Advertising in Cedar City Regional Airport (CDC)
*All metrics are based on a 4-week advertising campaign
Located in the picturesque surroundings of southern Utah, Cedar City Regional Airport serves as a gateway to the region's natural wonders and a unique opportunity for advertisers. This charming airport connects thousands of visitors to nearby attractions like national parks and ski resorts. Advertising at Cedar City Regional Airport allows brands to engage with a diverse audience of outdoor enthusiasts, tourists, and locals, making it an ideal platform for impactful and memorable campaigns.
Why advertise at CDC?
Cedar City Regional Airport offers a unique advertising opportunity with its diverse audience and picturesque location. Some notable aspects of this airport include:
- Outdoor enthusiasts: The airport serves as a gateway to southern Utah's natural wonders, attracting a wide range of outdoor enthusiasts.
- Tourist hotspot: Cedar City Regional Airport connects visitors to nearby attractions such as national parks and ski resorts, making it a popular destination for tourists.
- Local connection: The airport also serves the local community, providing a platform for advertisers to engage with residents of the region.
- Memorable campaigns: Advertising at Cedar City Regional Airport allows brands to create impactful and memorable campaigns that resonate with a diverse audience.
Cedar City Market
Population: Cedar City has a population of over 34,000 residents, according to the U.S. Census Bureau. This smaller market offers advertisers the opportunity to connect with a tight-knit community and build strong brand recognition.
Economic growth: Cedar City's economy is driven by tourism, education, and manufacturing industries. The city is home to Southern Utah University and several manufacturing companies, providing a diverse range of advertising opportunities for businesses targeting different sectors.
Cultural diversity: Cedar City is known for its rich cultural heritage, including the annual Utah Shakespeare Festival and the Neil Simon Festival. This cultural scene attracts a diverse audience, offering advertisers the chance to engage with a wide range of demographics.
Outdoor recreation: Cedar City serves as a gateway to southern Utah's natural wonders, such as Zion National Park, Bryce Canyon National Park, and Brian Head Ski Resort. This focus on outdoor recreation attracts adventure-seeking tourists and locals, providing a unique advertising opportunity for brands targeting active and nature-loving audiences.
Education and innovation: Cedar City is home to Southern Utah University, a public institution offering a variety of undergraduate and graduate programs. The university's presence contributes to a culture of innovation and education, making Cedar City an attractive market for advertisers targeting educated and forward-thinking audiences.
Cedar City Audience
- Local residents: Cedar City has a population of over 34,000 residents, offering a tight-knit community for advertisers to target. The city's residents include families, students, and outdoor enthusiasts, providing a diverse range of advertising opportunities for brands to connect with specific demographic groups or appeal to a broader audience.
- Outdoor enthusiasts: Cedar City serves as a gateway to southern Utah's natural wonders, attracting adventure-seeking tourists and locals alike. Advertisers can target this active and nature-loving audience by aligning their campaigns with popular outdoor activities, such as hiking, biking, and skiing.
- Cultural diversity: Cedar City is known for its rich cultural heritage, including the annual Utah Shakespeare Festival and the Neil Simon Festival. This cultural scene attracts a diverse audience, offering advertisers the chance to engage with a wide range of demographics and interests.
- Education and innovation: Home to Southern Utah University, Cedar City boasts a culture of innovation and education. Advertisers can target educated and forward-thinking audiences by aligning their campaigns with university events, research initiatives, or local innovation hubs.
- Tourist hotspot: Cedar City Regional Airport connects visitors to nearby attractions such as national parks and ski resorts, making it a popular destination for tourists. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers from around the country and beyond.
- Economic growth: Cedar City's economy is driven by tourism, education, and manufacturing industries. This diverse economic landscape offers advertisers the opportunity to target different sectors and engage with a wide range of professional audiences.
- Highly connected: Cedar City residents and visitors are likely to be connected through smartphones and social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.
Airport price breakdown
Billboard pricing in Cedar City varies depending on factors such as location, size, and visibility, with the following data points representing the average, median, and lowest prices:
- Average Price: The average price for a billboard in Cedar City is approximately $1,200.00, offering a cost-effective advertising solution for businesses looking to reach a diverse audience.
- Median Price: With a median price of around $1,100.00, billboards in Cedar City provide a balanced option for advertisers seeking a combination of affordability and visibility.
- Lowest Price: The lowest price for a billboard in Cedar City can be as low as $800.00, making it an attractive option for smaller businesses or those with limited advertising budgets.
Airport Impression and CPM Metrics
Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Cedar City Regional Airport:
- Total Impressions: The total impressions for an advertising campaign at Cedar City Regional Airport can reach up to 500,000, showcasing the potential reach of a well-placed ad.
- Average Impressions: On average, an advertising campaign at Cedar City Regional Airport can generate around 250,000 impressions, offering a substantial audience for advertisers to engage with.
- Median Impressions: The median impressions for an advertising campaign at Cedar City Regional Airport is approximately 200,000, representing a balanced opportunity for advertisers to reach their target audience.
- Average CPM (Cost Per Thousand Impressions): The average CPM for an advertising campaign at Cedar City Regional Airport is around $4.80, providing a cost-effective solution for businesses looking to maximize their advertising budget.
- Median CPM: With a median CPM of approximately $5.50, advertising campaigns at Cedar City Regional Airport offer a balanced combination of reach and affordability for advertisers.
Some of the top airport ad providers for CDC
Here is a list of top providers for Cedar City Regional Airport advertising:
- Rolling Outdoor Media is a leading provider of outdoor advertising solutions, offering a range of innovative and eye-catching ad formats to help businesses reach their target audience.
Other formats for advertising in Cedar City
A closer look at the data reveals the depth and breadth of the other opportunities available in Cedar City:
- Static Billboards: In Cedar City, static billboards generate approximately 428,000 impressions with an average CPM of $14.47. This classic advertising medium offers a consistent presence and high visibility, making it a reliable choice for outdoor advertising campaigns.
- Digital Billboards: Digital billboards in Cedar City receive around 9,300 impressions and have an average CPM of $20.96. This dynamic and flexible medium allows for real-time updates and eye-catching visuals, making it an attractive option for advertisers looking to stand out.
- Retail Venues: Advertising in retail venues in Cedar City garners about 11,000 impressions with an average CPM of $27.48. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions and brand engagement.
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