Advertising in Yeager Airport (CRW)

*All metrics are based on a 4-week advertising campaign

Located in the charming city of Charleston, Yeager Airport serves as a key gateway to West Virginia and a unique opportunity for advertisers. This bustling airport connects millions of passengers annually, showcasing the region's rich history and natural beauty. At Yeager Airport, advertising goes beyond traditional boundaries, reaching a diverse audience while emphasizing local culture and innovation. Here, each advertisement becomes an essential component of an ongoing conversation among travelers, industries, and the vibrant community.

Why advertise at CRW?

Yeager Airport (CRW) offers a unique advertising opportunity, with its notable features and ranking among US airports. Some key aspects of CRW include:

• Accessibility: Conveniently located in Charleston, West Virginia, CRW serves as a key gateway to the region.
• Passenger Traffic: Millions of passengers travel through Yeager Airport annually, providing a diverse audience for advertisers.
• Local Culture: Advertising at CRW emphasizes the rich history, natural beauty, and vibrant community of West Virginia.
• Innovation: Yeager Airport goes beyond traditional advertising boundaries, fostering an ongoing conversation among travelers, industries, and the local community.

Charleston Market

• Population: Charleston is the largest city in West Virginia, with a population of over 46,000 people, according to the U.S. Census Bureau. As the state capital, it serves as a central hub for both residents and visitors alike.
• Economic Growth: Charleston's economy is driven by a mix of industries, including healthcare, education, government, and energy. The city is home to several major employers, such as Charleston Area Medical Center, West Virginia State University, and Appalachian Power, offering advertisers a diverse range of target audiences.

Cultural Diversity: Charleston boasts a rich cultural heritage, with a blend of Appalachian and Southern influences. The city hosts numerous arts and cultural events throughout the year, such as the Charleston Light Opera Guild and the West Virginia Dance Company, providing advertisers with opportunities to engage with a diverse audience.

Entertainment and Sports: The city offers a variety of entertainment options, including live music, theater, and outdoor recreation. Charleston is also home to the West Virginia Power, a minor league baseball team, and the University of Charleston's Golden Eagles, attracting sports fans and providing additional advertising opportunities.

Education and Innovation: Charleston is a hub for higher education, with institutions such as the University of Charleston and West Virginia State University. These academic centers contribute to a culture of innovation and research, making the city an attractive market for advertisers targeting educated and tech-savvy audiences.

Charleston Audience

• Local residents: Charleston's population of over 46,000 people consists of a mix of professionals, families, students, and retirees. This diverse demographic allows advertisers to target specific groups or appeal to a broader audience in the largest city of West Virginia.
• Regional tourists: As the state capital and a hub for West Virginia's rich history and natural beauty, Charleston attracts numerous regional tourists. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers from surrounding areas.
• Cultural diversity: Charleston's cultural heritage blends Appalachian and Southern influences, offering a unique audience for advertisers. By aligning campaigns with local arts and cultural events, brands can create a stronger connection with their target audience.
• Interests and lifestyles: The Charleston audience enjoys a variety of interests, including outdoor recreation, live music, theater, and sports. Advertisers can tap into these passions by aligning their campaigns with popular local attractions or events, further engaging their target audience.
• Education and innovation: With institutions like the University of Charleston and West Virginia State University, Charleston is a hub for higher education. Advertisers can target educated and tech-savvy audiences by focusing on the city's culture of innovation and research.
• Highly connected: Charleston residents are increasingly connected through digital platforms, providing advertisers with opportunities to engage through targeted online campaigns and social media influencers. Brands can leverage this connectivity to create interactive experiences and reach a wider audience.

Airport price breakdown

Billboard pricing in Charleston varies depending on factors such as location, size, and visibility, with the following data points representing the average, median, and lowest prices:

• Average Price: The average price for a billboard in Charleston is approximately $1,200.00, offering a balance between cost and visibility for advertisers.
• Median Price: With a median price of around $1,000.00, this option provides a middle ground for advertisers seeking a cost-effective yet impactful billboard placement.
• Lowest Price: The lowest price for a billboard in Charleston is roughly $500.00, catering to advertisers with a limited budget but still desiring some level of exposure.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Yeager Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at CRW amount to approximately 1,000,000, showcasing the potential reach of an advertisement in this bustling airport.
• Average Impressions: On average, an advertising campaign at CRW generates around 250,000 impressions per week, offering consistent exposure to a diverse audience of travelers.
• Median Impressions: The median impressions for a campaign at Yeager Airport stand at about 200,000 per week, indicating a typical level of visibility for advertisements in this location.
• Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at CRW is approximately $4.80, providing a cost-effective solution for brands seeking to reach a wide audience.
• Median CPM: With a median CPM of around $5.00, this metric highlights the competitive pricing available for advertisers at Yeager Airport.

Some of the top airport ad providers for CRW

Here is a list of top providers for advertising at Yeager Airport:

• Alluvit Media specializes in airport advertising, offering a range of solutions to help brands reach their target audience at CRW.

Other formats for advertising in Charleston

A closer look at the data reveals the depth and breadth of the other opportunities available in Charleston:

• Static Billboards: In Charleston, static billboards get over 670,000 impressions with an average CPM of $229.55. This classic advertising medium offers a strong presence and high visibility, making it a popular choice for outdoor campaigns.
• Digital Billboards: Digital billboards in Charleston receive approximately 28,000 impressions and have an average CPM of $95.96. This dynamic and flexible medium allows for real-time updates and creative messaging, appealing to a wide range of advertisers.
• Wheat Pastings: Wheat pastings in Charleston generate around 1,000 impressions with an average CPM of $11,107.01. This unconventional and artistic form of advertising can create a memorable impact and resonate with a diverse audience.
• Retail Venues: Advertising in retail venues in Charleston garners about 28,000 impressions and has an average CPM of $29.65. This targeted approach allows brands to reach consumers in a relevant and engaging environment, such as shopping centers and malls.
• Transit: Transit advertising in Charleston achieves approximately 6,000,000 impressions with an average CPM of $9.86. This highly visible and mobile medium can effectively reach commuters and travelers, making it a valuable addition to any outdoor campaign.
• Everything Else: Other advertising opportunities in Charleston collectively generate around 748,000 impressions and have an average CPM of $9.90. These diverse options provide advertisers with a wide range of possibilities to create unique and impactful campaigns.

Get started advertising with AdQuick now!

AdQuick is a comprehensive platform that simplifies the process of planning, buying, and measuring out-of-home advertising by connecting advertisers to OOH media owners. With access to industry-leading technology, 99% of billboard ads, and best billboard prices guaranteed, AdQuick offers a seamless experience for advertisers looking to make an impact in the outdoor advertising space. Additionally, the platform provides valuable resources and tools, such as the AdTech Glossary, OOH Beginner's Guide, Billboard Cost Calculator, and AI OOH Campaign Planner, to help you create and execute successful campaigns. Don't miss out on the opportunity to elevate your advertising strategy with AdQuick's white glove service. Get Started today!