Advertising in Charleston International Airport (CHS)

*All metrics are based on a 4-week advertising campaign

Situated in the charming city of Charleston, Charleston International Airport serves as a key gateway to the historic and picturesque South Carolina Lowcountry. Welcoming over 4.5 million passengers annually, this thriving airport offers advertisers a unique opportunity to engage with a diverse audience of tourists and business travelers alike. At CHS, advertising goes beyond conventional boundaries, capturing the essence of Charleston's rich heritage and vibrant culture while connecting with millions of visitors from around the world.

Why advertise at CHS?

Charleston International Airport (CHS) offers a unique advertising experience for brands looking to connect with millions of visitors. Here are some notable aspects of CHS:

• Historic charm: CHS is located in the picturesque city of Charleston, known for its rich history and vibrant culture.
• Diverse audience: The airport serves over 4.5 million passengers annually, including both tourists and business travelers.
• Unique advertising opportunities: CHS offers a variety of advertising options, from static billboards to hand-painted murals, capturing the essence of Charleston's heritage.
• Gateway to South Carolina Lowcountry: As a key entry point to the region, CHS connects advertisers with visitors eager to explore the area's natural beauty and historic sites.

Charleston Market

• Population: Charleston is the largest city in South Carolina, with a population of over 140,000 people, according to the U.S. Census Bureau. The Charleston metropolitan area has a population of over 800,000, making it an attractive market for advertisers.
• Economic growth: Charleston's economy is driven by diverse industries such as tourism, aerospace, automotive manufacturing, and technology. Major employers in the area include Boeing, Volvo, and the Medical University of South Carolina, offering advertisers access to a wide range of professional audiences.
• Cultural diversity: Charleston is known for its rich history, vibrant culture, and diverse population. This diversity allows advertisers to target various demographics and engage with audiences from different backgrounds and interests.
• Entertainment and sports: The city offers a variety of entertainment options, including historic sites, museums, and performing arts venues. Charleston also hosts several annual events and festivals, such as the Spoleto Festival USA and the Charleston Wine + Food Festival, attracting thousands of visitors and providing additional advertising opportunities.
• Education and innovation: Charleston is home to several higher education institutions, including the College of Charleston, The Citadel, and the Medical University of South Carolina. These institutions contribute to a culture of innovation and research, making the city an appealing market for advertisers targeting educated and tech-savvy audiences.

Charleston Audience

• Local residents: Charleston's population of over 140,000 people consists of a diverse mix of young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the Charleston community.
• Domestic and international tourists: Charleston attracts millions of visitors each year, drawn to its historic charm and natural beauty. The city welcomed over 7.3 million visitors in 2019, providing advertisers with a unique opportunity to reach both domestic and international audiences.
• Language diversity: While English is the predominant language spoken in Charleston, the city's diverse population and tourist influx contribute to a variety of languages being spoken. Advertisers can consider multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: Charleston's audience is characterized by a wide range of interests and lifestyles, including history buffs, outdoor enthusiasts, foodies, and arts and culture aficionados. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
• Highly connected: Charleston residents and visitors are digitally connected, with high smartphone usage and active participation on social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Types of Airport Advertising

Here are some of the most common advertising platforms at CHS:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching visuals and animations, capturing the attention of passengers as they navigate the terminal. For example, a large video wall near the baggage claim area could showcase a local hotel's promotional video.
• Airline lounges: Advertisers can target premium passengers by placing ads in airline lounges, where travelers often spend time relaxing or working before their flights. An example could be a luxury brand promoting its latest products through a high-quality print ad in the lounge's magazine.
• Security areas: Advertising in security areas, such as near the TSA checkpoints, can reach a captive audience as passengers wait in line. An example might be a travel insurance company placing a digital ad on a screen near the security checkpoint, reminding passengers of the importance of coverage while traveling.
• In-flight videos: Brands can advertise on in-flight entertainment systems, reaching passengers during their flights. For instance, a car rental company could run a short video ad before the start of a movie or TV show, promoting their services to arriving passengers.
• Interactive kiosks: Interactive kiosks placed throughout the airport can engage passengers with touchscreens, offering information, games, or promotions. An example could be a local restaurant using a kiosk to showcase their menu and offer a discount to airport visitors.

These are just a few examples of the many advertising opportunities available at CHS, allowing brands to create impactful campaigns that reach a diverse audience of travelers.

Airport price breakdown

Billboard pricing in Charleston varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Charleston is approximately $1,500.00, providing a cost-effective option for advertisers seeking to reach a wide audience.
• Median Price: The median price for a billboard in Charleston stands at around $1,200.00, offering a balanced option for advertisers with varying budgets.
• Lowest Price: The lowest price for a billboard in Charleston can be as low as $500.00, making it an affordable choice for smaller businesses or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics for billboards in Charleston provide valuable insights into the reach and cost-effectiveness of outdoor advertising campaigns:

• Total Impressions: The total impressions for a billboard in Charleston can reach up to 500,000, showcasing the potential for high visibility and audience reach.
• Average Impressions: The average impressions for a billboard in Charleston stand at around 250,000, offering a substantial opportunity for advertisers to connect with their target audience.
• Median Impressions: The median impressions for a billboard in Charleston are approximately 200,000, reflecting a balanced representation of the market's potential reach.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in Charleston is about $6.00, demonstrating a cost-effective option for advertisers seeking to maximize their return on investment.
• Median CPM: The median CPM for a billboard in Charleston stands at around $5.00, offering a competitive rate for advertisers with varying budgets.

Some of the top airport ad providers for CHS

Here is a list of top advertising providers for Charleston International Airport (CHS):

• Charleston International Airport Advertising offers a variety of advertising opportunities within the airport, helping brands connect with millions of passengers each year.

Other formats for advertising in Charleston

A closer look at the data reveals the depth and breadth of the other opportunities available in Charleston:

• Static Billboards: In Charleston, static billboards get over 670,000 impressions with an average CPM of $229.55. This traditional form of advertising continues to provide a strong presence and high visibility for brands.
• Billboards: Billboards in Charleston receive around 28,000 impressions with an average CPM of $95.96. This versatile medium offers a range of creative possibilities for advertisers to make a lasting impact.
• Wheat Pastings: Wheat pastings in Charleston generate approximately 1,000 impressions with an average CPM of $11,107.01. This unique and artistic form of advertising allows brands to create memorable and eye-catching visuals in urban environments.
• Retail Venues: Advertising in retail venues in Charleston garners around 28,000 impressions with an average CPM of $29.65. This targeted approach enables advertisers to reach consumers in high-traffic shopping areas, increasing brand exposure and engagement.
• Transit: Transit advertising in Charleston achieves about 6,000,000 impressions with an average CPM of $9.86. This highly visible medium allows brands to connect with commuters and travelers, making it an effective option for reaching a wide audience.
• Everything Else: Other advertising opportunities in Charleston collectively generate around 748,000 impressions with an average CPM of $9.90. This diverse range of options provides advertisers with the flexibility to create tailored campaigns that resonate with their target audience.

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