over 1,400 premium OOH media owners and offers a comprehensive view of the entire OOH market. With AdQuick, users can execute OOH buys 10x faster, launch campaigns in as little as 48 hours, and unlock unprecedented measurability. Don't miss out on the benefits of industry-leading technology, access to 99% of billboard ads, best billboard prices guaranteed, and white glove service. Get Started today!